Shashank Srivastava

• Established processes & workflows from the ground up for the pilot project of Scaled Testing(Aurora).
• Addressed & resolved technical & operational concerns by collaborating with cross-functional teams and product launch managers.
• Engaged with Launch Managers and POMs to determine the most suitable solutions for their requirements and devised a tailored process to meet those needs.
• Showcased adept writing and presentation skills in crafting briefs, memoranda, and analytical closure reports for POMs.
• Participated in team selection and management process for program initiatives.
• Coached team members on productivity strategies to accomplish challenging goals.
• Met with project stakeholders on regular basis to assess progress and make adjustments.
• Developed and maintained logistics workflows, procedures and reports.
• Participated in pilot tests and revised programs based on feedback and results.
• Facilitated workshops and conducted one-on-one training to educate team members.
• Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives.
• Collaborated with business leadership to set priorities based on business needs, resource capacity and risk exposure.

• Developed and initiated projects, managed costs, and monitored performance.
• Identified plans and resources required to meet project goals and objectives.
• Achieved project deadlines by coordinating with team members to manage performance.
• Drafted project reports to identify successful outcomes, insights and future recommendations.
• Coordinated with cross-functional teams to resolve project issues and mitigate risks.
• Provided detailed project status updates to stakeholders and executive management.
• Conducted in-depth assessments of business processes, pinpointing areas primed for efficiency enhancements.
• Evaluated the impact of existing systems on stakeholder requirements, translating project needs into comprehensive job plans encompassing technical and financial specifications.
• Spearheaded a team in crafting and executing digital marketing metrics, instrumental in helping clients optimize their channels.
• Enforced rigorous quality assurance measures to guarantee the consistent delivery of top-tier outcomes.
• Fostered collaborative relationships with the team members, delivering friendly, expert service while proactively implementing monitoring and corrective strategies.
• Oversaw the management of digital marketing campaigns for prominent brands, such as Argos, NBCU & BT with monthly budgets reaching up to 4 million 4SD.

• Established efficient workflow processes, monitored daily productivity & implemented modifications to improve overall effectiveness.
• Proactively coached & developed associates to unleash their full potential in delivering exceptional client service.
• Worked in accordance with the stakeholders for the overall business growth.
• Enhanced associate performance through mentoring, one-on-one discussions & motivational strategies.
• Shared feedback with the associates to motivate, plan, track, and monitor achievement of operational goals resulting in improved quality of service and client satisfaction.
• Identified operational issues and devised goals and plans to address them.
• Documented business processes and analyzed procedures to see that they would meet changing business needs and mapped current processes and offered recommendations for improvement.

• Build and maintain strong relationships with clients, understanding their business goals and objectives.
• Develop and implement effective advertising strategies based on client objectives. Optimize Google Ads campaigns for maximum performance and return on investment.
• Work with clients to set and manage advertising budgets effectively. Monitor spending and adjust strategies as needed to stay within budget constraints.
• Analyze campaign performance metrics and provide insights to clients. Identify areas for improvement and optimization to achieve better results.
• Regularly communicate with clients to provide updates on campaign performance, discuss strategy, and address any concerns. Prepare and deliver reports that highlight key performance indicators and trends.
• Collaborate with clients to create compelling ad copy and visuals that align with their brand and resonate with the target audience.
• Stay informed about industry trends, competitor activities, and changes in the digital advertising landscape. Provide clients with recommendations based on market insights.
• Stay knowledgeable about the features and functionalities of Google Ads. Provide guidance to clients on utilizing advanced features and tools to enhance campaign effectiveness.
• Address and resolve any issues or challenges that may arise during the campaign, ensuring client satisfaction and a positive overall experience.
• Work closely with internal teams such as sales, marketing, and technical support to ensure seamless execution of campaigns and to address client needs effectively.
• Educate clients on best practices, new features, and industry updates related to Google Ads. Provide guidance on how clients can maximize the value of their advertising investment.