SHASHWAT TIWARI
Ahmedabad
Summary
An organized and solution-oriented Professional with skills in Sales, Marketing & Strategy. Able to lead business with keen inclination towards Marketing, Brand Management & Strategy. Effective communicator with ability to anticipate Client needs and drive business accordingly.
Overview
8
8
years of professional experience
Work History
Category Manager (Premium Bakery Fat Products)
Adani Wilmar Ltd.
Ahmedabad
07.2022 - Current
- Handling pan-India business of Premium Bakery Fats products in GT & Institutional segment
- Handling sales of Lauric Product (Refined Palm Kernel Olien & Refined Palm Kernel Stearin, Hydrogenated Palm Kernel Oil)
- Handling 50 Big & Small Institutions for 4500 MT sales a month in Specialty Fats portfolio
- Responsible for buying commodities and pricing strategy for the SKU's
- Handling multiple brands across B2B segments namely - Wilshort, Besschoc, Wilkrim, Fryola
- Responsible for top line advancement and delivery of business worth approx
- 500 Crores annually across Institutions & Distribution
- Co-ordination with supply chain & regional sales team for effective deliveries as per schedules of Institutions ensuring effective fill rates
- Drove the repositioning of Wilshort range (Premium Bakery Fat) in GT segment
Area Sales Manager
Adani Wilmar Ltd.
Lucknow
07.2021 - 07.2022
- Lead a category of Premium Fats across North-2 (Uttarakhand, UP, Bihar)
- Handled Key Accounts pertaining to Premium Fats category in the zone
- Responsible for Marketing Activities, Promotion and Branding Schemes in the Zone
- Steered the business of Varanasi and Allahabad Region (all categories) with total volume - 7000 MT per annum
- Added responsibility of driving the business in Western U.P
- And Uttarakhand (all categories) with total volume-10,000 MT per annum
- Steered the demand planning as per Contracts and market needs in North-2 zone
Shree Nathji Auberge Pvt. Ltd.
Delhi
07.2017 - 04.2019
- Part of Corporate Sales and Marketing Department of a Hotel Property in Ramnagar, Uttarakhand and posted in Delhi
- Drove the negotiations and sales with B2B and B2C clients for MICE (Meetings, Incentives, Conference and Events)
- Approached several Corporate Clients and Travel agents and did business with them
Junior Executive
Orix Auto Infrastructure Services Ltd.
Gurugram
11.2016 - 06.2017
- Part of Business Transport Solutions Department as Junior Executive, posted in Gurugram
- Steered co-ordination and handled day-to-day operational challenges with field team for the fleet of 500+ vans provided to Samsung across India and based at Client site
- Worked with Indian and Korean teams of Samsung for more efficiency of Client service and key business insights from Customer response and data analysis
Education
Master's in Business Administration - Marketing
KJ Somaiya Institute of Management Studies And Research
Mumbai01.2021
Bachelor of Technology - Mechanical Engineering
Galgotia's University
Greater Noida01.2016
Skills
- Relationship Management
- Negotiations
- Sales Team Supervision
- Business Gap Analysis
- Excellent Communication Skills
- Solution oriented approach
- Microsoft Office
Accomplishments
- Attended a Student Exchange Program, at University of Applied Sciences, School Of Management, Steyr, Upper Austria, Austria. 02/01/20, 06/30/20
- Participated in a Live Project for a Mumbai based Food Start-Up - Yos Theory, and lead Offline marketing and sales of its Products., 08/01/19, 10/31/19
- Part of following committees during MBA: Pathfinders, The Entrepreneurship Committee.
- Part of following committees during MBA: SIMSR Talkies, The Movie Club.
Timeline
Category Manager (Premium Bakery Fat Products)
Adani Wilmar Ltd.
07.2022 - Current
Area Sales Manager
Adani Wilmar Ltd.
07.2021 - 07.2022
Shree Nathji Auberge Pvt. Ltd.
07.2017 - 04.2019
Junior Executive
Orix Auto Infrastructure Services Ltd.
11.2016 - 06.2017
Master's in Business Administration - Marketing
KJ Somaiya Institute of Management Studies And Research
Bachelor of Technology - Mechanical Engineering
Galgotia's University
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