Summary
Overview
Work History
Education
Skills
Timeline
Generic
Shashikant Lawania

Shashikant Lawania

Key Account Manager
Dwarka

Summary

SALES & MARKETING PROFESSIONAL Highly business oriented and performance driven professional with career record spanning over 15+ years in the medical devices & healthcare industry in various positions. An established track record of accomplishments while working for multinational companies in Sales, Marketing, Key Account Management, and business development. An efficient sales professional offering 15+ years of well- honed experience in business development, sales & marketing, channel partner management, team management, market research, relationship management with excellent understanding of business dynamics and updated market knowledge combined with creative strategies. Worked extensively in the Delhi & NCR. Strong knowledge of strategy building for new product inclusion, product positioning and brand management by developing and leveraging strong relationships with key decision makers. An active team member and motivator, fostering an atmosphere that encourages highly talented professionals to balance high level skill with maximum productivity with exceptional planning, execution, negotiation and interpersonal skills. Excellent Relationship Management skills, articulate, combine strong business acumen with the ability to conceive profitable and efficient solutions utilizing technology. Industrious, thrives on a challenge while working effectively with all levels of management and the people. Strong background in devising innovative strategies to achieve better market penetration and generate a reasonable market share. Garnered sound technical and product knowledge across the glorious career path.

Overview

18
18
years of professional experience

Work History

Key Account Manager

Avanos India
02.2022 - Current
  • Presently associated with Avanos Medical as Key Account Manager of North Region based at Delhi
  • Highly successful in driving large scale revenue and profit gains as well as improving on organizational productivity and performance
  • Consistently remained on the cutting-edge, driven new business through developing & maintaining key accounts and established partner relationships
  • Achievement
  • Top performer for chronic care business in EPMEA , Done Breakthrough in bigger Govt
  • Key account and corporate chains and done the RC’s and generated bigger orders on GEM from central govt
  • Hospitals, ESIC group, AIIMS, Delhi govt
  • SGPGI, KGMU, RML and Army group of hospitals, Medanta Group, Apollo hospital, Amrita hospital and Manipal hospitals group
  • Awarded with “Club one President award” “The peak performer award” “Turbo nator award” “The Activist “and “Mega Award” 3 times in 2022.
  • Improved account management by predicting potential competitive threats and outlining proactive solutions.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Analyzed key competitors to respond to competitive threats.
  • Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
  • Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
  • Conducted economic and demographic research and analysis to produce critical reports.
  • Supported sales and reporting for large and medium-sized accounts.
  • Developed and delivered presentations to key customers to position products and services.
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.

Key Account Manager

Reddy’s Labs. Ltd
09.2013 - 09.2015
  • Responsible for managing Institutional Business
  • Product positioning and pricing strategies
  • Brand management through regional campaigns
  • Deciding on pricing strategies for better product positioning
  • Management of therapy awareness activities across Delhi NCR
  • Marketing budget management for ensuring the best ROI
  • Ensuring and maintaining relation with top KOLs in east for the business
  • Competition Analysis through market intelligence
  • Designing strategies for quotation of products in tender business
  • Achievement: Inclusion of 5 new products in Safdarjung Tender
  • New breakthrough in SPG and did R.C of 127 products
  • Addition of new product Cresp, Hydroheal, Ebernet in the formulary of ESI and started local purchase in all ESI Hospital
  • Generate two unique RE in M.H Agra, and entered our PAC products Pamorilien, Morease, Econorm Cap, Viboliv and Hydroheal
  • And I did the RC in St
  • Steaphans Hospital and entered 46 products in annual RC
  • I did 25 PAC products inclusion in Sir Ganga Ram Hospital
  • New Breakthrough in M.H Mathura and entered our unique product Cresp 40mg
  • I did the new product inclusion and increased the good sales volume of Deflux.

India Sr. Area Sales Manager

BD
09.2015 - 02.2015
  • BDI is a market leader in the development and manufacturing of Entire biopsy range- providing the well-known brands to the scientific communities; R&D Systems, Biopsy system, Peripheral, Harnia and pic lines & catheters
  • Managed a portfolio of 25+ Key accounts worth 3.5 cr
  • In sales
  • And given growth in my territory more than 100%
  • Top performer continuous 6 year in Biopsy Business
  • To keep in touch with my customers and continue to build a relationship, I travel routinely to key accounts - my main objectives to visiting are: to strengthen the relationship, an opportunity to get referrals, an opportunity to grow the account by cross-selling, introduce new products, convert business from competitors, and an opportunity to hear from researchers firsthand about new technologies and how we can improve products and services
  • Regularly doing MDA, s FLP, Scientific activities and training to Drs
  • Nurses and paramedic staff
  • To manage and organize my territory - I plan and execute a Territory Business Plan- that includes a strategy to turn around accounts that are declining and a plan to leverage what is working across to other accounts
  • Exceeding Territory sales goal by 100 growth% YTD
  • I work well with our distributor, leveraging their position in the field, we have converted competitor's business that has the potential to increase the account
  • Coordinated with our Product Manager, and our distributor to host a technical seminars to better position our Biopsy range to Key Customers
  • Achievement
  • Top salesperson of Biopsy in year 2017, Braveheart runner up for 2018, 2019, 2021
  • Done more than 100% continuous 6 years
  • Having rich experience of Govt
  • Corporate business
  • Successfully delivered Mentor- Mentee role as assigned by organization
  • Introduced GEM business & Successfully generated orders
  • Inclusion of entire range of our products in Delhi Govt
  • Won the tender- Delhi state cancer & ILBS Inclusion of entire range products in Central Govt
  • Hospitals, like RML, Safdarjung, Lady Harding & Kalavati and won tender
  • Sold capital equipment’s “Encore “first year of joining - Medanta & Rajiv Gandhi
  • Pan India topper in newly launched product “Mission”, “PleurX” and Marquee
  • Generated new RC of ESI group
  • Turn around the business of Maximum key accounts like, Medanta, RGCI, Action cancer, Max Group, Army group, Delhi govt & ESI hospital and AIIMS Rishikesh.

