Shashi Kumar Jha
Ghaziabad
Summary
To secure a challenging position in a growing and dynamic firm where I can effectively contribute my skills as management professional. Results-driven Deputy Sales Manager known for high productivity and efficient task completion. Skilled in strategic sales planning, customer relationship management, and team leadership to drive sales growth. Excel at communication, negotiation, and problem-solving to achieve targets and enhance team performance. Ready to leverage skills in a new challenging environment to contribute to business success.
Overview
14
14
years of professional experience
Work History
Deputy Sales Manager Modern & Ecommerce
Mother Dairy Fruits & Vegetables Pvt Ltd
11.2021 - Current
- Report deviations to the Terms of Trade Agreement implementation by location & within stipulated timelines for corrective action
- Generate appropriate reports from the data analysis for necessary actions & follow-up on Implementation gaps from the regional sales team
- Liaison with designated Key Account Category & Operations team on a day-to-day basis
- Ensure timely response to Key account customer requirements related to pricing, stock availability, billings & supply coordination in liaison with the Commercial & Logistics & team
- Pre & post sales tracking & analysis of promotions effectiveness new product launches with the Key account customer
- Work with the commercial team for billings, payment collections, credit notes processing & account reconciliation
- Documentation and prior approval of Terms of Trade with the assigned Key account Customer Maximizing market share through developing relationships with Key Retailers
- Targeting major retail multiples such as Big Bazaar, Hypercity Retail etc
- The sales process will involve regular contact and relationship development with Category Managers and Buyers as well as constant liaising with distributors/POP executive/ Brand to ensure samples are developed to the right space and delivered on time
- Maintaining a physical presence & Communicating standards to the modern trade team & merchandisers to reinforce the account strategy, in-store execution
- Monitor & analyze trends (Fresh and Dairy Market)
- Identify Gaps at customer level vis-a-vis Business Plans & suggest inputs
- Executing in store Branding
- Execution SSF / Merchandising team & outlining training needs
- Strategizing promotions
- Allocating budgets
- New Product launches Planning, execution & budgeting
- Evaluating effectiveness of Activities by measuring the difference between Forecast & the Outcome of Activity
- Monitor competitive activities & react with Speedy Action Plans
- Ensure product availability at all relevant outlets through the distributors sales
Area Sales Manager Modern Trade
Mawana Foods Pvt Ltd
12.2017 - 11.2021
- Developing a solid and trusting relationship between major Modern trade key clients and Ecom /QCom chains
- Resolving key client issues and complaints
- Developing a complete understanding of key account needs
- Anticipating key account changes and improvements
- Managing communications between key clients and internal teams
- Negotiating Tot’s with client and establishing timeline of performance
- Establishing and overseeing internal budgets with the company and external budgets with the client
- Working with logistics, marketing, trade / customer marketing, finance etc to ensure all client needs met
- Collaborating with category buyers to maximize profits by executing up-selling or cross-selling promotions
- Managing account recons along with the company finance team
- Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members & stakeholders
Area Sales Manager Modern Trade
Ravi Foods Pvt Ltd
11.2014 - 12.2017
- Company Overview: RAVI FOODS PRIVATE LIMITED is one of the leading Manufacturer, exporter & supplier of biscuits, cream biscuits, malt n milk biscuits, cream biscuits, toffees, candies, butter cookies from India
- Identify business opportunities in Modern trade, new channels and development of the same
- Deliver Volume, Value Business & Profitability against targets for the Account by location Coordination with the regional team
- Maintain networking & good relationship with Key accounts team at various levels, functions Category, Buying & Operations, and Commercial locations
- Identify & exploit business growth opportunities for the Key Account Customer for all locations by Conducting strategic tie-up consumer promotions activities
- Project & track new outlet plans of the Key Account Customer by location; develop support Structure to service monitor business operations
- Designing & ensuring compliance of Planograms Secondary Visibility & Off location gondolas
- RAVI FOODS PRIVATE LIMITED is one of the leading Manufacturer, exporter & supplier of biscuits, cream biscuits, malt n milk biscuits, cream biscuits, toffees, candies, butter cookies from India
Area Sales Manager Modern Trade
