SHASHIKANT CHALWADI
MANAGER MERCHANDISING
Mumbai
Summary
Versatile team member offering over 13 years of experience handling Merchandising smoothly and efficiently. Adapts well to changing processes, programs and team requirements. Eager to contribute to growing company.
Overview
13
13
years of professional experience
4
4
Languages
Work History
Asst. Manager Buying & Merchandising (Apparel & Accessories)
Raymond Apparel Ltd.
06.2019 - 12.2020
- Analyzing past sales figures/trends to anticipate future needs
- New stock placement & regular replenishment, action basis sales & space
- Monitor stock movement from warehouse to store; IBT, promotions and off-range activity for EOSS/regular promos
- Regular store visit and calling to store/franchisee to understand and ensure that the product offering is competitive
- Monitor new store opening schedule, following up with concerned teams for smooth execution of merchandise to open stores as per plan
- Regular check on store wise racking capacity V/s actual stock
- Planning movement of non-moving stocks from fresh stores to discounted store/WH
- Prepare & review budget & buy plan for the season
- Merchandise selection through seasonal trade shows.
Senior Merchandiser (Planner)
Tata Trent Ltd (Westside)
07.2014 - 05.2019
- Prepare OTB (Open to Buy) and plans phasing of orders
- Ensure continuous availability of core lines and replenishment merchandise of the category
- Review orders placed/ cancelled/changes that affect OTB- performance monitor review
- Stock allocation & action basis sales & space
- Reviewing performance indicators, sales & discount levels
- Handle and executes EOSS, coordinate with other categories to achieve organizational sell thru
- Monitor stock movement; consider markdowns, inter-branch transfers, promotions and off-range activity
- Maintain delivery dates of shipment of goods to CC/DC
- Store visit to ensure that the product offering is competitive and to understand if any gaps
- Managing and training junior staff members.
Merchandiser (Distribution Men's wear)
Fiora Service Ltd (Westside)
- Allocation of merchandise and its replenishment
- Effective analysis of data for inventory management across the stores
- Responsible for arrival of merchandise at various stores on time and in sufficient quantities
- Regular ICT from non-selling stores to top selling stores which help us to improve sale
- Constant interaction with the buying team so as to accurately forecast trends, plan stock levels and monitor performance of the same to ensure maximum profitability
- Compile and analyze sales and merchandise reports
- Optimize and control inventory across all Westside store
- Regular core stock monitoring
- Preparing allocation report, stock availability report, & stock transfer orders
- Co-ordinate with warehouse & stores to ensure availability of stock
- Store visit (Pune region) on weekly basis to monitor fashion lines & core merchandise on floor
- Promoted & given opportunity to become part of planning team in Mumbai Head Office.
Manager Merchandising
Wacoal India Pvt. Ltd.
1 2021 - Current
- In the current organization from Asst
- Manager promoted to Deputy manager in 2022 & Manager in 2024
- Monitoring all key matrices such as target achievement, LFL growths, sell thru etc
- Analyze historic and current performance for planning purpose and optimization of sales
- Regular analysis of various reports to identify best-worst seller by ROS and sell through positions
- Allocation and replenishments planned as per store grading and ranking
- Monitor on time inward of merchandise at store level; for any discrepancy report to Operation Manager
- Manage best sellers, slow movers, IBT, stock cover for optimizing stock efficiency
- Devise consumer promotion and manage the execution to drive desired output
- Manage seasonal discounting and liquidation of EOSS stocks as per brand strategy
- Setting store wise budgets daily/weekly/monthly
- Monitor new store opening schedule, following up with concerned teams for smooth execution of merchandise to open stores as per plan
- Coordinate with the warehouse team on smooth inwards, outwards & timely delivery of stocks at stores
- Managing and training junior staff members.
Operations Executive (Training)
Loylty Rewardz Management Pvt. Ltd.
08.2013 - 07.2014
- Responsible to handle Pune region stores
- Conduct regular training session of banking loyalty program for different tie-up retail stores in the city and assist the retail stores in redeeming banks loyalty points
- Managing & building good relationship with store personnel and customers
- To resolve staff and customer queries on regular basis
- Regular store visits and follow up with stores to achieve set targets on daily basis
- Monitor store and individual staff performance, motivate and achieve the set targets
- Conducting regular marketing and promotional activities of loyalty program in banks, ATMs, retail outlets
- Prepare daily and monthly performance report and share with line manager.
Officer Cash & Store Admin (Clinique)
Shoppers Stop Ltd
09.2011 - 07.2013
- Follow Up with the Banks regarding Chargeback amounts
- Follow up with the Banks for Credit Card Payments & other Correspondence
- Maintaining all petty cash voucher in excel sheet
- Control over advances (Constantly monitor advances given to suppliers and staff)
- Control on Daily cash Inflow & Out flow
- Train to the Front End Cashiers
- Handling the Team of 4 Front End Cashiers
- Handling the security and Housekeeping (Admin Work)
- Receiving and stock in warding in the system for the store on daily basis
- Analysis of stock issue across all categories in the store
- Inventory Control Management, Trend analysis and Shrinkage Control
- Stock IBT (Inter Branch Transfer) to different stores, stock RTV (Return to Vendor), Pullback for old and unsold piece to DC (Distribution Centre), Vendor wise RTV process on regular basis
- Building merchandiser relations and resolving stock issues and complaints.
