Shashank Ramgiri
Mumbai
Summary
Experienced professional in Marketing & Strategic Alliance, Events, BTL Activations, and Business Support Marketing with over 9 years of experience. Currently employed at Aditya Birla Sun Life AMC Ltd. Seeking opportunities to further develop my career in an esteemed organization that recognizes and appreciates my skills and expertise.
Overview
13
13
years of professional experience
Work History
Manager - Channel Marketing
Aditya Birla Sun Life AMC Ltd.
06.2022 - 12.2024
- Designed and implemented a comprehensive lead generation and BTL activation strategy for Rest of West and North zones, leveraging a range of activation channels like, Network Meets, Mall Activations, Corporate Events, Society Activation, Marathon, etc. and have generated more than 3000 leads & revenue of more than 5 Cr. in FY 23 & 24
- Designed and implemented multi-channel ATL campaigns for NFOs in key Tier 1 and 2 cities, utilizing media buying agency expertise. Successfully drove ₹2,200 Cr. in collections for ABSL Quant Fund (NFO), exceeding business objectives.
- Conceptualized and successfully executed 'Voyage' - a flagship Investment Conclave valued at ₹4.72 crores, attracting 2200+ Mutual Fund Distributors. The event provided a platform for insightful discussions on India's economic prospects and investment opportunities, aligning with the theme 'Investing Opportunities in a Dominant Bharat'.
- Partner engagement activities like Nivesh Mela, Niveshako se Samwaad, Instant Co-branding of Marketing Material, etc. and to gear up the employees and partners with the marketing material at their fingertip, have planned and developed a portal named Marketing Studio
- Supported senior leadership by continuously identifying opportunities for new marketing campaigns, like, Healthon, SME Summits, Doctors Meet, Bikeathon, etc
- Increasing Brand Visibility at all Customer Touchpoints in our branches and at the distributor's office (other than Integrated Marketing Campaigns)
Associate Manager
Mahindra Insurance Brokers Ltd
07.2019 - 06.2022
- Marketing communication - Creation of marketing collaterals for Retail, Corporate & PoSP verticals (Mode of communication - Emailers, Whatsapp, SMS (with bitly link), Leaflets, Posters, etc.)
- Creation of internal sales campaigns to motivate the sales team to achieve the targets
- Creation of marketing collaterals on Product Knowledge, Industry Updates, Organizational Announcements, etc
- Email/SMS Marketing – Monthly campaign calendar planning and execution
- Karix & NetCore - tools for execution
- Analytics of every campaign like open rate, no of clicks, unique clicks, etc
- Customer Engagement - Planning & executing events for B2B like, CFO summit (New Delhi), SME Chamber of India (Mumbai & Pune), etc
- Approximate leads generated - 550
- Planning & executing B2C events like, Prawas 2019 (Mumbai), 2-wheeler to 20-wheeler loan mela (Gujarat & Maharashtra), etc
- Approximate leads generated - 3500
- Social Media - Handling of closed Facebook group for PoSP's Planning & executing of post for better engagement
- Creation of marketing collaterals for PoSP's to join the group (Mode of communication - Emailers, Whatsapp, SMS (with bitly link), etc
Sr. Marketing Executive
Future Retail Ltd
12.2016 - 06.2019
- Store Marketing & Strategic Alliance, Catchment Analysis and Catchment Activations
- Conceptualized and implemented comprehensive ATL campaigns for Big Bazaar's property initiatives, encompassing planning, branding, and execution. Successfully stewarded a monthly budget of ₹1.2+ crore for outdoor and mall branding, driving campaign effectiveness and business results
- Tie-up with brands to provide sponsorship for society & in-store customer engagement activities also, for conditional & unconditional vouchers
- Plan a meeting with elite or loyal customers to understand their experience and feedback regarding store operations & ambience
- Plan in-store campaign to encourage customer engagement and retention
- Plan & action on Mall to store conversion
- Maintain a good relationship with Mall authority for smooth functioning of marketing campaigns and negotiating for branding space
Sr. Executive
Coffee Day Global Limited
06.2012 - 11.2015
- Executing and tracking of space selling campaigns for the positive results
- Executing events and customer engagement activities for all the Coffee Day Verticals - CCD & CDX
- Conceptualized and executed various “Sales Promotion Activity” for increase APC of café through alliances with key strategic partners like Volkswagen, Tata Nano and Zee Ditto TV Cards etc
- Cross Promotion with other retail Chains like Croma Infinity Retail, Reliance Digital, Future group etc
- Co-Branding initiative with HUL, Park Avenue (Beer Shampoo), Everyuth (Zydus Wellness), Tempo, MTV Roadies etc
- In-film Branding & Press release - (A) Shaadi ke Side Effects (B) Holiday (C) Bewakoofiyaan (D) Shudh Desi Romance (E) Happy Ending
- Modern Trade Initiatives Handling Product Selling, Merchandising, Point of Purchase Visibility, Promotional Support for Saffola Masala Oats, Red Bull, Cadbury of sub brokers by coordinating with other departments
Education
Post-Graduation Diploma in Management - Events, Advertising & Media
National Institute of Event Management
Mumbai, India05.2012
Bachelor of Hotel Management & Catering Technology - Hotel Management
Shri Shakti College of Hotel Management
Hyderabad, India09.2009
Skills
- Vendor Relation
- People Management
- Marketing Communication
- Project Management
- Self Motivated
Appreciations
CEO Award for Functional Excellence, Aditya Birla Sun Life AMC Ltd., Q3 - FY 22-23 and Q2 & Q3 – FY24
Personal Information
- Date of Birth: 06/22/88
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Languages
Telugu
English
Marathi
Hindi
Hobbies and Interests
- Meditation (Heartfulness Practitioner)
- Reading
- Travelling
- Listening to Music
- Playing Cricket & Football
Disclaimer
I certify that all the information I furnish here in this document is factually correct to the best of my knowledge and can be subjected to verification at any time.
Timeline
Manager - Channel Marketing
Aditya Birla Sun Life AMC Ltd.
06.2022 - 12.2024
Associate Manager
Mahindra Insurance Brokers Ltd
07.2019 - 06.2022
Sr. Marketing Executive
Future Retail Ltd
12.2016 - 06.2019
Sr. Executive
Coffee Day Global Limited
06.2012 - 11.2015
Post-Graduation Diploma in Management - Events, Advertising & Media
National Institute of Event Management
Bachelor of Hotel Management & Catering Technology - Hotel Management
Shri Shakti College of Hotel Management
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