Shashank Vaidyar
New Delhi,Delhi
Summary
Experienced with digital marketing strategies, campaign management, and analytics. Utilizes SEO, PPC, and social media tactics to drive brand awareness and engagement. Knowledge of converting data insights into actionable marketing plans that enhance ROI and customer retention.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Specialist
SmartSoC Solutions
01.2023 - Current
- Successfully increased LinkedIn followers to 71K+, strengthening SmartSoC Solutions' digital footprint.
- Spearheaded social media management, graphic and video creation for SmartSoC Solutions and SmartSoC Hope Foundation to boost engagement and brand recognition.
- Implemented On-Page and Off-Page SEO techniques to improve search rankings and online visibility.
- Designed and maintained websites, email templates, and compelling infographics to enhance marketing efforts.
- Led email marketing campaigns, optimizing engagement and conversion rates.
- Played a key role in establishing SmartSoC Hope Foundation, ADDM, and SmartSoC websites.
- Adept at leveraging creative design, strategic marketing, and data analytics to drive measurable business growth and brand success.
- Coordinated trade show presence, including booth design, logistics, and promotional materials to effectively represent the company to potential clients.
- Conducted keyword research to identify high-traffic search terms for PPC advertising campaigns.
- Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results.
- Collaborated with global teams to optimize lead-generation efforts and drive business growth.
- Provided digital marketing support to HR, enhancing employer branding and recruitment strategies .
Digital Marketing Executive
Naivgant Technology
02.2022 - 01.2023
- Manage and maintain the organization's website, ensuring optimal performance and adherence to best practices.
- Track, analyze, and report performance metrics, providing actionable insights through regular internal reports.
- Brainstorm and implement new digital growth strategies in collaboration with the team.
- Lead and oversee all aspects of digital marketing, including marketing databases, email campaigns, and display advertising.
- Implement effective On-Page and Off-Page SEO strategies to improve search rankings and organic reach.
- Design and develop websites, email templates, and landing pages for optimized user engagement.
- Create compelling infographics and illustrations to enhance campaign effectiveness.
- Strategize and execute targeted email marketing campaigns to drive conversions.
- Manage and optimize digital advertising campaigns to support new initiatives and business growth.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Increased brand awareness through the creation and management of social media channels, boosting social media engagement by 100%
Graphic Designer & Social Media Marketer
UniConverge Technologies
04.2020 - 02.2022
- Develop and implement social media marketing strategies to enhance brand visibility and engagement.
- Design informative and visually appealing banners, templates, and promotional materials to drive audience interaction.
- Create banners, testimonials, headers, homepage graphics, and blog images for the IoT Academy website (a subsidiary of UniConverge) to maintain a cohesive brand identity.
- Design compelling infographics and illustrations to enhance marketing campaigns.
- Leverage LinkedIn networking to influence ideas and connect with industry peers.
- Facilitate live streaming of webinars across Facebook and YouTube, ensuring seamless execution.
- Produce engaging promotional videos to boost brand awareness and customer engagement.
- Strategically share videos and banners in relevant groups to maximize reach and engagement over a short time frame.
- Contribute to lead generation initiatives , optimizing strategies for higher conversion rates.
- Create professional course brochures to support educational marketing efforts.
- Assist senior management in developing and implementing new marketing strategies to drive business growth.
- Developed creative design for print materials , brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
Education
BBA - Marketing Management
Bhartiya Vidhyapeeth University
New Delhi01.2022
XIIth Standard -
Shiv Modern School
New Delhi05.2019
Xth Standard -
Shiv Modern School
New Delhi05.2017
Skills
- Digital marketing strategy
- Content strategy development
- Email marketing campaigns
- Keyword research
- Marketing automation tools
- Video marketing
- Webinar creation
- Landing page design
- Search engine optimization, Social media marketing, SEM strategy development
- Market research and analysis and CRM
- Web analytics, Google analytics , Google Adwords
- Data-driven decision making
Certification
- Advanced Digital Marketing
- Google Analytics for Beginners
- Digital Marketing Certified
- Cutshort Certified HTML/CSS
- Fundamental of Digital Marketing
- Google Ads Display
- Introduction to Data Studio
- Google Tag Manager
- Google Analytics for Power Users
- Google Analytics 360
Timeline
Senior Digital Marketing Specialist
SmartSoC Solutions
01.2023 - Current
Digital Marketing Executive
Naivgant Technology
02.2022 - 01.2023
Graphic Designer & Social Media Marketer
UniConverge Technologies
04.2020 - 02.2022
BBA - Marketing Management
Bhartiya Vidhyapeeth University
XIIth Standard -
Shiv Modern School
Xth Standard -
Shiv Modern School
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