Shashank Rai

• Spearheaded a high-performing team of 15 members, driving business growth, and consistently achieving targets.
• Successfully launched five projects within three years, including sustenance sales of flagship projects: Life Republic (400-acre township), Little Earth, and 24K Stargaze.
• Achieved remarkable channel partner engagement, with a 70% contribution in launches.
• Established and nurtured a robust network of over 2,600 Channel Partners in West Pune, fostering strong relationships, and driving business growth. This network comprises over 1,000 unique CPs actively engaged in aspirational projects and over 800 CPs actively contributing to luxury segment projects.

Leadership and strategy:

• Launch Planning and Execution: Developed and executed pre-launch strategies, driving launches from EOI to allotment day.
• Business Forecasting and Planning: Analyzed market trends and forecasted business growth, planning YOY execution to achieve targets.
• Profitability Management: Maintained a healthy cost of sales for channel partner business, ensuring profitability.
• Launch Resource Allocation: Strategically allocated manpower during launches, and maintained monthly sustenance sales.
• Sales Strategy and Development: Developed effective strategies to maximize sell-out, achieve planned realization, and drive business growth through channel partners.

Key Achievements:

• ₹400 crore in 2021.
• ₹900 crore in 2022.
• ₹1,430 Cr in 2023.
• ₹844 Cr in 2024 (to date)
• Driving a business turnover of ₹3,574 Cr, spanning across 9 projects.
• Negotiated and secured Annual Operating Plans and Half-Year Operating Plans with key accounts, contributing significantly to the company's bottom line and strategic growth objectives.
• Supervised the company's commercial portfolio in the West region.

Projects Handled:

Life Republic (Township), Little Earth, 24K Manor, 24K Altura, 45 West, 24K Stargaze, and 24K Sereno.

Key Achievements:

• Sold 108 units across four projects: Vascon Forest Edge, Vascon Forest County, Vascon Goodlife, and Vascon Citron.
• Consistently met or exceeded sales targets.
• Drove revenue growth and business expansion.

Key Responsibilities:

• Led sales strategy, channel marketing, and team leadership.
• Fostered strong relationships with clients, addressing their needs, and closing deals.
• Trained and managed a team of sales executives.
• Analyzed sales performance and implemented competitive strategies.

Skills:

• Sales strategy and planning.
• Channel marketing and dealer management.
• Team leadership and training.
• Client relationships and sales conversions.
• Sales performance analysis and improvement.

Key Achievements:

• Sold 32 units worth ₹24.7 Cr across five projects.
• Successfully managed and trained sales associates.

Projects Handled:

• Krishna Stoneview Villa Plots (20 acres, 202 units).
• Legacy Vivienda apartment project (G+6 floors, 620 units).
• UniccaEmporis apartment project (G+16 floors, 260 units).
• Candolim By The Bay Villa Plots (9 acres, 156 units).
• Code Name Five Ring apartment project (G+8 floors, 626 units).

Key Responsibilities:

• Sales strategy and planning.
• Team management and training.
• Broker relationships and channel sales.
• Customer relationship management.
• Sales reporting and analysis.

Key Achievements:

• Sold 37 units worth ₹28.3 Cr across five projects.
• Successfully achieved sales targets within set deadlines.
• Consistently generated leads through various activities.

Projects Handled:

• Purva Highland apartment project (G+20 floors, 1,589 units).
• Purva Sunflower apartment project (G+19 floors, 326 units).
• Purva Palm Beach apartment project (G+19 floors, 1,323 units).
• Provident Rays of Dawn's apartment project (G+12 floors, 1,323 units).
• Rising City by Provident apartment project (G+8 floors, 2,000 units).

Key Responsibilities:

• Selling flats, villas, and commercial properties.
• Planning and achieving individual and team sales targets.
• Generating leads through inbound/outbound calls, and other activities.
• Preparing weekly and monthly sales reports.
• Lead monitoring and allocation to the sales team.

Key Achievements:

• Achieved the highest sales in 2012-2013 and was promoted to Senior Executive - Sales.
• Sold 49 units worth ₹67 Cr across three projects.

Projects Handled:

• Jains Swadesh apartment project (G+25 floors, 100 units).
• Jains Sankalp apartment project (G+14 floors, 29 units).
• Jains Villa Vivianaa Villa Project (120 acres, 740 units).

Key Responsibilities:

• Sales and selling of premium villas and apartments.
• Lead generation through inbound/outbound calls, and other activities.
• Maintaining daily, weekly, and monthly sales reports.
• Visiting potential customers and closing sales deals.
• Generating sales with existing customers, and developing new opportunities.
• Training and leading the sales team.
• CRM execution and customer relationship management.
• Sales agreement execution and payment collection.

Highlights:

• Understandingtherequirementoftheclient&providingservicesasrequired
• Advice clients on property transactions and analyze customers on the basis of needs (commercial and residential) to identify potential clients who are keen on expanding or purchasing new property.
• Convert lead/prospect into a customer for the company.
• Conducting and taking active participation in exhibitions and promotions of our project. Initial presentation of the services of our company, converting leads into business, maintaining rapport with the client and existing agents of the company.
• Doing market research to know the current market trends in real estate.

Highlights:

• To identify potential clients who are keen on expanding or purchasing new property.
• Selling residential apartments, maintaining CRM, online market research, maintaining client feedback, contacting property owners, and advertising services to solicit property sales listings.
• Generate lists of properties that are compatible with buyers' needs and financial resources. Coordinate property closings, oversee the signing of documents, and disbursement of funds.
• Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.

Projects Undertaken:

PGDM - Project title: “Customer Satisfaction and Awareness of ICICI Capital Services Ltd.” (Online Share Trading).

The project was a detailed study about satisfaction and awareness of ICICI Direct.com Ltd., Bangalore. The study was carried out with the aim of learning about the customer's satisfaction and awareness of the stock market in the process of intraday trading, as well as on a delivery basis. From the findings of the study, a list of suggestions and recommendations was presented that would help the organization enhance its position in the market.