Shashi Ranjan Kumar
Product Manager
Gurgaon,HR
Summary
I want to establish myself as a skilled professional and wish to employ all my skills to achieve professional success and satisfaction; in the process never stop learning and experimenting. Product Portfolio management Marketing collateral, brochure &others Training of Sales resources Digital Product Campaign Retail Marketing and Channel Marketing Business Analysis & strategydevelopment Vendor and Agency Management Budget and ROIAnalysis Can interact effectively at all social levels and across diverse cultures. Maintaining a positive and professional demeanour at all times. Sound understanding of marketing segmentation Strong project management skills Resourceful and results-oriented Exceptional interpersonal and communication skills
Overview
11
11
years of professional experience
Work History
Manager
Max Healthcare Ltd
08.2017 - Current
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Directed planning, budgeting, vendor selection and quality assurance efforts.
- Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Spearheaded collaborative efforts to bring products to market.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Championed customer experience through expert analyzation and communication.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Supported marketing teams, creating, deploying and optimizing campaigns .
Assistant Marketing Manager
Apollo Cradle- A unit Apollo Super Specialty Hospital
01.2017 - 08.2017
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Assistant Marketing Manager
Metropolis Healthcare Ltd
04.2014 - 01.2017
- Region: North and East Zone
- Roduct Management & Marketing Communication
- Ccountable as product owner for the product vision and delivery cycle
- Own the end-to-end product lifecycle
- Conducting CME for new and existing product, participating in medical seminar and conference to specific products
- Ompetitive intelligence, customer needs, product scope, release planning, Go-to-Market efforts, launch and market success
- Collaborate with internal and external stakeholders, product teams and cross functional teams in development
- Eveloping of Marketing collaterals and brochures and other promotional materials
- Reating test portfolio promotional & Inputs & scientific material for in clinic & online promotions
- Lanning & complete execution of CMEs/conferences with Sales team-coordinating both internally & externally
- Ebinars -coordination & execution for portfolio growth
- Ield Working with Sales Team-hand holding & analyzing growth trends, missing links in Dr conversions , new tests introductions based on market needs
- Trategizing new ways to target doctors for Rx support
- Onitoring & preparing of Budget Sheets for MM and MIS sheets as required from time to time
- Trict Adherence to the Branding guidelines and the SOPs for Marketing Promotions
- Work Experience
- Igital Marketing & Campaign Management
- Evelop and manage digital marketing campaigns with the help of media agency
- Commerce site product listing and update
- Verall responsibility of running various marketing campaigns – Corporate EDM, e-mail blasts sent to the customers
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is atthe forefront of industry developments, particularly developments in mobilemarketing
- Anage Pre events and post events online calendar updating
- Ustomer Relationship Management
- Evelop rapport with existing clients and prospecting to identifying business opportunities
- Nhance customer satisfaction by ensuring prompt resolution of issue and renderingqualitative service delivery
- Valuate team performance and render productivity enhancement training and feedback
- Marketing Operation
- Oordination with concerned departments for POs, Bills processing and payment monitoring for Events,
- Amps, Branding etc
- Coordinate with various vendor and agency for smooth marketing activity for procurement of marketing materials
- Usiness Analysis and MIS
- Estructure Business Strategies based on collated market intelligence on competition and other market trends
- Et Up /Align marketing plan on newly acquired Centers/Franchises to meet businessobjectives
- Onduct market activities through Sales Force and Various media agency
- Tilize direct consumer business model for maintain consistent growth Rate
- Repare various MIS Like: Annual Marketing budget , Sales Budget, Campaign Analysis,Marketing Activity
- OI Analysis, Across North & East Centre Wise Business Analysis, Product wise Sales Analysis
- Repare and present Revenue report , CXO MIS to Senior Management or Stakeholders for proper planning and draftingStrategy
Marketing Representative
Solutions Digitas Off roll ITC Ltd
04.2011 - 04.2014
- Launch New Product of ITC Food Product Yippee, Sunfeast Biscuit
- OP management and execution in Mall, Super Market and Retail Shop
- TL Activation: Mall Activation, Road Show, Community centre andSchools
- Onduct primary and secondary research for competitor and Sales Analysis
- Romotional event management throughout Delhi-NCR
- Etail channel Promotion and well alignment with company policy andscheme
- Istributor alignment and Inventory Stock Management
- Printing and dispatching of Promotional Materials like Poster, Collaterals, Brochure etc
- Endor and agency Management of Hoardings, Newspaper Ad, Radio Ad and othersuggested Activity
- Mplementation of company schemes in the market and regular monitoring
- Major Achievements
- Ducational Credentials
- Ersonal Skills
- Dditional Skills
- Arket research activities like: Developing the approach by maintain good relationship and follow ups with clients, collecting the data, reporting and presentations ,performing data analysisetc
- MoM 25% growth for Out of hospital pathology business for Max@home
- Uccessfully listed product in Amazon, Paytm and Nearbuy and other e-commercesite
- Retail Growth of more than 50 % FY 2014-15, 2015-16 surpassing set target and Expectation during tenure
- Etropolis
- Xpansion of Franchisee center and company owned Centre, set up 125 across Delhi/NCR, UP and Punjab
- Ew Brand Roll out in entire North Region within fixed timelines
- Ew Pricing roll out entire North Region for entire business segment
Education
Post Graduate Diploma - Business Management, Marketing
VishwaVishwani Institute of System and Management
Bachelor of Arts - undefined
Vinoabhave University
Skills
Digital campaign Management
undefinedTimeline
Manager
Max Healthcare Ltd
08.2017 - Current
Assistant Marketing Manager
Apollo Cradle- A unit Apollo Super Specialty Hospital
01.2017 - 08.2017
Assistant Marketing Manager
Metropolis Healthcare Ltd
04.2014 - 01.2017
Marketing Representative
Solutions Digitas Off roll ITC Ltd
04.2011 - 04.2014
Post Graduate Diploma - Business Management, Marketing
VishwaVishwani Institute of System and Management
Bachelor of Arts - undefined
Vinoabhave University
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