- Experienced Growth Marketing professional with 8+ years of hands-on experience across diverse digital marketing verticals. Specializing in SEO and ASO, with a strong focus on Generative AI optimizations (GEO), I bring effective strategies and demonstrable results to the table. My cross-functional expertise includes SEM (PPC), email marketing, social media marketing, content marketing, and data analytics using tools such as Google Ads, GA4, GSC, Power BI, and Looker Studio.
- An effective communicator and cross-functional leader, I have a proven track record of navigating complex problem statements and delivering measurable impact. As a reliable team leader, I’ve successfully managed, mentored, and upskilled teams, helping them thrive and deliver results.
- Across my tenure with agencies and brands, I’ve worked with over 40 clients across industries—delivering success across both top and bottom-funnel metrics. I can help shape your brand’s narrative and drive meaningful engagement through a high-ROI, omnichannel digital marketing approach.
- I also bring deep global optimization intelligence with hands-on experience across diverse markets, including the USA, EU, Japan, Korea, China, Saudi Arabia, Indonesia, etc. —adapting digital and search marketing strategies to fit regional behaviors, platforms, and business goals.
AREAS OF EXPERTISE
‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾
► Growth Marketing
► Omnichannel Digital Marketing
► Gen AI Optimization (GEO)
► SEM (PPC) - Paid Search
► Social media marketing
► Email Marketing
► Content Marketing
► Digital Marketing
► Market Research & Competitive Intelligence
► Data Analytics
► Digital Marketing Tools
► Team Leadership & Mentoring
► Cross-Functional Stakeholder Manageme
Hi, I’m
Shashank Ratnaparkhi
Mumbai
Summary
Overview
10
years of professional experience
Work History
Cactus Communications
Head, SEO & ASO
12.2020 - Current
Job overview
- Leading SEO team at Cactus Communications with single point ownership of organic channel in the organization
- Handling SEO channel for 10+ websites (all brands under Cactus Communications)
- Responsible for driving growth by strategy, planning & end to end execution of the following websites simultaneously - Editage (Japan, Korea, China & ROW (rest of the world), Researcher.Life (Pubsure, Upskill, Discovery, Voice, R Life), Impact Science, Cactus Life Sciences, Kolabtree & more
- Responsible for scaling up downloads for the R Discovery App by ASO (App Store Optimization)
- Responsible for growth hacking by regular competitor and content audits
- Regular activities include content audits, technical audits, keyword research, on-page and off-page SEO, report standardization & more
- Co-ordinating with 40+ internal stakeholders from website, product, content writers to the tech team for end to end implementation of ideas
- Responsible for regular updates and interactions with top management for organic channel performance and RCA (root cause analysis) for drops
Ethinos Digital Marketing
SEO Manager
08.2019 - 12.2020
Job overview
- Leading and managing a team of 5 for the planning and execution of 23 campaigns over 10 months
- Some notable clients include Motilal Oswal, Persistent Systems, Apollo 24|7, Reliance Smart Money, Remit2India, Go Digit Insurance, LIDO Learning, Meesho and more
- Led SEO campaigns for the launch of Apollo 24|7, LIDO Learning, Bounce Inc India & Motilal Oswal new website (in progress) in the digital space
- Notable App store optimization campaigns include MO Trader & MO Investor, Meesho App and Apollo 24|7 App
- Active contributor in business development and new campaign acquisition and developed digital approach for 27 websites/brands over 10 months
- Handled the in-house SEO campaign for Ethinos website
- Responsible for standardization of data reports for clients and Google analytics benchmarking
- Well versed with tools like Google Analytics, Google Webmaster (search console), Play Console, SimilarWeb, GTMetrix, Ahrefs, Screaming Frog, Crazy Egg Heatmap Analysis, Keyword Planner (Google ads), Moz and more
- Responsible for in-depth data analysis and developing digital strategies to improve keyword ranks and organic search presence
- Responsible for improvement in customer engagement metrics and important ranking factors like page speed and mobile usability
- Focused approach towards increasing conversions and app downloads/installs
- Expertise in end to end website migration process
- Involvement in talent acquisition (conducting interviews) and delivering growth hacking sessions for development of fellow employees within the organization
Performics.Convonix (Publicis Media Groupe)
Associate
01.2018 - 07.2019
Job overview
- Extensive work on retail broking and insurance sector domains
- Developing, strategizing, and executing of online SEO campaigns
- Responsible for SEO campaigns and marketing strategy execution on clients like Axis Direct (Axis Securities), and Bajaj Finserv Markets
- Launched Bajaj Finserv Markets (Bajaj Finserv Direct) into the digital space as a re-seller of Bajaj Allianz Insurance Products
- Handled the entire Axis Direct campaign as a solo campaign
- Involvement in business development pitches for SEO campaigns
- Responsible for automation of processes and creating templates for key reports
- Keeping a close track on timelines and consumer funnel conversion
- Tracking and reporting key digital domain metrics on Google Analytics and Adobe Analytics
- Creating content calendars and deriving key insights from consumer buying patterns and events
- Responsible for ideation & creation of new online product pages and supporting pages
- Active involvement in link building for retail broking and insurance industry domains
- Promoting team spirit and going out of the way to help peers on varied SEO campaigns
Tech Mahindra Ltd.
Associate Software Engineer
06.2014 - 07.2015
Job overview
- Worked on technical support and development projects
- Active involvement in service providing and maintenance
- Responsible for customer query handling and consumer satisfaction
- Experience in server maintenance and cyber security
- Worked with managers and on-site partners on automation of key technical processes
Education
MET's Institute of ManagementBandra West, Mumbai
M.M.S. from Marketing
01.2018
University Overview
GPA: 8.67
- Topper of the batch (Marketing)
G.H. Raisoni Academy Of Engineering & TechnologyNagpur, Maharashtra, India
B.E. from Electronics & Communication
01.2014
University Overview
GPA: 67.13%
Skills
- Google Analytics
- Google Search Console
- Dragon Metrics
- Ahrefs
- SemRush
- Moz
- SimilarWeb
- Google Trends
- Google Page Speed & Lighthouse
- Crazy Egg Heatmap Analysis
- Lucky Orange Heatmap Analysis
- GTMetrix
- Keyword Planner
- App Radar
- Google Play Console
- MS Office Products
- Screaming Frog
- Keywords Everywhere
- Search Analytics for Sheets
- SEO Extensions & Audit Tools
Personal Information
Personal Information
- Total Experience: 8 Years+
- Age: 33
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Singing, Swimming, Travelling
Singing, Swimming, Travelling
- Swimming: My mind has always gone to swimming when I think of something that can instantly relax me and calm me down. Even my perfect vacations have been in places that are surrounded by water.
- Singing: Has always been a hobby, I used to sing professionally for a very short time during my engineering as well. So I usually have a good time with my family in karaoke events.
- Travelling: More of a post-marriage hobby, but I have started enjoying it and love to experience new things and go to new places.
Disclaimer
Disclaimer
I hereby affirm that the information in this document is accurate and true to the best of my knowledge.Timeline
Head, SEO & ASO
Cactus Communications
12.2020 - Current
SEO Manager
Ethinos Digital Marketing
08.2019 - 12.2020
Associate
Performics.Convonix (Publicis Media Groupe)
01.2018 - 07.2019
Associate Software Engineer
Tech Mahindra Ltd.
06.2014 - 07.2015
MET's Institute of Management
M.M.S. from Marketing
G.H. Raisoni Academy Of Engineering & Technology
B.E. from Electronics & Communication
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