Shashank Niranjan
Bengaluru
Summary
Senior project management professional with over 8 years of experience in marketing and operational efficiency. Currently serving as Sr. Creative Project Manager at Target, with a proven track record in retail account management and data-driven problem-solving at Amazon. Expertise in driving revenue growth, enhancing vendor relationships, and delivering effective cross-functional solutions. Committed to continuous learning and innovation in fast-paced retail and e-commerce environments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Project Manager - Marketing
Target
Bengaluru
12.2024 - Current
- Led ideation and execution of data-driven marketing activations aligning with Target's strategic goals.
- Refined creative messaging using market insights to enhance audience engagement and deliver measurable ROI.
- Fostered collaboration among creative, digital, and design teams to ensure brand consistency across channels.
- Managed strategic partnerships with internal stakeholders and external agencies for effective project alignment.
- Drove continuous improvement through performance measurement, shaping future creative initiatives based on insights.
Retail Account Manager
Amazon
Bengaluru
10.2023 - 12.2024
- Established strategic partnerships with over seven key vendors, generating average revenue exceeding $5M.
- Spearheaded marketing initiatives that drove 178% revenue growth and increased conversion metrics by 320 basis points.
- Increased operational efficiency by reducing order fulfillment times and minimizing out-of-stock occurrences through data analysis.
Strategic Account Manager
Amazon
Bengaluru
11.2022 - 09.2023
- Managed 25+ high-impact selling partners, generating over INR 100 crore in annual revenue for Apparel category.
- Led product selection initiatives and analyzed customer behavior to improve product discoverability.
Account Manager
Amazon
Bengaluru
03.2020 - 11.2022
- Defined territory opportunities and implemented best practices to enhance seller performance.
- Coordinated cross-functional communications to ensure alignment on platform improvements.
- Organized strategic seller events to promote engagement and drive process consistency.
Selling Partner Service Mentor
Amazon
Bengaluru
09.2019 - 02.2020
- Facilitated mentoring of four new-hire batches for UK and EU marketplace support teams.
- Collaborated with key BPO partner site Teleperformance in Jaipur to enhance training effectiveness.
Vendor Contact Management Associate
Amazon
Bengaluru
07.2017 - 08.2019
- Exceeded expectations as process support associate for Vendor Management and Retail Catalog in UK, IN, and UAE marketplaces.
- Defined requirements to enhance operational efficiency and service delivery.
- Developed and maintained Standard Operating Procedures (SOP) for streamlined processes.
Education
MBA - Management & Operations
Liverpool John Moores University
03-2022
High School Diploma -
Institute of Management Technology, Ghaziabad
03-2021
BBA - Human Resources Management
Kristu Jayanti College Autonomous
06-2017
Skills
- Project management
- Data analysis and market research
- Performance measurement and quality assurance
- Marketing strategy and creative messaging
- Stakeholder engagement and relationship management
- Data-driven decision making
Certification
- SQL Server Fundamentals: MasterQuery Techniques
- Data Science Programming Bootcamp
- PG Program in Management (IMT, Ghaziabad)
- Excel: Creating Dashboards
- Programming Foundations: Fundamentals
Languages
English
First Language
Hindi
Upper Intermediate (B2)
B2
Telugu
Upper Intermediate (B2)
B2
Timeline
Senior Project Manager - Marketing
Target
12.2024 - Current
Retail Account Manager
Amazon
10.2023 - 12.2024
Strategic Account Manager
Amazon
11.2022 - 09.2023
Account Manager
Amazon
03.2020 - 11.2022
Selling Partner Service Mentor
Amazon
09.2019 - 02.2020
Vendor Contact Management Associate
Amazon
07.2017 - 08.2019
MBA - Management & Operations
Liverpool John Moores University
High School Diploma -
Institute of Management Technology, Ghaziabad
BBA - Human Resources Management
Kristu Jayanti College Autonomous
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