Shashank Menon
Hotelier
Bangalore
Summary
Passionate and forward thinking Hotelier possessing two decades of multifaceted experience ranging from Hotel Operations|Sales & Marketing | Revenue & Yield Management| Hotel Reputation|CRM Management |ROI Management coupled with re-energizing and restructuring organizations, developing strategic initiatives and capturing emerging business opportunities. Results-oriented, decisive leader adept at forging lucrative relationships with key partners, vendors and clients. Recognized for turning around struggling company operations to achieve sustained growth.
Overview
17
17
years of professional experience
5
5
Certification
Work History
General Manager Operation
Sarovar Hotels & Resorts - Louvre Hotels Group
Bangalore
03.2020 - Current
- Drove year-over-year (2020-2021) Top line Revenue 2.5 Cr 2021-2022 till date 3.5 Cr) business growth while leading operations strategic vision and long-range planning with help of 100 Dynamic and Go - Getter colleagues.
- Minimized Capex and maintained flexible Opex Y-O-Y 2020-2022 Jan resulting in 35 % GOP (profitability for the Owner) and building resilient and more responsive business models for Shravanthi Sarovar Portico – Bangalore••
- Achieved 45 % GOP M-O-M starting from Feb 2022 till date
- Increased profit by implementing holistic and integrated management approach (Operations + Accounting + Sales/Marketing + Technology), paired with a targeted, analytical method to support all aspects of the business.
- Focused and pushed KPI’s in the right direction in order to turn our hotel in to a market leader in Market Pen Index, ReVPar Pen Index,Guest Satisfaction Index.
- Focused on from over-pampering guests by meaningless frills (that came at a heavy cost and added little value) to offering services that guest valued & appreciated .
- Business Development: - Spearheaded acquisition of 100 competitor companies. Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.•
- Achieved #33 ranking among 2020 Star Hotels in Bangalore from #298 Rank/1015 on TripAdvisor by improving our Hotel operational efficiency and Guest Service Excellence.•
- Achieved High NPS score by introducing New CRM system for Guest Satisfactions tasks.•
- Kept guests calm during Covid 19 through effective communication and dynamic listening skills which prevented serious injuries or fatalities. •
- Resolved product issue through consumer testing.
- Promoted the hotel as a wedding destination on social media and online ads which increased the number of such events by 40%.
- Worked in matrix management environment with oversight of Front Office|HouseKeeping|Food & Beverage|Food Production|Engineering| Operations|Sales | Marketing| Finance| Human Resources|safety and Security compliance.
- Implemented process improvement to shape Hotel culture, optimize Hotel procedures for higher efficiency and help the Hotel evolve and grow.
- Reviewed operations reports to understand numbers and trends.
- Led improvement initiatives to advance operational efficiencies and increase revenue.•
- Implemented a new process in House Keeping and Front Office which cut wait times for checking and Checking out in by 20%.
- Collaborated cross-functionally to refine procedures, devise best practices and enforce quality metrics.
- Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Introduced new methods, practices and systems to reduce turnaround time.
- Partnered with vendors and suppliers to effectively manage and budget.
- Scheduled meetings with supervisors to identify business obstacles, establish financial goals and tailor products to individual markets.
- Developed initial sales roadmaps and market strategies resulting in overall growth to the tune of 30% on topline of the Hotel Revenue.
- Prepared annual budgets with controls to prevent overages.
- Spearheaded department training to enhance employee performance and boost employee productivity.
- Increased profit by streamlining operations.
- Formulated processes to reduce downtime and financial loss.
- Advanced productivity KPIs to achieve key business goals and objectives.
- Evaluated suppliers to maintain cost controls and improve operations.
- Designed modern employee recognition program which boosted productivity and improved morale.
- Improved productivity while reducing staffing and operational costs by 40%.
Area/Cluster Director Sales and Marketing
Orchid Hotels & Resorts - First Ecotel - is a chain of 5 star hotels in India,
Pune
02.2019 - 10.2019
- Lead a Sales and Marketing Team of 25 professionals across India selling Orchid Hotels & Resorts products and services comprising of 1000 plus Keys Hotels and Resorts in West of India ( Room Revenue 100 Cr) along with F&B services worth over 100 Cr Per Annum.
- Developed and implemented SEO techniques to maximize internet traffic and presence.
- Created and launched new online marketing strategies, resulting in 25% sales increase'
- Managed accounts to retain existing relationships and grow share of business.
- Managed revenue models, process flows, and operations support and customer engagement strategies.
- Reduced costs 20 % through client and distributor price negotiations
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Identified issues, analyzed information and provided solutions to problems pertaining to Food and Beverage product lines.
