SHASHI KUMAR
Pune
Summary
Seven plus years of experience in sales and marketing for real estate. Specializing in integrated sales and marketing into channel and direct verticals, with national and international sales experience. Exhibited an outstanding track record of leadership, with consistent success in scaling up growth and financial performance, as well as building a culture of excellence, integrity, and value for the organization, including developing new markets and digital marketing strategies, and maintaining good interpersonal relationships within the organization.
Overview
7
7
years of professional experience
Work History
Deputy Manager
Aditya Birla Real Estate
Pune
04.2024 - Current
- Identify, empanel, and onboard active and capable real estate channel partners in Pune.
- Educate CPs on project USPs, pricing, inventory, and schemes through training sessions.
- Contributed 115 cr out of 320 cr for the launch of Birla Punya in just 12 days.
- Part of the closing team at Birla Ojasvi, Bangalore.
- Closed 26 deals in Birla Ojasvi, Bangalore.
International Sales
Godrej Properties Limited
Dubai
04.2023 - 04.2024
- Company Overview: Part of the international sales team at Godrej Properties, handling the whole GCC market.
- Generate business from NRIs based in the above regions for projects across the Godrej Properties portfolio in eight cities.
- Building on the Channel Partner (CP) network to acquire new business.
- Organize and conduct events in GCC countries to create awareness for Godrej Properties, and generate sales and brand recall.
- Conduct effective deal closures.
- Coordinate with various departments (Customer Care, Sales, Peer Teams, etc.). To ensure exceptional customer service.
- Part of the international sales team at Godrej Properties, handling the whole GCC market.
Senior Sales Executive
Godrej Properties Limited
Pune
04.2020 - 03.2023
- Handling day to day operations and forecasting sales for the site on month on month basis
- Making references and lead generation; working towards presentations and client closures at the site
- Handling select premier partner channel partners of Pune and Rest of India Management of Broker and Channel Partner Sales
- Conducting regular channel partner meet for engagement and ensuring landing pages, microsites and other lead generation & walk-ins related details are active with them
- Product understanding and devising the strategy and segment to sell.
- Lead generation, Site visits and closures though channel partner as source.
- Assist in Sales strategy development and creation of sales plans-Own responsibility for the implementation of the sales program to achieve time/cost/ quality targets.
- Developing, Enhancing, implementing of comprehensive Sales strategies & other promotional activities for various projects to create new markets, achieve targeted sales.
- Ability to multi-task and meet deadlines Competitor Trend Monitoring and Competitor Benchmarking in order to effectively balance competing priorities to fulfill all customer expectations i.e., keeping abreast with competitor residential property offerings, pricing, location, quality, etc.
- Devising new and innovative selling and promotional techniques / schemes
- To scan the market, identify opportunities for business growth, prepare and implement growth plans participating negotiations & bringing deals to a closure.
- Delivering targeted topline as per the projects business plan by meeting sales targets
- Delivering positive customer experience to a distinguished client base.
- Educating the client with the market trends, keeping them aware with the rental returns and the price appreciation they may get after investing in our properties.
- Proposing & implementing sales promotion activities for the project.
- To ensure quarterly and annual sales target achievement.
- Analyze and evaluate the effectiveness of sales enquiries, methods and results.
- Be the point of contact for assigned customers, establish contact and coordinate their site visit.
- Work on generating possible referrals from assigned Priority relationships and other sources.
- Ensure smooth transition for on-going client servicing the CRM team
- Ensure timely updates on sales pipeline on the system. Submit any other reports and updates as required by the reporting manager.
- To ensure each segment & project meets the sales targeted from channels
Senior Sales Executive
Peninsula Land Ltd (An Ashok Piramal Group)
Pune
01.2019 - 04.2020
- Handling day to day operations and forecasting sales for the site on month to month basis.
- Meeting property buyers, showing them the properties and catering to their residential and Commercial requirements and converting them into potential clients to generate revenue.
- Channel Partner activation for Pune and Mumbai market and generating leads from them.
- Actively involving and assisting in the entire transaction process from sales to possession.
- Following up with the leads generated by the prospective buyers who visited the site.
- Understanding comprehensive market intelligence from the surveys and updating the top Management to facilitate the decision making regarding the new product launches, pricing strategy and product positioning.
- Maintaining an excellent rapport with the investors and encouraging them to invest in the upcoming projects.
- Documentations learning and identifying new areas of improvement.
- Arranging property exhibitions for product promotion.
- Coordinating with finance, technical and legal dept. for serving best to the clients to achieve Customer satisfaction.
Sales Associate
Anarock Property Consultant
Pune
01.2018 - 01.2019
- To ensure sales (both volume and value) in the residential segment. Perform duties such as study the property listing, identify and accompany prospective clients to the property site, discuss conditions of sale, and draw up real estate contracts under the guidance of Team lead and City lead.
- Achieve maximum revenue targets through primary sales in the residential segment.
- Develop strong relationships with end-customers and potential end-customers.
- Collaborate with sales agents across zones or territories.
- Remain up to date with latest market trends, business knowledge and technological advancements.
Education
PGDM - Marketing
Indira School Of Business Studies
Pune05.2018
BBA -
Sinhgad College Of Arts & Commerce
Pune05.2013
Visthapit Vidayalaya College
Bokaro Steel City05.2010
Skills
- Sales and business development
- Market analysis
- Team mentoring and coaching
- Deal closure
- Channel partner engagement
Hobbies
Cricket
Awards Recognition
- Contributed 115 cr out of 320 cr for the launch of Birla Punya in just 12 days
- Awarded the Best Emerging Award in the first launch, with 54 closing in Godrej Green Cove
- Awarded the Best Emerging Award in the first launch, with 54 closing in Godrej Green Cove
- Awarded as Best Newcomer of FY 20-21, with 120+ closings in back-to-back 2 launches of Godrej Green Cove and Godrej Green Vistas
- Awarded as Best Closing in Launch, with 58 closings in Godrej Hill Retreat
- Sold inventory around 95,000 sqft at Address One
- Sold inventory worth 40 crores in the first year with Anarock
Timeline
Deputy Manager
Aditya Birla Real Estate
04.2024 - Current
International Sales
Godrej Properties Limited
04.2023 - 04.2024
Senior Sales Executive
Godrej Properties Limited
04.2020 - 03.2023
Senior Sales Executive
Peninsula Land Ltd (An Ashok Piramal Group)
01.2019 - 04.2020
Sales Associate
Anarock Property Consultant
01.2018 - 01.2019
PGDM - Marketing
Indira School Of Business Studies
BBA -
Sinhgad College Of Arts & Commerce
Visthapit Vidayalaya College
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