SHASHIDHAR K

• Spearheading the company’s overall growth strategy, with focus on revenue expansion, market development, and high-impact strategic partnerships.
• Leading cross-functional teams to achieve organizational alignment and operational excellence, delivering measurable outcomes.
• Managing an inventory of 850 units valued at ₹900 Cr, spread across 8 projects, ensuring strong performance, optimized sales velocity, and scalable growth across multiple developments.
• Overseeing recruitment & managing a team of 35+ professionals across 11 active projects.
• Overseeing complete Sales, Marketing, and CRM operations, ensuring alignment across teams and delivering superior customer experience.
• Driving future-ready initiatives that unlock new opportunities, empower teams, and sustain long-term business success

• Led Sales, Marketing, CRM, Collections, HR, and all critical business functions, delivering consistent growth and profitability
• Drove the successful delivery of over 1,000 units across various projects, including the turnaround of non-performing assets
• Responsible for identifying and securing new business opportunities, ensuring a steady pipeline of projects
• Oversaw the recruitment and management of manpower, building and leading a high-performing team of 35+ professionals across 11 active projects
• Directed all sales and marketing strategies, executing campaigns that consistently exceeded revenue and collection targets
• Delivered a 5X per head productivity rate month-on-month, optimizing team efficiency and maintaining high output levels.

• Led the Sales, Marketing, and CRM functions across multiple real estate projects
• Successfully sourced new business opportunities during the challenging COVID-19 period, ensuring project profitability
• Managed a portfolio of 4 major projects in Bengaluru East, driving sales growth and operational efficiency
• Streamlined the client agreement and collections process, significantly improving customer experience and reducing delays
• Ensured the smooth execution of marketing campaigns, leading to increased brand visibility and lead generation.

• Formulated competitive sales strategies and developed processes to sell RMTI (Ready to move in) inventory
• Created an effective sales organisation; identified changes in market demand and modifying strategies for expansion of market share- Recorded 136% achievement of assigned sales target
• Responsible for developing and implementing marketing plans for residential projects of the company
• This includes developing the product, pricing, branding and launch strategies, digital, social, above the line and below the line strategy, media planning and buying, corporate branding, event planning, PR & communication, consumer insights, analytics, marketing campaigns, alliances, market research and people development.

• Achieved sales targets for on-going projects; forecasted sales, revenue & profitability numbers for the upcoming projects
• Led efforts right from lead generation till hand-over of possession of villas
• Designed and implemented systems, processes and procedures to facilitate smooth functioning of sales operations and enhance operational efficacy
• Formulated marketing calendar for the year with plans related to events, marketing initiatives, branding and promotional activities
• Supported overall online marketing activities including content change on website, SEO, SEM, display ads & social media
• Finalised creative campaign for events and tracked the campaign performance.

• Heading overall responsibility for sales and marketing of retail, office spaces residential projects for a ticket size of INR 60 lakh to 1 Crore
• Developing & implementing competitive plans for generating sales and expanding market share; bringing out USP of all Real Estate products to achieve higher sales realisation value
• Driving business volumes through analysis of latest trends and velocities; conducting analysis of sales trends & identifying sales techniques that target the right market with the right tools
• Tracking competition & real estate market movement; evolving sales strategies in-line with the current market scenarios
• Devising & implementing policies that foster earnings growth and enhance customer satisfaction
• Ensuring smooth execution of sales promotional strategies such as campaigns for market development
• Facilitating delivery of targeted top line as per projects’ business plan by consistently achieving the sales targets
• Supervising launch of major projects and led various verticals towards achieving desired targets.

• Formulated competitive sales strategies and developed processes to create an effective sales organisation; identified changes in market demand and modifying strategies for expansion of market share
• Designed and percolated marketing strategies for promoting company’s growth.
• Registered a record of sale of over 4000+ units
• Front-led bumper sales of Provident Sunworth with sales of over 900 unit within a short period of 90 days

Achieved sales of 800+ units, driving the success of landmark projects including Classic Paradise (Begur), Classic Pleasant Ville (JP Nagar 8th Phase), and Classic Elm Wood (Jigani). Built excellent customer relationships and leveraged positive market trends to maximize absorption. Consistently surpassed sales targets with record closures and steadily elevated selling prices, setting a benchmark for sustained growth and premium market positioning.

Career Foundation
Began my real estate journey with GPR, where I laid the groundwork to become a successful sales professional. Contributed to the sales of GPR Royale (Electronic City Phase 2) and GPR Grande (Chandapur).

• Consistently ranked as the top performer week after week, month after month, and for two consecutive years.
• Achieved strong sales with zero advertising support, relying only on door-to-door campaigning, personal networking, and referrals.
• Mastered lead generation and site visit conversions purely through ground-level efforts.
• Built the confidence to speak to anyone, anywhere, and developed lasting customer relationships that translated into closures.