Gopal Corporation
07.2012 - 10.2014
- Company Overview: GCL is a diversified multi business conglomerate with a rich heritage of nurturing iconic brands in its seven decades of excellence; they have launched India’s first Multigrain Chips imported from Italy
- Implement & monitor on a regular basis the Terms of Trade Agreements with the designated key account customers, thru effective use of reporting tools & coordination with the management
- Creating Relationship Management with Distributor and Retailer
- Key responsibility for retaining the business & conversion of business
- Support and Guide them to generate Business
- Mapping the Business potential & focus on increasing the SOB for the region
- Having a close watch at the competitor’s activities
- Ensure the primary and secondary sales of Distributors
- Appoint distributor for assign territory
- Supervise a Team of sales representative
- Increased Effective Visibility of the Brands
- Penetrate new market through Promotion Activities
- Handling Horeca Account in Delhi Ncr (Taj, Oberai, Amici, AES)
- GCL is a diversified multi business conglomerate with a rich heritage of nurturing iconic brands in its seven decades of excellence; they have launched India’s first Multigrain Chips imported from Italy
Sales Team Leader
Grasim Industries Limited
03.2011 - 06.2012
- Company Overview: A flagship company of the Aditya Birla Group, ranks among India's largest private sector companies, with consolidated net revenue of Rs.202 billion and a consolidated net profit (before extraordinary items) of Rs.27.6 billion (FY2010)
- Development of new clients
- Managing primary and secondary sales
- Managing Modern Trade & General Trade (Channel Sales)
- Retaining Existing clients
- Product Promotions
- Managing the pop & pos
- Managing Team of Merchandisers & Dse
- Ensuring Supply Of Modern Trade & General Trade
- Maintaining Visibility Of Display
- Maintaining Mis Report
- Vender Code Updating
- Product Mapping
- Planning For Innovative Sales
- Handling Bharti Wall mart Retail
- A flagship company of the Aditya Birla Group, ranks among India's largest private sector companies, with consolidated net revenue of Rs.202 billion and a consolidated net profit (before extraordinary items) of Rs.27.6 billion (FY2010)
Education
B.Com (Hons) -
SKM University Dumka
12.2009
PGDM - Marketing, Finance
Vishweshwarya School Of Business Management
Skills
- Sales Presentations
- CRM proficiency
- Sales Coaching
- Technical aptitude
- Proposal Development
- Strategic account development
- Vendor Management
- KPI Tracking
- Sales Planning
- Pipeline Management
- Key account development
- Sales team training
- Order Management
- Territory sales management
- Account Management
- New Business Development
- Performance Management
- Market Research
- Sales Tracking
- Profitability Optimization
- Rapport and relationship building
- Sales operations
- Operations
- Sales process
- Analytical problem solver
- Excellent communication skills
- Sales strategy development
- Market and competitive analysis
- Continuous improvements
- Business development and planning
- Promotional sales events
- Sales expertise
- Goal Setting
- Sales process engineering
- Market research, forecasting, and analysis
Accomplishments
- Won the Golden tie in VSBM (Sep 2010)
- Became the star of the day in VSBM fresher party
Motto
There are no shortcuts to any place worth going.
Education
PGDM, Marketing, Finance, Vishweshwarya School Of Business Management, B.Com (Hons), SKM University Dumka, 2009, Sales Management, Grasim Industries CPD (Aditya Birla Group), 04/10/10, 06/10/10, Ghaziabad, Placing the products to distributors and customers point of view. Analyzing Consumer Behaviors of KARA in Ghaziabad Area
Languages
- English
- Hindi
- French (Beginners)
Extracurricular Activities
Active participants in case study and seminars Participated in business quiz in VSBM (Aug 2009) Participated in different games like Volleyball and football at college level
Hobbies and Interests
- Making Friends
- Travelling
Personal Traits
- Highly creative and innovative
- Good communication skills and good convincing power
- Professional approach towards solving problems
- Like doing tasks in a new and dynamic pattern
- Love socializing and meeting new people
Personal Information
- Father's Name: Mr. Anjani Jha
- Date of Birth: 08/23/86
- Nationality: Indian
Timeline
Deputy Sales Manager Modern & Ecommerce
Mother Dairy Fruits & Vegetables Pvt Ltd
11.2021 - Current
Area Sales Manager Modern Trade
Mawana Foods Pvt Ltd
12.2017 - 11.2021
Area Sales Manager Modern Trade
Ravi Foods Pvt Ltd
11.2014 - 12.2017
Area Sales Manager Modern Trade
Gopal Corporation
07.2012 - 10.2014
Sales Team Leader
Grasim Industries Limited
03.2011 - 06.2012
B.Com (Hons) -
SKM University Dumka
PGDM - Marketing, Finance
Vishweshwarya School Of Business Management
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