Shashank Lachake

• Provided insights into the performance of various marketing strategies and initiatives.
• Designed dashboards to visualize analytics results for stakeholders.
• Built machine learning algorithms to predict customer segmentation and churn rate.
• Developed predictive models to forecast customer behavior and optimize marketing campaigns.
• Conducted data analysis to identify trends, correlations, and patterns in the data.
• Developed predictive models based on historical data to make accurate business decisions.
• Collaborated with other teams like product management, engineering, sales, finance and operations to understand their requirements and deliver actionable insights accordingly.
• Optimized existing processes by introducing innovative solutions for better accuracy and cost savings.
• Provided training on analytics tools and techniques for internal team members.
• Assisted with developing strategies around increasing customer lifetime value.
• Audited internal data and processes to identify and manage initiatives, improving business performance.
• Identified needs of customers promptly and efficiently.
• Gathered and organized data to analyze current industry trends.
• Managed diverse projects for data capture, storage and forecast analysis.

• Planned and forecasted Cost and Manpower requirements to support business growth.
• Developed Credit Decision Scorecards based on Credit policy, covering credit score and deviations.
• Managed KPI Measurement, MIS, Analytics, and Dashboards for team performance tracking.
• Monitored portfolio quality, Credit risk aspects, and key performance indicators.
• Designed and implemented department structure as per manpower planning.
• Organized employee communication meetings and team-building activities.

• Developed long-term financial strategies and managed planning and forecasting processes.
• Collaborated with cross-functional teams for management reviews and reporting.
• Implemented rule engine for Risk segmentation and Early Warning strategies.
• Designed contests and R&R events to enhance employee motivation.
• Managed department structure and manpower planning for business expansion.

Financial Planning, Analysis & Management Reporting

Jan 2012 – Jan 2017

• Led budget formulation and tracking processes for credit loss, cost, and manpower.
• Supervised MIS and Analytics team, providing strong reporting support.
• Generated over 200 management reports with accuracy and TAT.
• Implemented strategies for effective collection and resolution of delinquent accounts.

Aug 2009 – Dec 2012
Product Manager – Loan Products

• Designed and implemented centralized allocation strategies and performance management systems.
• Managed strategic interventions for effective collection in assigned portfolios.

Dec 2005 – July 2009
Debt Manager-PL

• Managed collection operations for West Zone, optimizing cost and maximizing fee collection.
• Successfully migrated early buckets to system hosting delinquent database.

• Executed quality call fundamentals and secured sponsorships and donations.