SHASHANK SHARMA
Assistant Brand Manager
New Delhi
Summary
Strategic and high-energy Brand Management Professional with 4+ years of cross-functional experience in the automotive and service sectors. Proven track record in conceptualizing 360-degree brand initiatives , driving regional penetration, and enhancing brand aspiration levels. Expert in executing GTM strategies , managing multi-channel communication campaigns, and fostering consumer engagement. Adept at liaising with global stakeholders and managing external agencies to drive business funnel growth and improve brand health metrics.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Zonal Marketing Manager
Maruti Suzuki India Limited
09.2022 - 11.2024
- Conceptualized and spearheaded 360-degree brand initiatives across the North Zone, resulting in an 18% YoY increase in customer loyalty and a significant rise in brand aspiration levels.
- Formulated and executed GTM strategies for regional network launches, achieving an 86% hyperlocal conversion rate through targeted brand positioning.
- Orchestrated multi-channel marketing campaigns (digital, social, and traditional), ensuring impactful brand communication and high brand recall across diverse geographies.
- Directed consumer engagement plans and loyalty programs using CRM insights, directly contributing to a 35% boost in lead conversion and improved brand health.
- Liaised with external execution partners and creative agencies to develop communication strategies; managed end-to-end on-ground rollouts and field activations.
- Utilized NPS tools and exit surveys to generate consumer market insights, refining brand plans and service offerings to meet evolving consumer expectations.
- Managed regional marketing budgets, ensuring cost-effectiveness through strategic negotiations with vendors while overseeing complex campaign logistics.
Account Manager
Magicbricks Realty Services Limited
04.2022 - 09.2022
- Managed a portfolio of 17+ enterprise accounts, developing tailored brand initiatives and digital marketing solutions to drive client success and platform revenue.
- Collaborated cross-functionally with product, tech, and PR teams to ensure seamless brand communication and integrated marketing solutions.
- Analyzed campaign performance and ROI, providing data-driven reports to senior stakeholders to optimize brand positioning and retail impact.
Business Development Associate
BYJU's - The Learning APP
03.2019 - 06.2019
- Executed aggressive demand creation tactics including email outreach and offline networking, generating 24+ qualified leads within a two-month period.
- Delivered compelling product demonstrations, effectively communicating brand value propositions to potential consumers.
Business Associate
Vaishnav Kitchen Appliances
07.2017 - 03.2019
- Identified and developed brand partnerships and local activations, increasing repeat wholesale orders by 12%.
- Streamlined inventory and supply chain operations, improving order fulfillment by 15% through meticulous planning and vendor coordination.
Education
MBA - Marketing
K J Somaiya Institute of Management
Mumbai, India 04.2001 -
Skills
Brand Positioning Brand HealthVendor NegotiationBudget ManagementCross- Functional LiaisonAgency ManagementRegional PenetrationBrand ActivationsOn- ground RolloutsGTM Strategy360 Media InitiativesBrand Positioning
Timeline
Zonal Marketing Manager
Maruti Suzuki India Limited
09.2022 - 11.2024
Account Manager
Magicbricks Realty Services Limited
04.2022 - 09.2022
Business Development Associate
BYJU's - The Learning APP
03.2019 - 06.2019
Business Associate
Vaishnav Kitchen Appliances
07.2017 - 03.2019
MBA - Marketing
K J Somaiya Institute of Management
04.2001 -