Summary
Overview
Work History
Education
Skills
Timeline
Generic

SHASHI JYOTI

Additional General Manager
Noida,UP

Summary

Seasoned marketing and commercial head with a successful track record of achieving defense, non-defense, and export business for Bharat Electronics. Led the smooth commercial liquidation of achieved contracts. With over three decades of experience, proven ability to win and manage strategic defense contracts, particularly in the field of radars and high-end electronics equipment. Leveraging rich experience, ensures seamless coordination and exemplary business growth for BEL with special emphasis on increasing revenue and expanding margins. Possesses thorough knowledge of Indian defense procurement procedures, enabling smooth and timely delivery of high-tech defense solutions that contribute to national security with diligence and expertise. Focused additional general manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Sales leader with sound judgment, good planning abilities, and strong interpersonal communication skills. Adaptive and deadline-oriented, consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offers vision and motivational acumen to drive success.

Overview

38
38
years of professional experience

Work History

Additional General Manager

Bharat Electronics
04.2012 - 03.2025
  • Head of Marketing & Commercial division of Radar Strategic Business Unit
  • During this period from 2012 till date handled customers of all three services i.e Army, Air Force & Navy, as well as all Defence Labs, Defence PSU, Indian Private defence industry, Airport Authority of India as well as Export Business
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Formulated policies and procedures specially the pricing policy of BELto streamline operations.

Head of National Marketing - Air Force Segment

Bharat Electronics
04.2010 - 03.2012
  • Head of National Marketing for Air Force segment of whole BEL family at corporate level
  • Developed strong organizational and communication skills through coursework and volunteer activities.

Departmental Head of Marketing

Bharat Electronics
01.2000 - 03.2010
  • Departmental Head of Marketing function of Radar SBU towards business line of Surveillance Radars of all customers & Networking solutions for IAF
  • Collaborated with developers and production managers to market products and services.

Departmental Head for Marketing & Sales

Bharat Electronics
04.1996 - 12.1999
  • Departmental head for Marketing & Sales activities of contracts of IAF
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Gained extensive knowledge in data entry, analysis and reporting.

Section Head

Bharat Electronics
12.1993 - 03.1996
  • Section head responsible for providing after Sales services towards repairs / installation & commissioning of Ghaziabad delivered products to services
  • Obtained and enhanced quality benchmarks and objectives by developing and implementing standard practices and control plans.

Radar Maintenance Engineer

Indian Air Force
09.1987 - 09.1993
  • Radar Maintenance Engineer for Receiver & Digital system of Radars of IAF
  • Completed partial or full dismantling of equipment to quickly repair or replace defective components and restore functionality of Radar for operational usage.

Education

Bachelor of Engineering - Elect. Engineering -

National Institute of Technology
Jamshedpur, India
08-1987

Skills

  • Team Leadership
  • Problem-solving aptitude
  • Pricing Strategy
  • Proficient in written & communication skills
  • Supply Chain Management
  • Negotiation Skills
  • Contract Management
  • Risk Management
  • Compliance and Regulatory Knowledge
  • Cost Analysis and Budgeting

Timeline

Additional General Manager

Bharat Electronics
04.2012 - 03.2025

Head of National Marketing - Air Force Segment

Bharat Electronics
04.2010 - 03.2012

Departmental Head of Marketing

Bharat Electronics
01.2000 - 03.2010

Departmental Head for Marketing & Sales

Bharat Electronics
04.1996 - 12.1999

Section Head

Bharat Electronics
12.1993 - 03.1996

Radar Maintenance Engineer

Indian Air Force
09.1987 - 09.1993

Bachelor of Engineering - Elect. Engineering -

National Institute of Technology
SHASHI JYOTIAdditional General Manager