Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Shashank Shekhar

Summary

Founder - Operator with 9+ years experience building and scaling functions across Sports-Tech, Ed-Tech, e-Commerce. Known for building from scratch, scaling with intent, and driving impact through GTM, product, sales and growth. Builder by mindset, hustler by execution - with a proven ability to convert zero into scale.

Overview

10
10
years of professional experience

Work History

Co-Founder

FC.ONE - Payment SaaS for Sports Organisations
02.2022 - Current
  • Raised a seed fund from top-tier investors and founders.
  • Scaled FC.ONE to 750+ sports academies, ₹100Cr+ TPV, and 85k+ athletes.
  • Closed the first 100 sales personally, immersed myself in the ecosystem, crafted SOPs, and built a strong network and foundation for growth.
  • Hired and trained a team of 15+ across GTM, Sales (FOS, IS), Support, and Finance.
  • Built top funnel using paid ads, WhatsApp marketing, referrals, outbounds, offline activations.
  • Streamlined and automated workflows across Marketing, Sales, Onboarding, and Support functions.
  • Built WAGMI (Connecting Aspirants with Achievers); pivoted after building a 30K+ community.

AVP – Marketing

Bijak - Marketplace for Agri Trading
10.2020 - 10.2021
  • Built and led a team of 25+ across Perf Marketing, Creative & Comms, CRM, Social, Analytics, IS.
  • Built a full-stack marketing, CRM, leads allocation setup; scaled to 350K+ Installs and 200K+ MAUs.
  • Optimized user journeys and funnels with Product team, improving retention and engagement.
  • Collaborated with Sales and worked backward to create targeted campaigns to improve MQL -> SQL conversions and meet the demands.

Head – Digital Marketing

Vedantu - Online Learning Platform
01.2019 - 09.2020
  • First digital marketing hire; took complete ownership of the strategy and execution from scratch.
  • Built a solid marketing foundation across Performance, Organic, CRM, Social, Creative & Comms, and Brand, scaling app installs from 0 to 25M+ in 18 months.
  • Led a strategic shift in the company’s sales mix - increased app-driven sales to +75%, cutting reliance on outbounds, reduced CPL by half through scaled efficiency & channel optimisations..
  • Worked closely with Product team to design feature-specific engagement campaigns and retention triggers, automated CRM journeys based on lead behavior, activity patterns, and geolocations.
  • Deep-dived into sales funnel drop-offs; worked backward to build targeted campaigns that improved MQL->SQL flows; built Hub & Spoke model to meet demands efficiently and lower CPL.
  • Collaborated with business finance to build and execute the annual AOP based on sales demand forecasts and performance metrics, reviewed and approved by the CMO, CBO, and CEO.
  • Onboarded multiple top-tier marketing agencies (GroupM, YOptima, Essence) to build a robust multi-channel strategy that scaled high-intent demand at optimized CAC aligned with AOP goals.
  • Negotiated and secured Google’s JBP (offered to the top 1% of clients), unlocking strategic support across planning, performance, innovation, and growth enablement.
  • The Vedantu App won the 'Google Play User’s Choice Award (2019)', best in the educational category.

Performance Marketing

Myntra - Online Fashion e-Commerce
01.2017 - 01.2019
  • Managed multi-crore monthly performance budgets across Google, Meta, affiliates, OEMs, and DSPs for acquisition and remarketing.
  • Planned and executed full-funnel campaigns; optimized ROAS through rigorous testing across creatives, audiences, placements, bidding strategies, device types, and geographies.
  • Collaborated with business finance, legal, commercial, and analytics teams for budgeting, reconciliation, onboardings, and data insights.
  • Worked cross-functionally to align marketing performance with different business category objectives, and seasonal demand cycles.
  • Led the MMP (Mobile Measurement Partner) migration end-to-end, including evaluation, negotiation, onboarding, and integration.
  • Built a real-time performance marketing dashboard in collaboration with the data science team to track metrics, enable faster campaign decisions, and streamline vendor feedback.
  • Developed a fraud detection mechanism for affiliate traffic, saving approximately 10% of the budget and enforcing stricter compliance with partners.

Senior Analyst

eClerx - Services & Consulting
06.2015 - 12.2016
  • Worked with global clients, including M&S and Homebase, to drive digital performance improvements.
  • Conducted webpage funnel analysis to identify key drop-offs and user behavior patterns, leading to actionable insights that enhanced tracking, campaign performance, and on-site experience.
  • Built automated dashboards and reporting systems to monitor KPIs, trends, and anomalies across e-commerce operations, and support the marketing teams.

Consulting Early Stage Founders

  • Define right TG, map user journeys and drive activations.
  • Set up early-stage GTM playbooks and growth strategies.
  • Run funnel audits to identify the drop-offs, increase engagement and retention.

Education

B.Tech - Computer Science

NIT Patna
05-2015

Skills

  • GTM Strategy
  • Digital Marketing
  • Growth Loops
  • 0 → 1 Execution
  • CAC Optimization
  • CRM & Retention
  • Sales Enablement
  • Funnel Optimization
  • Leadership
  • PnL, AOP

Languages

  • English - Written & Verbal
  • Hindi - Written & Verbal

Timeline

Co-Founder

FC.ONE - Payment SaaS for Sports Organisations
02.2022 - Current

AVP – Marketing

Bijak - Marketplace for Agri Trading
10.2020 - 10.2021

Head – Digital Marketing

Vedantu - Online Learning Platform
01.2019 - 09.2020

Performance Marketing

Myntra - Online Fashion e-Commerce
01.2017 - 01.2019

Senior Analyst

eClerx - Services & Consulting
06.2015 - 12.2016

Consulting Early Stage Founders

B.Tech - Computer Science

NIT Patna

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Shashank Shekhar