Shashi Singh

• Led and coached a team of 6 analysts, delivering data-driven decision-making solutions for Marketing & Ecommerce across 42 countries.
• Provided timely updates to management and shared best practices with stakeholders.
• Guided teams in identifying focus areas for testing, ensuring correct setup, interpreting results, and effectively communicating findings to leadership and finance.
• Utilized exploratory and predictive analytics to enhance business performance and optimize digital marketing channels.
• Managed team development, proactively addressing issues and fostering growth.
• Analyzed workflows, improved processes, and managed daily performance reporting operations

Projects

• Future Potential Customer Model: Created deciles for current and future potential using external data, revenue headroom, margin headroom, and yearly and quarterly momentum.
• GDPR/One-Trust Adjustment: Utilized predictive models to adjust tracking losses and demonstrated marketing performance to secure budgets.
• Customer Lifetime Value (CLV): Calculated CLV to inform long-term business strategies.
• Churn Prediction Model: Predicted customers likely to churn within 6 months.
• Customer Segmentation: Employed clustering techniques for detailed customer segmentation.
• Product Feature Analysis: Identified key website features driving conversions.
• Innovative Testing: Developed and tested new marketing strategies, including Private Label lookalikes and seasonal PPC campaigns.

• Collaborated with Global Sales & Ecommerce teams to uncover analytics opportunities and create actionable value propositions.
• Led a team of 4 analysts to produce data-driven business insights and reports.
• Worked with multiple teams to diagnose key issues through data analysis, recommend solutions, and monitor performance proactively.

Projects

• SLOB Product Prediction: Forecasted products likely to enter the decline stage within 6 months.
• APAC High AOV Customer Analysis: Identified and retargeted high Average Order Value (AOV) customers in APAC, who contribute 60% of the region's business.
• Power BI Dashboards: Created actionable reports, including Average Lead Time, SLOB, and PO On-Time Delivery dashboards.
• Delivery Charge Analysis: Assessed the impact of new delivery charges in Australia and the UK, providing insights and recommendations based on revenue changes.
• A/B Testing with Adobe Target: Conducted A/B tests to optimize user experiences and website performance.
• Audience Behavior Analysis: Analyzed user behavior to drive desired actions on the website and improve retargeting efforts.
• Customer Segmentation: Implemented LRFM-based segmentation to categorize customers effectively.

• Working closely with business managers and stakeholders across Europe in understanding business issues and recommend solutions to ensure business questions are properly answered through data.
• · Transform large, complex, disparate, and often raw (normalized) data sets into quantifiable relationships, trends, and actionable insights.

• Analyzed user behavior to drive desired actions on the website/store and improve retargeting strategies.
• Assessed the effectiveness of campaigns and promotions, offering recommendations for optimization.