SHASHANK MONAPPA
Brand Management & Marketing Expert
Kolkata,WB
Summary
Experienced in Marketing Strategies and New Product Development over a 5-year career in FMCG, FMCD and Auto industries. Proficient in growing categories, innovation and tracking results to optimize campaigns. Skilled in handling P&L while having close relationships with multiple departments including sales, finance, supply chain, packaging and R&D.
Overview
13
13
years of professional experience
4
4
Certifications
Work History
Group Brand Manager
Emami Group
02.2024 - Current
- Revamped Digital Marketing Efforts and restructured digital communications team
- Worked closely with sales teams to develop channel-specific promotions aimed at driving incremental revenue.
- Arrested de-growth in short term for KKO range
Brand Manager - International Markets
Mahindra & Mahindra
03.2023 - 02.2024
- Created and managed Brand Plans for multiple countries including Australia, New Zealand, Chile etc. to maximize brand reach and engagement.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
Brand Manager - Mahindra Masterbrand & Marazzo
Mahindra & Mahindra
01.2022 - 04.2023
- Responsible for Mahindra Masterbrand - Identity of Mahindra in the SUV segment
- Core team of 2 vehicle launch projects through conceptual planning, schedule management and final implementation.
- Implemented changes in brand identity & unique accompanying graphic style and tone for use in communications.
- Managed 2 sports based media campaigns, including digital - ICC T20 World Cup and FIFA World Cup 2022
Brand Manager
Cavinkare Pvt Ltd
08.2019 - 01.2022
- Brand Manager for Indica Creme Hair Color
- Award of Excellence 2020 for Outstanding Contribution
- Previously Brand Manager for CHIK, specializing in NPD for Haircare worth 300 Crore. Creating line extension of CHIK shampoo, including Anti-Dandruff and Herbals
- In- charge Brand Manager for Bacto-V range of disinfectants and Fyne Water based Hand Sanitizer - Product Launch and 360 degree campaigning including Digital communications
- Relaunched CHIK range of 4 variants, across India and Launched 2 new variants
- ATL and BTL handled along with AD shoot, collateral creation and media management
Brand Manager
Asian Paints
05.2017 - 06.2019
- Responsible for 10 ranges plus accessories in the bath division worth 139 Crore
- Handled the launch of a new product range "Amplus" which brings 9.16 Cr in sales in launch year
- Launched a new range of Overhead showers
- Studied and dissolved 5 series of loss making accessories
- Planned and initiated introduction of new ranges of faucets and accessories
Marketing Intern
Asian Paints
04.2016 - 05.2016
- Studied the market of entire Karnataka State
- Initiated and successfully conducted several rounds of plumber meets and increased sales in shops where meets were conducted
- Awarded Pre-Placement offer for the internship project
Engineering Intern
Hindustan Aeronautics Limited
04.2011 - 05.2011
- Learned about flight trajectories and aeronautics
- Successfully completed a project on the Advanced Light Helicopter
Education
MBA - General Management
IIM Kozhikode
Kozhikode 06.2015 - 2017.04
B. Tech (EEE) - Electrical Engineering
NIT Surathkal
Surathkal, Mangalore 07.2008 - 2013.08
Skills
Branding
New Product Development
ATL & BTL
Consumer Research
Accomplishments
- Award of Excellence - 2023 for FIFA World Cup media campaign and - 2024 for Scorpio Launch in NZ
- CEO's Award of Excellence 2020, for Outstanding Contribution at CavinKare
- Studied the obstacles and drivers for sales of an innovative product called Diverter within 2 months and crated a plan to drastically increase sales
- Retired 5 loss making ranges and accessories for Asian Paints
Certification
Marketing Analytics by University of Virginia
Timeline
Group Brand Manager
Emami Group
02.2024 - Current
Spanish A1 Certification Course
11-2023
Brand Manager - International Markets
Mahindra & Mahindra
03.2023 - 02.2024
Brand Manager - Mahindra Masterbrand & Marazzo
Mahindra & Mahindra
01.2022 - 04.2023
Brand Manager
Cavinkare Pvt Ltd
08.2019 - 01.2022
Brand Manager
Asian Paints
05.2017 - 06.2019
Marketing Intern
Asian Paints
04.2016 - 05.2016
MBA - General Management
IIM Kozhikode
06.2015 - 2017.04
Engineering Intern
Hindustan Aeronautics Limited
04.2011 - 05.2011
B. Tech (EEE) - Electrical Engineering
NIT Surathkal
07.2008 - 2013.08
Marketing Analytics by University of Virginia
2020-06
Social Media Marketing Campaigning
2020-04
Digital Marketing certified by Accenture
2020-05
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