Shashi Ranjan Singh
Noida
Summary
Experienced B2B sales leader with over 13 years of expertise in BNPL, Supply Chain Financing (SCF), FMCG Distribution, and Digital Payments.Proven track record in building robust supply chain relationships, driving seamless credit workflows, and developing financial ecosystems. Committed to driving sales growth, exceeding targets, and delivering tailored trade financing solutions to enhance customer satisfaction and operational efficiency.
Overview
13
13
years of professional experience
Work History
Area Sales Manager-Afterpay
Loantap Credit Products Pvt Ltd
Gurgaon
10.2024 - Current
- Driving Afterpay, LoanTap's SCF and BNPL product, across North India for FMCG and Pharma sectors.
- Building the business from scratch by onboarding distributors, super stockists, and anchor brands
- Managing a team of 5 Field Officers to onboard retailers and cross-sell business loans for working capital needs
- Leading end-to-end buyer onboarding, credit approvals, transactions, and collections.
- Partnering with anchor companies to embed financing in supply chain workflows and grow adoption
- Ensuring portfolio health through risk management and operational efficiency
- Collaborating with Credit, Finance, and Operations teams to ensure seamless stakeholder experiences and operational efficiency
Regional Sales Manager
EcoSoul
Noida
11.2023 - 10.2024
- Expanded the distribution network across North, West & South India from scratch (currently 40 distributors), ensuring optimal market coverage and product availability
- Leading a 20-member team of ASMs and Sales Representatives, responsible for General Trade, Modern Trade, and QSR sales across metro cities and tier 1 cities.
- Spearheaded successful product launches of eco-friendly kitchenware and dinnerware, including Bagasse Plates, Palm Leaves, and Birchwood Cutlery, across metro and Tier 1 cities
- Built and maintained strong relationships with distributors and key premium stores, negotiating contracts and securing favorable terms
- Monitored distributor performance, providing support and resources to enhance their sales efforts and achieve mutual growth
- Implemented customer feedback mechanisms to continuously improve product offerings and service quality
Sales Manager
ePayLater
Noida
07.2022 - 10.2023
- Company Overview: Leading fintech specializing in B2B BNPL, partnering with top FMCG brands, to provide end-to-end digital workflows to amplify trade financing
- Joined ePayLater as a Sales Manager, responsible for business development and cultivating B2B BNPL within the dynamic FMCG supply chain stakeholders
- Developed the BNPL and Digital Financing solutions from scratch within the dynamic FMCG supply chain stakeholders
- Led end-to-end responsibilities for merchant onboarding, buyer onboarding, transactions, payments, and collections, ensuring seamless execution and maintaining financial efficiency
- Onboarded a large base of distributors (200) as buyers to facilitate transactions with merchants streamlining the B2B purchase process
- Established strong relationships with distributors, understanding their needs and offering tailored BNPL solutions
- Coordinating seamlessly with internal departments such as Operations, Credit, and Finance to streamline processes and ensure smooth execution
- Attaining the acquisition of new business relationships and nurturing existing credit portfolio connections to stimulate working capital and trade finance
- Leading fintech specializing in B2B BNPL, partnering with top FMCG brands, to provide end-to-end digital workflows to amplify trade financing
AGM
JustDial
South Delhi
06.2016 - 06.2022
- Undertook the role of AGM in the B2B sales segment at JustDial, driving overall sales performance and strategic partnerships in South Delhi & Noida
- Led a 10-member team in driving B2B sales and business development
- Personally managed large accounts, including hospitals, schools, and institutions, securing long-term partnerships and ensuring customer satisfaction
- Generate new business opportunities and deals with existing channels, clientele along with the creation of revenue for analysis of branch profitability
- Effectively recruited, assessed, and trained employees for improved skills and competencies
Manager- Sales
JustDial
South Delhi
06.2014 - 05.2016
Sr.Exe-Sales
JustDial
South Delhi
07.2011 - 05.2014
Education
MBA - Sales & Marketing
United Institute of Management
Gr.Noida01.2011
Bachelor of Arts -
Lucknow University
Lucknow01.2009
Intermediate -
RHC College
Lucknow01.2006
Matriculation -
UAIC
Lucknow01.2004
Skills
- Communication
- Fast Learner
- Ability to Work Under Pressure
- Liaising
- Adaptability
- Effective Time Management
- Customer Service
- Customer Relationship Management
- Sales
- Customer Satisfaction
- Reliability
- Revenue Growth
- Operations
- Business Development
- Marketing Operations
- Management
Languages
- Hindi
- English
Personal Information
- Date of Birth: 01/07/89
- Nationality: Indian
Timeline
Area Sales Manager-Afterpay
Loantap Credit Products Pvt Ltd
10.2024 - Current
Regional Sales Manager
EcoSoul
11.2023 - 10.2024
Sales Manager
ePayLater
07.2022 - 10.2023
AGM
JustDial
06.2016 - 06.2022
Manager- Sales
JustDial
06.2014 - 05.2016
Sr.Exe-Sales
JustDial
07.2011 - 05.2014
MBA - Sales & Marketing
United Institute of Management
Bachelor of Arts -
Lucknow University
Intermediate -
RHC College
Matriculation -
UAIC
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