Shashank Singh
Chief Executive Officer
Bangalore
Summary
Accomplished Sales & Marketing professional offering 15 years experience. Expert in setting up Sales & marketing operations, analyzing strengths and weaknesses of markets, developing marketing plans and creating sales avenues while identifying new markets. An absolute motivator with ability to “Lead by Example” by demonstrating self-confidence, dedication and enthusiasm. A true coach and guide to the team. Innovative and extremely passionate, have always identified and pursued new opportunities and strategies to exceed the set goals of the organization.
Overview
21
21
years of professional experience
6
6
years of post-secondary education
Work History
Chief Executive Officer
Interior & Wardrobe Industry
08.2021 - Current
- Identified and pursued valuable business opportunities to generate new company revenue and to maximize bottom-line profitability.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Directed market expansions to propel business forward, meet changing customer needs.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
- Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
- Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
- Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
- Partnered with managers to identify and capitalize on sales trends and brand initiatives.
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
- Led team by answering complex customer questions and mentoring personnel one-on-one.
- Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
- Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
- Built strategic relationships with federal, state and local law enforcement agencies.
- Supported business growth through strategic planning and process development.
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
- Developed and initiated projects, managed costs and monitored performance of all PR & Marketing activities. Lead both online and offline activities directly targeted to achieving results.
- Identified and worked with various PR agencies in order to capture the market share.
- Attended trade shows and vendor meetings throughout year.
- Conducted consumer surveys and analyzed purchasing trends.
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Kept investors informed and updated on markets and regional sales needs to best meet customer needs and maximize revenue.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Analyzed the talent needs and work with the Human Resource representative to accomplish hiring objectives.
Director of Sales and Marketing
Accor India
07.2017 - 08.2021
- Cultivated and maintained strategic alliances with key partners and vendors.
- Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
- Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
- Market positioning by strategically calculated upwards correction for corporate and public rates.
- Realignment of Segments by reducing over dependence on corporate contracted business.
- Exceeded topline budget for 2019 by 1.2 million USD
- 33% ADR growth in ibis & 18% ADR growth in Novotel YOY 2019.
- 26% revenue growth in ibis & 29% revenue growth in Novotel YOY 2019.
- 36% ADR growth in ibis & 31% ADR growth in Novotel YOY 2018.
- 19% revenue growth in ibis & 13% revenue growth in Novotel YOY 2018.
- ZERO outstanding over 90 days as on 31st December 2018
- Attrition reduced from 112% in 2017 to 15% in 2019.
- Employee Survey Satisfaction score for sales grew from 79% in 2017 to 100% in 2019.
- Successful engagement with Tour of Nilgiris, India’s Premier cycling event, promoting Ibis brand and Accor Mission, PLANET 21.
Director of Sales & Marketing
Hyderabad Marriott Hotel & Convention Center & Courtyard By Marriott
07.2017 - 08.2021
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Drive Sales, Marketing and reservation departments.
- Device, communicate and implement clear strategy for 2 distinct products and price points in a cluster set up.
- Probe, monitor and drive business from 5 National sales offices (Delhi, Bangalore, Mumbai, Kolkata & Chennai) for the units.
- Position hotel as leading Wedding venue & Outdoor Catering Champion in Hyderabad Market.
Director of Sales and Marketing
Marriott Hotels
10.2014 - 07.2017
- Responsibility of turning around the hotel from an average performing Hotel to one of the best Revenues in a year (2015)
- Increased long stay base from Japanese firms from 4 rooms to 38 one year long stay room in 6 months.
- Established the hotel as the GOTO hotel for Japanese clients in Chennai Market. ( 6 New Japanese Companies)
The Chancery Pavilion
02.2013 - 06.2014
- Responsible for sales activities and budgets for rooms and banquet division of 2 hotels, The Chancery Pavilion, a downtown 5 star business hotel and The Chancery, a downtown 4 star business hotel
- Directly manage major and critical developing client accounts, and coordinate the management of all other accounts
- Manage top 5 accounts for the group personally - BOSCH, ORACLE, IBM, UNISYS, TOYOTA # Monitor and analyze activities / trends in the hospitality market & take proactive measures to stay ahead of competition
- Responsible for enhancing revenue, rate management policies and procedures
- Guide the team while personally being responsible for driving RFP tie ups and rate negotiation for the calendar year with all leading clients for Bangalore
- Establish performance goals for sales managers and associates, monitor performance on a continual basis
- Responsible for their annual appraisals and for building their growth plans
- Responsible for creating annual revenue budgets and developing annual marketing plans
- Generate top-line revenue to exceed budget goals each year while working closely with rooms division for both the hotels to maximizing room revenue
- Review and advice BAR on weekly basis driven by occupancy & prevailing demand supply dynamics # Forecasting and monitoring occupancy and revenue on weekly monthly and quarterly basis
- Manage tie-ups with third parties vendors and online booking portals for maximum visibility and outreach
- Strategies and drive sales through both off and online third party channels and sources
- Drive sales through tie up with third party consortia tie up with leading travel management companies
- Seek out and target new customers and sales opportunities, initiate action plan to approach and secure new business for the Hotel
- Liaison and monitor GSA and regional sales offices in Delhi NCR, Mumbai, Hyderabad and Chennai.
