Summary
Overview
Work History
Education
Skills
Projects
Affiliations
Timeline
Generic
Shashwat Suneja

Shashwat Suneja

Gurgaon

Summary

Goal-driven sales management professional bringing several-year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement.

More than 12 years of sales experience in industrial automation, machine learning, machine vision technology, e-commerce logistics, and industrial automation. Skilled and practically capable of dealing with varied automation sales and system procedures. Understanding artificial intelligence, robotics, deep learning, quality inspection, and assembly of products during production.

  • Handling a team size of 14.
  • Channel Management.
  • 100 cr + Business Management
  • North and East India.

Overview

12
12
years of professional experience

Work History

Area Sales Manager (Business Head)

Cognex Corporation
Grogram
04.2022 - Current
  • Managing overall business for North and East India.
  • Leading a team of 14 members, responsible for team appraisals and performance evaluations.
  • Distribution of sales targets among members and territories.
  • Responsible for the sales of the machine vision sensors, artificial intelligence, and industrial barcode scanners.
  • Verifying and delivering solution presentations for effective production and quality inspection of final products.
  • Elaborating on the technical aspects of industrial protocols and the integration of machine vision systems with existing machinery and software.
  • Distribution of leads to the sales partner according to the industry segment and automation solution required.
  • Selection of channel partners through the existing customer database, approach, and potential map.
  • Ensuring end-customer project delivery, system integration, and maintaining a high-level relationship.
  • Responsible for sales in new acquisitions and account developments in the territory.
  • Developing new strategies and a customer acquisition model.
  • Assisting in understanding and forecasting the cost to the company during the sales cycle.
  • Post-sales audit and follow-up with the client to ensure customer satisfaction, and to handle any preliminary queries.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Organized meetings between senior management team members to discuss strategic plans.
  • Maintained relationships with key clients to drive repeat business and loyalty.
  • Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
  • Analyzed sales data to determine areas of improvement for the organization.
  • Led, coached and developed employees to achieve sales goals.
  • Managed sales pipeline and forecasted monthly, quarterly, and annual sales targets.

Senior Manager

SATO Argox India Private Limited
Gurgaon
01.2021 - 03.2022
  • SATO Argox India is a pioneer and leading global provider of integrated Automatic Identification and Data Collection (AIDC) solutions that leverage barcode and RFID technologies to provide real-time visibility into organizations’ assets, people, and transactions.
  • Responsible for overall category business, project management, including software, hardware, and designing of projects.
  • Solution architecture, along with the expertise of the company's product line,
  • Product sales and development in different segments of the industry.
  • Logistics product development and e-commerce solution architecture.
  • Managing OEM solution business for industrial automation in the automobile, pharmaceuticals, food & FMCG, and logistics segments.
  • Managing the team for overall business development and achieving sales targets.
  • Aligning the presales and marketing teams to upcoming business strategies.
  • Managing business with other OEM partners.
  • Developing, designing, and delivering solution presentations for effective production and quality inspection of final products.
  • Demonstrating and presenting business solutions, including vision cameras, machine sensors, and barcode scanners at the customer's place or premises.
  • Elaborating on the technical aspects of industrial protocols and the integration of line automation in factories.
  • Converting leads into sales projects generated by marketing and other resources.
  • Ensuring end-customer project delivery, system integration, and maintaining relationships.
  • Achieving sales targets and developing new goals for the company through the team.
  • Robotic applications, line automation, solutions, and architecture.
  • Team building and development for business enhancement.

Sales Engineer

Cognex Corporation
Gurgaon
04.2016 - 12.2020
  • It is a unit of Cognex Corporation, established in 1982, which is an American manufacturer of machine vision systems, barcode scanners, software, and sensors used in industrial automation to inspect and identify parts, detect defects, damages, verify product assembly, and guide assembly robots.
  • Collaborated with sales team to identify customer needs and tailor solutions.
  • Developed technical presentations to support product demonstrations for clients.
  • Generated leads through cold calling prospective clients as well as networking activities.
  • Created sales proposals for new and existing clients based on their individual needs.
  • Negotiated contracts with vendors in order to secure favorable terms for supplies and materials.
  • Developed and executed channel strategies to enhance market penetration.
  • Analyzed market trends and competitor activities to identify growth opportunities.
  • Collaborated with cross-functional teams to launch new products effectively.
  • Monitored industry trends to adapt marketing strategies accordingly.