- Maintained energy and enthusiasm in fast-paced environment resolved problems, improved operations.
- Performed SWOT and FAB analysis of competition to determine strengths and weaknesses as compared to Product and Service.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.Closed average of 350 sales calls each quarter.
- Built deep relationships with OTA Market managers, business owners ( Travel Agency ) and distribution partner, National Sales teams by employing industry expertise and knowledge, business strategies and sales tactics.
- Owned all aspects of sales planning, development and team and account management for National and Regional Sales Team.
- Surpassed sales targets 30 % M-O-M consistently and maintained High rankings across all online channels.
National Director Sales & Marketing Nepal,Bhutan
Fern Hotels & Resorts & CG Hotels & Resorts
Kathmandu
09.2018 - 12.2018
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Established and adjusted selling prices by monitoring costs, competition and supply and demand.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Managed national Sales & Marketing & Revenue programs and evaluated KPIs for business growth opportunities.
Director Sales & Marketing
THE Park Hotels is a five-star luxury boutique hotel chain in India
Hyderbad
06.2012 - 08.2018
- Lead a Team of (02 Associate Director Sales, 05 Sales Managers, 05 Asst Manager Sales, 05 Sales Executives, and 03 Hotel Management Trainees) to Drive business out of Hyderabad -Vishakhapatnam- Rajmundary, Kakinada and Vijayawada to all Park Hotels and Resorts in India with a Key focus on The Park Hyderabad 270 Keys Ultra Luxury Life Style Hotel with modern & opulent amenities, making it a coveted stay for business and leisure travelers .
- Robust Sales & Marketing activities coupled with Revenue Management and yield Management strategies devised and implemented along with General Manager and National VP Sales and Marketing, lead to an average Y-O-Y Growth of 20-30 % on Top-line.2012-2018 / 55% >75% Occupancy/ADR 3500>4750/Topline Hotel Revenue of 21-79 Cr. Our National Sales Team generated 100 Cr accumalative Hotel Revenue for The Park Group .
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Devised sales strategies to increase points of distribution, share of the Wallet, product positioning, consumer awareness, trial, conversion and user acquisition.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
Hotel Sales Manager
The Oberoi Hotels and Resorts
Kolkata
04.2007 - 05.2012
- Lead a team comprising of 20 Sales and Marketing professionals to generate 25 Cr Hotel Revenue annually for The Oberoi Grand Kolkata hotel along with 100 Cr Hotel Revenue for other Oberoi and Trident Hotels and Resorts
- Attended and participated in conferences and trade shows to generate new leads, network and drive business.
- Utilized revenue management techniques to negotiate room rates and function space commitments to enhance hotel's financial performance.
- Arranged and coordinated sales calls with prospective clients to generate business for hotel.
- Liaised with corporate event planners to increase hotel patronage30% and boost bookings.
- Implemented and created promotions to stimulate repeat business and attract new | Corporate business| PSU Business| Foreign Tour Operation, Local Tour Operation, Travel Agency.
- Created hotel awareness through social media campaigns.
- Trained new sales representatives on sales strategies and processes to reduce process gaps.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Built deep relationships with Operational Heads, Revenue and distribution partner, National Sales Teams across Geographies by employing industry expertise and knowledge, Marketing strategies and sales tactics.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Monitored sales team performance, analyzed sales data and reported information to General Manager.
- Collaborated with PR | Marketing |advertising| Agencies to create uniformity in content advertising | Marketing Communication | Branding based Content across all online and offline communication platforms.
- Built relationships with customers and community to establish long-term business growth.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Investigated and integrated new strategies to expand business operations and grow customer base.
- Led Market/Competition Research and Consumer Behavior projects and analyzed data to identify opportunities for developing new product line.
- Participated in financial activities such as setting Average Room Rate,Occupancy Forecast ,Room Revenue, Food and Beverage Revenue, MOD budgets along with Director Finance,Director F& B , Director Revenue and General Manager.
National Account Sales Manager
The Oberoi Hotels & Resorts & Trident Hilton Hotels & Resorts
Chennai
12.2004 - 03.2007
- lead a team of 5 National Account Manager| Executive who demonstrated high level of accountability, result orientation and a will to win in the marketplace which lead to National Sales Chennai office delivering a growth of 40 % in materialized room nights and 70 % package productivity Y-O-Y, coupled with Oberoi & Trident Hilton Hotels and Resort Chennai National Sales office carrying out one of the largest business acquisitions in the Chennai Market, Verizon Data Services for The Oberoi New Delhi (1600 Room Nights and revenue close to USD 4,80,000 between August and December,2007
- Networked with High Net Worth Individual, Corporate CEO/MD/CMD,Top MNC heads to generate leads and acquire new accounts from Chennai / Coimbatore/Tirupur Markets.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Performed SWOT and FAB analysis of competition to determine strengths and weaknesses as compared to Oberoi & Trident Hilton Hotels Product and Service.
