SHASWAT SUMAN
New Delhi
Summary
Dynamic marketing leader with a proven track record at Futurex Trade Fair & Events, driving 30% YoY lead growth through innovative campaign strategies. Expert in performance branding and team leadership, I excel in optimizing conversion rates and leveraging data analytics to enhance campaign effectiveness and brand visibility.
Overview
7
7
years of professional experience
Work History
Head – Performance Marketing & Growth
Futurex Trade Fair & Events Pvt. Ltd.
04.2022 - Current
- Managed ₹20L+ paid media budgets, achieving 3x+ ROAS consistently
- Delivered 30% YoY lead growth and 25%+ engagement uplift via full-funnel campaigns
- Built and leveraged 85K+ segmented B2B database for targeted outreach, enhancing campaign precision and effectiveness
- Executed integrated campaigns across Google Ads, Meta, SEO, Email & WhatsApp
- Led 12-member cross-functional team, improving campaign ROI by 30%
- Scaled brand visibility by 40% across exhibition portfolios, increasing market presence and attracting diverse audiences
- Led marketing for 55+ B2B exhibitions annually across India and international markets, driving brand awareness and engagement
Founder – FDMA (Digital Marketing Agency)
FDMA
08.2021 - Current
- Built and scaled agency to 50+ clients across B2B & D2C sectors
- Developed performance marketing, SEO, and automation strategies to drive client growth
- Drove 30% average lead growth and 20% improvement in client retention
- Oversaw team, P&L management, and execution of end-to-end campaigns
Digital Marketing Manager → Specialist
Futurex Trade Fair & Events Pvt. Ltd.
05.2019 - 03.2022
- Delivered 15–25% YoY growth in leads and registrations
- Executed integrated campaigns across Google Ads, Meta, LinkedIn, and SEO to enhance online presence
- Optimized landing pages and conversion funnels for improved performance
- Established in-house digital marketing function, achieving 20% cost reduction
Education
MBA - Digital Entrepreneurship
Amity University
Online01-2024
BA (Hons) -
Patliputra University
Patna01-2022
Skills
- Team Leadership
- Performance Branding
- Campaign Strategy
- Lead Generation
- Funnel Optimization
- Conversion Rate Optimization
- Paid Media
- SEO
- SEM
- Analytics
- Marketing Automation
- Email Campaigns
- Social Media Advertising
- Mobile Marketing
- Growth Marketing
- CRM
- Team Leadership
Key Impact
- Generated 50,000+ qualified leads through performance marketing & automation
- Managed ₹20L+ ad spend with consistent 3x+ ROAS
- Delivered 25–40% YoY growth in leads, engagement & visibility
- Built and scaled 64,000+ B2B contact database for targeted campaigns
- Led 10–12 member team across marketing, SEO, and operations
- Scaled agency to 50+ clients across India & international markets
Websites
Core Expertise
- Performance Marketing
- Paid Media (Google Ads, Meta Ads, LinkedIn Ads)
- Lead Generation
- Funnel Optimization
- Conversion Rate Optimization (CRO)
- SEO & SEM
- Campaign Strategy
- Marketing Automation
- CRM & Analytics
- Email, WhatsApp & SMS Campaigns
- B2B Marketing
- Brand Strategy
- Team Leadership
Timeline
Head – Performance Marketing & Growth
Futurex Trade Fair & Events Pvt. Ltd.
04.2022 - Current
Founder – FDMA (Digital Marketing Agency)
FDMA
08.2021 - Current
Digital Marketing Manager → Specialist
Futurex Trade Fair & Events Pvt. Ltd.
05.2019 - 03.2022
MBA - Digital Entrepreneurship
Amity University
BA (Hons) -
Patliputra University