Shatakshi Mohan
Summary
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness.
Overview
7
7
years of professional experience
46
46
years of post-secondary education
Work History
Digital Marketing Manager
Transformative Learning Solutions
05.2019 - 12.2020
- Handled a $0.5 Mn/Month paid marketing budget. Driving GMV and ROI growth using marketing, CRM, conversion, optimization and effective messaging to drive high CTR and ROAS
- Scaled Pinterest, Instagram revenue by 2X IN Q3
- Built strong retargeting funnel to increase repeat visits and conversions
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Set up an entire new platform- Snapchat and drove sales achieving an ROAS of 0.98, CPC of $0.17 through creative optimiztion
Business Development Manager
Rivigo
09.2018 - 05.2019
- O Leading a team of relationship managers to understand logistics needs of key clients and offering customized solutions across various product lines o Accountable for P&L management to ensure sustainable growth of assigned portfolios
- O Manage key relationships and create new ones (CXO level) through consultative selling approach Build customized solutions to create end-to-end value o Overseeing operations as well as finance including negotiating contracts and agreements to ensure sustainable growth
- Reached out to potential customers via telephone, email and in-person inquiries.
Key Accounts Manager
Trident Group
Ludhiana
07.2016 - 06.2018
- International Markets o Key Accounts Management: Manage top key accounts for new, repeat sales in Bath Category in Canada and
- O Monitoring Competition: Gathering competitor and market intelligence to devise market specific pricing strategy
- Key Achievements o Converted USD 3 million worth new business with Hudson Bay Company, by end-to- end customer product portfolio analysis, opportunity identification and right proposal pitching
- O Converted a new customer- Costco Wholesale Corporation (USD 0.5 Million) in FY 17-18 which is the largest warehouse club in the US and is one of the most important customers in our portfolio with whom the business is expected to grow to $5 Million by FY 2019-20
- O Converted a new customer- La Maison Simons (USD 0.2 Million) in FY 17-18, with whom the business is expected to grow to USD 1.5 Million by FY 2018-19
- O Achieved 100% of revenue targets in 2017-Q2 (by spearheading launch of 4 new collections with Hudson's
- Nominated for fast track growth under “Potential Future Leaders”
Marketing and Branding Intern
Renault
08.2015 - 12.2015
- O Undertaking in-depth research to understand the market dynamics, policy environment and other factors impacting the Light Commercial Vehicle segment in India o Detailed competitive landscaping and evaluating strategies to counter competition in India
Executive
Alchemist Reconstruction Company
New Delhi
07.2013 - 07.2014
- Executive o Researched on future market potential, net present value and the viability of asset reconstruction companies in India
- Key Achievement o Received an award from the employer for delivering Quality Performance in Acquisitions and Market
Enterprise Marketing Manager
Harappa
New Delhi
01.2021 - Current
- Set up ad account, end to end conversion tracking, events and paid performance marketing across enterprise and institution vertical
- Scaled the vertical from 0 to 300 Market Qualified Leads per month and 0 revenue to 3cr/Month in 4 months
- Managed a budget of $1.5Mn/month across varios social media channels- Linkedin, Facebook and Instagram
- Identify trends, insights and optimize spends based on them
- Brainstorm new and creative and growth strategies
- Awarded Highest contribution to revenue generation in Quarter 4, 2022
Education
Master’s - Business Administration
Management Development Institute (M.D.I
Bachelor of Economics - undefined
Lady Shri Ram College, University of Delhi
Higher Secondary - undefined
Delhi Public School
Skills
Marketing strategy
undefinedTimeline
Enterprise Marketing Manager
Harappa
01.2021 - Current
Digital Marketing Manager
Transformative Learning Solutions
05.2019 - 12.2020
Business Development Manager
Rivigo
09.2018 - 05.2019
Key Accounts Manager
Trident Group
07.2016 - 06.2018
Marketing and Branding Intern
Renault
08.2015 - 12.2015
Executive
Alchemist Reconstruction Company
07.2013 - 07.2014
Master’s - Business Administration
Management Development Institute (M.D.I
Bachelor of Economics - undefined
Lady Shri Ram College, University of Delhi
Higher Secondary - undefined
Delhi Public School
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