- Resolved customer issues with speed and accuracy to maintain Oberoi Brand Promises and Service satisfaction.
- Developed promotional strategies to deepen our engagement with Global Travel Management Companies, Local Travel Agents, Trade Bodies, Large Event Management Companies to promote Oberoi & Trident Hilton Hotels & Resorts.
- Created marketing campaign resulting in increased brand awareness in Coimbatore , Tirupur, Markets
- lapsed accounts back to active status and providing additional revenue.
- Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Increased market penetration by growing brand awareness.
- Identified staff requirements and worked with human resource department to initiate recruitment and training processes.
- Tracked sales data to assess trends and make proactive strategy changes.
- Boosted sales by 20% and market share by 10% using cross-selling| Motivational | selling techniques.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Collaborated with other Hotel and Resort General Managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones inline with the overall organizational objective|Goal.
- Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 30% in sales.
- Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives
Education
No Degree - HOTEL MANAGEMENT AND OWNER RELATIONS E-Cornell
E - Cornell
OnlineMBA - Master's in Business Administrations:
International Business Management Institute Berlin
Online 01.2020
Bachelor of Science - BA in Hotel & Catering Management .
Confederation of Hotel & Catering Management UK
IAM-Kolkata 01.1998
Skills
- Operations, Hotel and Food & Beverage
- Accounting & Cost Control
- Finance & Asset Management
- Pre-Opening Management
- Safety & Risk Management
- Concept Development
- Branding & Positioning
- Hotel Rating Agency Preparation
- Online/NPS Review Improvement
- Service Training and Employee Development
- Strategic planning and analysis
- DigitalOfflineMarketingBrand Building
- Hotel OperationSales Management
- Analytical and Critical Thinking
- TeambuildingTraining and Development
- Excellent Written Oral Communication InternalExternal
- Multitasking AbilitiesOrganization and Time Management
- P&L PLanning Financial Cash Flow ManagementROI analysis
- B2B & B2C salesLuxury& Lifestyle Hotel &Sales
- Market analysisMarket Positioning
- Campaign management & Corporate communications
- Brand developmentStory development and brand management
- SEO practices, Web managementGoogle Ad-words Internet marketing
- leadership Sales Customer Relationship Networking Market DevelopmentCompetitive AnalysisBusiness Growth & Retention New Business Acquisition
Certification
- Applied for E-Cornell certification course on Hotel Management and Owner Relationship.
- Successfully completed: Yes I Can “workshop as part of the Radisson training curriculum Worldwide
- Successfully completed Training Workshop conducted by Mercuri
- Goldman on “Effective Sales Strategy in competitive environment” “Situational Leadership” and Customer Centric Leadership. Relationship Management. Leadership Training,
- Travel Click Training on Agency 360 Demand 360, RFP tool Lanyon RFP Express and Nexus.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.
John R. Wooden
Timeline
General Manager Operation
Sarovar Hotels & Resorts - Louvre Hotels Group
03.2020 - Current
Area/Cluster Director Sales and Marketing
Orchid Hotels & Resorts - First Ecotel - is a chain of 5 star hotels in India,
02.2019 - 10.2019
National Director Sales & Marketing Nepal,Bhutan
Fern Hotels & Resorts & CG Hotels & Resorts
09.2018 - 12.2018
Director Sales & Marketing
THE Park Hotels is a five-star luxury boutique hotel chain in India
06.2012 - 08.2018
Hotel Sales Manager
The Oberoi Hotels and Resorts
04.2007 - 05.2012
National Account Sales Manager
The Oberoi Hotels & Resorts & Trident Hilton Hotels & Resorts
12.2004 - 03.2007
No Degree - HOTEL MANAGEMENT AND OWNER RELATIONS E-Cornell
E - Cornell
MBA - Master's in Business Administrations:
International Business Management Institute Berlin
Bachelor of Science - BA in Hotel & Catering Management .
Confederation of Hotel & Catering Management UK
- Applied for E-Cornell certification course on Hotel Management and Owner Relationship.
- Successfully completed: Yes I Can “workshop as part of the Radisson training curriculum Worldwide
- Successfully completed Training Workshop conducted by Mercuri
- Goldman on “Effective Sales Strategy in competitive environment” “Situational Leadership” and Customer Centric Leadership. Relationship Management. Leadership Training,
- Travel Click Training on Agency 360 Demand 360, RFP tool Lanyon RFP Express and Nexus.
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