SHASHI RANJAN
Hooghly, Kolkata,West Bengal
Summary
An experienced COO and operational backbone of an agritech startup with a strong foundation in S&D seeking to leverage strategic leadership and frontline market experience to drive growth in a senior sales & marketing leadership role.
Overview
19
19
years of professional experience
2006
2006
years of post-secondary education
2
2
Certificates
2
2
Languages
Work History
Chief Operating Officer
Rutrust Agrigate India Pvt. Ltd.
07.2023 - Current
- Drive strategic execution of agritech initiatives with a field-focused, people-centric leadership approach.
- Incubate and scale rural-focused business models leveraging digital tools and data insights
- Build and strengthen distribution channels across agri-inputs, services, and market linkage verticals
- Manage P&L, cost structures, and operational efficiencies to ensure sustainable growth
- Lead large, diverse teams while fostering inclusivity, innovation, and performance culture
- Enable partnerships with agri-corporates, farmer producer organizations (FPOs), government bodies, NGOs in rural support space and Institutes of National importance
- Drive tech adoption in farm advisory, supply chain digitization, and rural fintech integration
- Expand reach through rural mobilization strategies and last-mile enablement
- Monitor KPIs across sales, service delivery, and impact metrics in agri value chains
- Ensure compliance with agri-sector regulations, data privacy, and financial reporting norms
Sr ASM, ROBN _KOL Metro
Abbott Nutrition Int.
12.2020 - 06.2023
- Managing 120 Cr INR (CAGR 14%) (15 M$) annual Business with a direct TT team of 8 TSEs + 6 ISRs + Demand Gen team Collaboration of 6 ABMs, 24 NSEs.
- Daily Ops Governance, Execution & Control
- Productivity: Territory & Team Span Performance, Control & Ach as per SOB of channels.
- Efficiency: Execute GTM in line with RE Strategy for field action, Measured in Brand ECO, BC, TLS, NPI/NPD, WOA & DOA, Sec & hence Primary Sales Ach.
- Profitability: DnE & BIB transition from BIJ.
- Brand wise & Category wise Business hygiene NODs, Forecast, stock Management & DnE control.
- Demand Generation teams Collaborations in formulation of Execution Sales Plan & Budget Monthly, Qrtly & Annually.
- S&D Execution as per Category & Brand Benchmarking.
- KOL WS & Key accounts management & Control.
- Budget allocation @ trade marketing interventions.
- Sales Automation & Inventory management & Finance.
- Performance, Merit & Development management of team.
AGM Sales, Role: Area Sales Manager
Vodafone idea Ltd
08.2015 - 12.2020
- Have been a part of biggest merger transition in Indian Industry, successfully navigated and witness changes.
- Execution of GTM strategy to meet Rev & Acquisition Target of Cluster in line with desired SOGA, SONA & Gross/Net Add ratio.
- S&D Execution as per the plan UAO/DAO, URO pegged against each BTS & Population, Budget/SAC Planning.
- Highest/Best Net Adds & CMS gain for FY 2015-16, 2016-17 & 2017-18, 2019-20.
ZM: M-pesa
Vodafone India Ltd.
01.2012 - 08.2015
- Won a seat in 8 National-Heroes 2013-14 PAN India and got the chance to appear and represent the Circle in TV show on ET NOW channel.
- Resolved problems, improved operations and provided exceptional service.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Managed time efficiently in order to complete all tasks within deadlines.
TSM: Prepaid Sales
AIRCEL
11.2008 - 12.2011
- Skilled at working independently and collaboratively in a team environment.
- Managed time efficiently in order to complete all tasks within deadlines.
- Strengthened communication skills through regular interactions with others.
- Learned and adapted quickly to new technology and software applications.
- Resolved problems, improved operations and provided exceptional service.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Sales Officer
GSK-CH India (p) ltd
08.2006 - 10.2008
- Cultivated strong relationships, establishing trust and loyalty among clients.
- Boosted sales performance by identifying and targeting high-potential leads.
- Trained junior sales staff, mentoring them on best practices and strategies for success.
- Collaborated with marketing team to develop promotional materials to boost product visibility.
Education
MBA - Marketing
FMS-BHU
BSC - physics
A N COLLEGE
Skills
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Certification
Digital Transformation, BCG
Accomplishments
- In 2 years, Development of 1 FLM from FF, 2 SDM from FF & best in region INC earning and Appraisal Achieving team.
- Highest in the Region 2021 & 2022 successively Distribution growth by increasing channel footprints 26%, Avg Count of Dealer growth in key brands by Appx 22% and hence the Business Value Growth: 29% & 9% respectively in 21 & 22. (CAGR 17%)
Timeline
Chief Operating Officer
Rutrust Agrigate India Pvt. Ltd.
07.2023 - Current
Sr ASM, ROBN _KOL Metro
Abbott Nutrition Int.
12.2020 - 06.2023
AGM Sales, Role: Area Sales Manager
Vodafone idea Ltd
08.2015 - 12.2020
ZM: M-pesa
Vodafone India Ltd.
01.2012 - 08.2015
TSM: Prepaid Sales
AIRCEL
11.2008 - 12.2011
Sales Officer
GSK-CH India (p) ltd
08.2006 - 10.2008
BSC - physics
A N COLLEGE
MBA - Marketing
FMS-BHU
Languages
Hindi
English
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