Associate Director Sales & Marketing
The Chancery Pavilion
06.2010 - 02.2013
- Guide and liaison with the individual banquet sales team of both the hotels to optimize revenue through systematic approach to Banquets and F&B sales
- Identify and tap into potential outdoor catering opportunities to maximize F&B revenue
- Work closely with the rooms division for both the hotels to maximizing room revenue
- Seeking new customers through strategic outbound sales efforts for group, extended stay group and transient room revenue # Identify potential and develop strategy to tap the clientele with long stay business
- Work closely with the aviation sector to enhance the potential for layover and crew business
- Build a long standing relationship with the Public Sector Units to enhance top line sales
- Identify major MICE participants and drive residential and non residential business through strategic rate application to drive higher REVPARS
- Liaison between Sale & marketing team and other operational departments to ensure a seamless coordination and execution of all commitments to the guest.
Sales Manager
Oakwood
10.2008 - 06.2010
- Work with a team of sales executive and asst mangers by guiding and monitoring their day-to-day sales activities
- Implement the Miller Hiemens approach in Strategic Selling # Frame Sales and Marketing policies based on guide lines from Oakwood Asia Pacific Office # Develop concept awareness among opinion leaders and corporate heads
- Synergies with Oakwood Worldwide and Oakwood Asia Pacific for marketing promotions and global contracting
- Develop brand awareness and brand knowledge among key decision makers in major MNCs # Develop and identify new market/ pricing strategies in-order to attract clientele with potential for long stay business
- Monitoring international market trends and business developments to identify international travel patterns
- Cross selling over 3000 residences across 3 continents, especially in Asia and USA
- Identify different client base and their movements depending on strategies for each length of stay # Identify, sift & move new customers through market intelligence, competition tracking and periodical rate analysis
- Weekly review of budgets and sales targets
- Work on acquisition, development and retention of various Key and Regional accounts
Asst manager
ITC Fortune Park Hotels
02.2007 - 09.2008
- Promoting, marketing and selling for over 30 hotels, pan India
- Achieved a growth of over 125% for the regional sales for the financial year closing March 2008
- Develop and identify new market/ pricing strategies in-order to attract fresh clientele
- Identify different client base and their movements depending on strategies for each sector of hotels (Business & Resort)
- Identify, sift & move new customers through market intelligence, competition tracking and periodical rate analysis
- Identify skilled professionals to become a part of the Fortune’s Sales team in the near future # Co-ordination between the different marketing offices and individual units for, budgeting & client feedback
- Forecasting revenue and budgeting for monthly targets, which are further broken up based on locations of individual hotels and type
- Monitor and analyze activities and trends in the hospitality market & take proactive measures to stay ahead of competition.
Asst Manager Sales
The Chancery Pavilion
08.2005 - 02.2007
Education
Bachelors - Hospitality Management
Manipal Academy of Higher Education
01.2000 - 01.2004
XIIth Standard (ISC) -
City Montessori School
Lucknow 07.1998 - 03.2000
Skills
Management & Leadership
Interests
Football
Formula1
Cricket
Squash
Travelling
Accomplishments
Market positioning by strategically calculated upwards correction for corporate and public rates.
Exceeded topline budget for 2019 by 1.2 million USD
33% ADR growth in ibis & 18% ADR growth in Novotel YOY 2019.
26% revenue growth in ibis & 29% revenue growth in Novotel YOY 2019.
36% ADR growth in ibis & 31% ADR growth in Novotel YOY 2018.
19% revenue growth in ibis & 13% revenue growth in Novotel YOY 2018.
ZERO outstanding over 90 days as on 31st December 2018
Attrition reduced from 112% in 2017 to 15% in 2019.
Employee Survey Satisfaction score for sales grew from 79% in 2017 to 100% in 2019.
Successful engagement with Tour of Nilgiris, India’s Premier cycling event, promoting Ibis brand and Accor Mission, PLANET 21.
Timeline
Chief Executive Officer
Interior & Wardrobe Industry
08.2021 - Current
Director of Sales and Marketing
Accor India
07.2017 - 08.2021
Director of Sales & Marketing
Hyderabad Marriott Hotel & Convention Center & Courtyard By Marriott
07.2017 - 08.2021
Director of Sales and Marketing
Marriott Hotels
10.2014 - 07.2017
The Chancery Pavilion
02.2013 - 06.2014
Associate Director Sales & Marketing
The Chancery Pavilion
06.2010 - 02.2013
Sales Manager
Oakwood
10.2008 - 06.2010
Asst manager
ITC Fortune Park Hotels
02.2007 - 09.2008
Asst Manager Sales
The Chancery Pavilion
08.2005 - 02.2007
Bachelors - Hospitality Management
Manipal Academy of Higher Education
01.2000 - 01.2004
XIIth Standard (ISC) -
City Montessori School
07.1998 - 03.2000
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