Team Leader
Shoppers Stop Ltd
- Organizing activities in order to motivate maintain the team spirit of customer care associates
- Setting and monitoring the Key Result Areas for the associates in the store
- Responsible for CSI (Customer Satisfaction Index) ESI (Employee Satisfaction Index)
- Setting and achieving customer service satisfaction for the store
- Setting and achieving the targets for the loyalty program of the organization
- Inventory control management, trend analysis and shrinkage control
- Handling Customer exchange merchandise properly on top priority
- Issuing Credit notes for Exchanged merchandise which customer can used
- Measurement of Mystery of Mystery Shoppers Customers
- Competition Analysis and feedback of Customers related issue like service, ambience, cleanliness, merchandise and report to Unit Head
- Building customer relations and resolving customer issues and complaints
- Raising Goods Acknowledgement Note for defective merchandise if any and resolving within 15 days without fail
- Adherence to Standard Operating Procedures
- Promoted as an Officer Cash and Admin.
Cashier
Shoppers Stop Ltd
- Making transactions of customers as per Standard operating process which includes Greeting, eye contact, asking for Loyalty Programmed Card, Scanning the merchandise, announcing the bill amount and closing the transaction
- Enrolling for First Citizens (Loyalty Programmed of Shoppers Stop) highlighting all the features and benefits to increase our cash memo billing, conversion, Basket size and footfalls
- Encouraging customers to have a good shopping experience
- Announcing Customers all the discounts, schemes, mark downs verbally for add on selling
- Training new associates in terms of service standards
- Promoted as Team Leader.
Customer Care Associate (Fashion Assistant)
Shoppers Stop Ltd
Education
Post-Graduation, PGDBM- Marketing & Finance -
MATS School of Business
Post-Graduation, MBA- General - undefined
Pondicherry University
Graduation, B.Com- Commerce - undefined
Gogte College of Commerce
Skills
Past sales trends analysis to predict upcoming trends
Merchandise Strategy and Planning
Inventory Management
Allocation and Distribution
Strong follow-up & Coordination
Punctual, Self-discipline & Team player
Retail SAP/BW software
Effective Communication
Vendor Relations
Accomplishments
- Awarded as Best Cashier in the store level according to five parameters punctuality, enrolling highest loyalty members, service standard maintenance to customers, good speed for billing and mystery shopping reports.
- Awarded with the Best Team and Rolling Trophy in the store.
- Awarded for above customer Expectation service, highest enroller (several times).
- Always got appreciated for best customer service.
Personal Information
- Date of Birth: 02/10/86
- Nationality: Indian
- Marital Status: Married
Extracurricular Activities
Won first prize at the National level Youth Festival by presenting the 'Documentary on Physically Challenged' (Social entrepreneurship) and also won General Championship for the same. Won first prize in the 'INTER ZONAL YOUTH FESTIVAL 2007' organized by Karnataka University Dharwad. Participated in the 'INTER UNIVRSITY SOUTH ZONE YOUTH FEST 2008' at (Tirupati) Andhra Pradesh organized by Association of Indian Universities, New Delhi. Also attended the two-day workshop on 'CORPORATE NECESSITY' conducted in Goa.
Projects
Worked with Reliance Retail Ltd (RELIANCE TRENDS). The study was included important factors which attracts youth to the stores and also to study the factors that prevents them from the same. This study has included the students of various colleges and working class of Belgaum city.
Timeline
Asst. Manager Buying & Merchandising (Apparel & Accessories)
Raymond Apparel Ltd.
06.2019 - 12.2020
Senior Merchandiser (Planner)
Tata Trent Ltd (Westside)
07.2014 - 05.2019
Operations Executive (Training)
Loylty Rewardz Management Pvt. Ltd.
08.2013 - 07.2014
Officer Cash & Store Admin (Clinique)
Shoppers Stop Ltd
09.2011 - 07.2013
Merchandiser (Distribution Men's wear)
Fiora Service Ltd (Westside)
Manager Merchandising
Wacoal India Pvt. Ltd.
1 2021 - Current
Team Leader
Shoppers Stop Ltd
Cashier
Shoppers Stop Ltd
Customer Care Associate (Fashion Assistant)
Shoppers Stop Ltd
Post-Graduation, PGDBM- Marketing & Finance -
MATS School of Business
Post-Graduation, MBA- General - undefined
Pondicherry University
Graduation, B.Com- Commerce - undefined
Gogte College of Commerce