Key Account Manager

Bar Code India
04.2014 - 03.2016
  • Channel sales partner of Seagull Scientific, ZEBRA Technologies, and Cognex Corporation (USA).
  • BCIL has been the market leader in providing solutions in enterprise mobility, warehouse management systems, barcoding, RFID, and EWLAN for supply chain and asset management in the retail, manufacturing, and logistics market verticals.
  • BCIL deals in barcode automation, which is basically used in every industry for tracking and traceability of products from manufacturing to assembly, and until the customer reaches.
  • Handling sales in key accounts of the company, developing sales by generating leads, and converting them into sales projects.
  • Responsible for industrial and factory automation solution sales in the automotive vertical.
  • Handling automation projects for barcode traceability and vision inspection systems for key accounts of the company.
  • Responsible for selling warehouse management systems, including software and hardware integration with industrial protocols.
  • Selling auto components, product quality inspection stations, and vision systems.
  • Acquiring new accounts within and outside the territory (North India).
  • Majorly handled automation projects for COGNEX/ZEBRA Technologies' product line regarding vision inspection of automotive components and barcode implementation.
  • Online bidding for automotive projects in quality inspection and product traceability.
  • Responsible for generating leads by cold calling and coordinating with the inside sales team.
  • Formulates bids, quotes, and presentations in coordination with management.
  • Maintaining records and documents on customer relationship management software.
  • Maintaining different kinds of sales reports and forwarding them to higher management on a periodic basis.
  • Assisting in understanding or forecasting the cost to the company during the sales cycle.
  • Post-sales interaction or follow-up with the client to ensure customer satisfaction, and to handle any preliminary queries.
  • Keeping a close watch on the changing buying patterns of customers, the products offered by competitors, and advising the sales management team to review the existing products, policies, or prices.

Senior Sales Executive

S.D. ENTERPRISES
Gurgaon
07.2013 - 03.2014
  • S.D. Enterprises is a 20-year-old company specializing in supplying world-class packaging solutions, ranging from packaging material, consumables, cutting tools, packaging machines, and industrial stretch films and foams.
  • An authorized dealer of Raj Petro Specialties Private Limited Group, supplying industrial lubricants, grease, industrial gases, and fuel.
  • Providing rust-preventive solutions, cutting oil, and chemicals.
  • S.D. Enterprises offers packaging solutions regarding different kinds of industrial packaging consumables and lubricants, ranging from automobile parts, ancillaries, and metal industries.
  • Assisted customers with product selection and inquiries.
  • Monitored inventory levels and restocked shelves as needed.
  • Worked with fellow sales team members to achieve group targets.

Education

Master of Business Administration - Sales and Marketing

Maharshi Dayanand University
Gurugram, Haryana
01.2013

Professional Diploma - International Hospitality And Business Management

London School of Business Management
London, United Kingdom
01.2010

Bachelors - International Hospitality and Business Management

Kurukshetra University
Delhi, Haryana
01.2010

Swami Uma Bharti Public School
01.2006

Central Board of Secondary Education
Rewari

Skills

  • Computer knowledge
  • Salesforce
  • Power Business Intelligence (Power BI)
  • Microsoft Office (MS Word, MS Excel, PowerPoint)
  • CRM – Microsoft Dynamics, Salesforce
  • Dataman ID tool demonstrator
  • Process control metrics 11v01
  • Cognex Insight Explorer and demonstration 563
  • VPRO Artificial Intelligence

Projects

  • Engine PDI inspection, Maruti Suzuki 2022-2024
  • PCB inspection machine and robotic guidance, DENSO 2021-22
  • Liquor traceability BIRA 2021, Maruti Suzuki line traceability, and product inspection 2019-2020
  • Amazon barcode scanning and traceability for warehouse management in logistics 2020
  • Honda cars product traceability and barcode verification 2016-2020 Optical Character Reading with Artificial Intelligence in Maruti Suzuki 2019-2020.
  • Honda scooters, engine traceability, and line automation with Mitsubishi 2019-2020, vision inspection, and barcode integration with robot guidance for engine catalyst (exhaust system)
  • RFID asset tracking system for wooden, metal, electronic, and ceramic assets: Shiv Nadar University, HCL Foundation, 2015
  • Profile matching vision inspection system and barcode verification for BMW engine housing component:
  • RICO Auto Industries, India, 2015 Vendor supply software application by barcode implementation on a pan-India basis
  • Hero MotoCorp Limited, 2014-15
  • Vendor supplies software applications by barcode implementation on a pan-India basis
  • Harley Davidson Motors India, 2015.
  • Vision inspection system of Cognex for absence/presence checking of patterns in engine housing, RASA India
  • Inspection system for the presence or absence of the logo of the product for export model: Munjal Auto Components, India, 2015
  • Direct printed barcode scanning and HMI integration: Maruti Suzuki India Limited, 2015

Affiliations

  • Highest sales in 2024 Moritex lens category
  • Key contributor award in 2023
  • Initiated the Hero MotoCorp Limited spare parts traceability project on a PAN India basis
  • Received the Excellence Award for achieving 150% of the target given in 2014-2015 at Bar Code India Limited

Timeline

Area Sales Manager (Business Head)

Cognex Corporation
04.2022 - Current

Senior Manager

SATO Argox India Private Limited
01.2021 - 03.2022

Sales Engineer

Cognex Corporation
04.2016 - 12.2020

Key Account Manager

Bar Code India
04.2014 - 03.2016

Senior Sales Executive

S.D. ENTERPRISES
07.2013 - 03.2014

Master of Business Administration - Sales and Marketing

Maharshi Dayanand University

Professional Diploma - International Hospitality And Business Management

London School of Business Management

Bachelors - International Hospitality and Business Management

Kurukshetra University

Swami Uma Bharti Public School

Central Board of Secondary Education

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Shashwat Suneja