Territory Business Manager

Ranbaxy Labs. Ltd
01.2010 - 01.2013
  • Administering critical care products such as Sudopen, Tevran etc
  • Establishing corporate goals, short/ long term budgets and developing business plans for the achievement of goals
  • Actively involved in business planning & analysis to assess revenue potential in business opportunities
  • Planning and conceptualizing various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing the competitor’s strategies and proceeding
  • Actively coordinating and organizing meetings with distributors & chemists of the concerned territory for business growth
  • Responsible for assuring continuous Rx flow from Intensivist & Gastro and physicians of assigned territory
  • Possess credentials of working in institutions like Sir Ganga Ram Hospital, BLK & Safdarjang etc
  • Developing strategies to enhance customer relations through formal and informal channels, building cordial relationship through regular interactions & apprising them with institute’s value propositions
  • Organizing hypertension meetings, CMEs, RTMs etc
  • Successfully completing targets both monthly & annually within strict time frames
  • Achievement:
  • I was selected as a mentor to few new joiners, where I was responsible for giving training on products and field etiquettes
  • I was awarded 3 times by the achiever’s award
  • I did highest sale of Sudopen and Tevran Regular Three years in pan india
  • I have got highest increment regular three years
  • I have got certificate of “EXCELLENC”
  • Awarded as a best performer in training.

Sr. Health Assurance Manager

ICICI Prudential
01.2008 - 01.2010
  • Dealt with med claim policies
  • Meeting Drs
  • Chemists and make them as a business Partner
  • Ensuring continuous leads flow from doctors and chemists
  • Implementing company marketing strategies within allocated time frame
  • Meeting targets both monthly & annually
  • Done activities like arranging ECG camps, RTMs , CMEs Diabetic health camps.
  • Preparing territory development action plan by market research
  • Achievement:
  • I have got two promotions in regular two years
  • I did highest corporate sale from IBM in a month.

Sandoz Ltd. PSR
01.2006 - 01.2008
  • Handled customer centric operations & ensuring customer satisfaction by providing prompt sales support and ensuring availability of products across the territory
  • Sales Promotion: Ensuring maximum brand visibility and capturing optimum market shares
  • Managing the gamut of activities including market survey, demand, distribution, order booking, etc
  • Initiating new sales promotion schemes and successfully executing the same for product promotion and business growth
  • Established healthy business relations with clients & external associates for securing repeat business & long term customer loyalty and worked towards solving their queries and complaints efficiently
  • Developed and implemented strategies for enlarging the core market base of the company
  • Achievement:
  • Received the “Best Performer “award in the All-India Training Induction Program
  • Highest sale of new launched product Stimucart
  • Awarded with gold Medal and Gold plated parried cardian pan for good break through new accounts like Lady Harding and Jassa Ram Hospital, Ganga Ram hospital.

Education

M.Sc. - Biotech

Jiwaji university

BSc - Biology

M.S.J College Bharatpur

D.pharmacy - Pharmacy

D Pharmacy Amrit Kaur Institute Jhajhar
Jhajhar

Master Of Business Administration - Sales And Marketing Education

Sikkim Manipal University
Delhi
04.2001 -

Skills

Key account management

undefined

Timeline

Key Account Manager

Avanos India
02.2022 - Current

India Sr. Area Sales Manager

BD
09.2015 - 02.2015

Key Account Manager

Reddy’s Labs. Ltd
09.2013 - 09.2015

Territory Business Manager

Ranbaxy Labs. Ltd
01.2010 - 01.2013

Sr. Health Assurance Manager

ICICI Prudential
01.2008 - 01.2010

Sandoz Ltd. PSR
01.2006 - 01.2008

Master Of Business Administration - Sales And Marketing Education

Sikkim Manipal University
04.2001 -

M.Sc. - Biotech

Jiwaji university

BSc - Biology

M.S.J College Bharatpur

D.pharmacy - Pharmacy

D Pharmacy Amrit Kaur Institute Jhajhar
Shashikant LawaniaKey Account Manager