Shashikanth Bharadwaj
Bangalore
Summary
A result oriented sales professional with over Eighteen years of experience in spearheading business operations, sales & marketing, business development and key account management. A keen strategist with expertise in managing entire operations with key focus on top line & bottom line profitability. Proactively conducting opportunity analysis by keeping abreast of market trends/ competitor moves to achieve market-share metrics. An out-of-the-box thinker with a flair for designing innovative strategies for accelerated growth of the organization.
Overview
18
18
years of professional experience
Work History
Sr Sales Manager
Monika Alcobev Ltd
Karnataka
04.2021 - Current
- Driving sales and distribution of entire portfolio of Monika Alcobev across Karnataka all channels with a team size of 12 People including DR and downline
- Also monitoring and working very closely with operations team to ensure smooth process in depot transaction, logistics, depot coordination, and other works related with KSBCL and State Exercise Dept
- Working very closely with Major key outlets to maximize the share by designing and offering attractive account level scheme slabs
- Expanded Luxury and Niche brands portfolio to New Suitable accounts
- Handholding and training Team to upgrade skills to suit organization’s requirements
- Ensuring budgeted number are met at brand level and channel wise
- Making sure New Launches are executed as per plan in terms of Volumes and Distribution
- Active participation in all Marketing activities to build relationships with trade and also to increase brand awareness.
Sr Sales Manager
Gusto Imports Pvt Ltd
Karnataka
06.2017 - 02.2020
- Handling all channels of Metro and Top Towns of KAR
- Having a team 2 Executives to drive biz in retail chain
- Played key role in getting the portfolio listed in all major Chains and On Premises accounts also
- Ensured there is a smooth coordination between Company and Depot operations team for a smoother business process
- Achieved Monthly and Quarterly targets as per Annual plans.
Area Manager
Aspri Spirits
Karnataka
11.2006 - 06.2017
- Was a great journey begin as the second employee in South and started as Executive and grown upto Area Manager - Karnataka
- Handling Modern Trade, Retail sales & Institutional sales also
- Handled and started many Major accounts like three & five star hotels, standalone restaurants, modern trade and Group retail outlets
- Handled Metro, Top Towns and Upcountry Markets
- Executing timely events and promotions designed on and around the brands
- Ensuring display’s to all the brands of our portfolio in all business avenues
- Supervising the teams to achieve the sales targets
- Ensuring regular reviews for sales targets
- Identifying new business opportunities by tie ups for brands in Institutions and Modern trades
- Restructuring of Luxury and expensive Wines and Spirits brands of imported segment and Cost Control Target for the company as well as the market and channel wise system for the company in all the vertical system
- Sales volume achieved by 90% and maintained the healthy market shares and also handling 2 Major Companies and 14 sales executives
- Successfully executed the major events like Wine Dinners, Wine training session for the hoteliers, Sky Vodka Nights, Hoteliers night, Jägermeister promotions, Patron Tequila Promotions etc
- Sales target achievement on quarterly basis.
Sales Executive
Anupama Distributors
Bangalore
- Handling Institutional Sales and retail sales for the distribution and Whole sales and also payment collection
- Periodic reviewing of the executives on the sales targets
- Ensuring regular reviews for sales targets
- Identifying new business opportunities by tie ups for brands in Institutions and Modern trades.
Education
Skills
- Sales Operations
- State Wide Infrastructure Development
- Business Development
- Team Management
- Sales & Marketing
- Key Account Management
- Strategy Design
- Distribution
- Logistics
- Luxury Brands
- Niche Brands
- Training
- Budgeting
- New Launches
- Business Value Growth
- Penetration
- Recruitment
- Sales Target Achievement
- Retail Chain Management
- Cost Control
- Sales Volume Achievement
- Market Share Maintenance
Personnel Info
Date of Birth: 03/05/1984
Languages
- Kannada
- English
- Hindi
Timeline
Sr Sales Manager
Monika Alcobev Ltd
04.2021 - Current
Sr Sales Manager
Gusto Imports Pvt Ltd
06.2017 - 02.2020
Area Manager
Aspri Spirits
11.2006 - 06.2017
Sales Executive
Anupama Distributors
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