Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Shauvik Sharan

Shauvik Sharan

Los Angeles

Summary

A creative strategist with over 6 years of experience in social media, paid campaigns, and content marketing. Proficient in developing full-funnel campaigns, SEO, analytics, and video production to grow audiences, and drive engagement. Hands-on in content creation, including conceptualizing, filming, editing, and curating shareable content that builds strong online communities. Known for blending expertise in music, film, and digital media to craft campaigns that are both strategically effective, and creatively compelling.

Overview

5
5
years of professional experience

Work History

Marketing & Social Media lead

Musician Institute
Los Angeles
06.2024 - Current
  • Develop and execute social and digital storytelling that highlights the dynamic work of students, faculty, and alumni.
  • Manage day-to-day content curation across all MI social media channels, including Facebook, Instagram/IGTV, YouTube, Twitter, LinkedIn, TikTok, and emerging platforms.
  • Collaborate with internal departments to gather insights and generate fresh content ideas that drive engagement and awareness.
  • Engage with students, alumni, faculty, and staff to surface news, achievements, and stories for digital promotion.
  • Provide social media coverage for events and public programs, ensuring consistent visibility and reach.
  • Create, execute, and analyze social polls, surveys, and contests to boost engagement and drive top-of-funnel leads for admissions.
  • Increase followers and engagement across MI’s social media accounts, contributing to website traffic growth when applicable.
  • Monitor social media analytics to better understand and engage with internal and external communities.
  • Deliver accurate reporting on performance metrics and KPIs across weekly, monthly, quarterly, and annual intervals.

Community Manager

Strawberry Matcha
Los Angeles
06.2024 - Current
  • Planning and executing events that bring members together around shared interests and activities.
  • Creating compelling content across social platforms to grow the platform, increase brand awareness, and attract new users.
  • Managing communications to keep the community informed, active, and connected.
  • Moderating discussions and ensuring a safe, welcoming environment for all participants.
  • Collaborating with team members to expand the chapter, grow membership, and strengthen the city-wide community network.

Social Media and Marketing Director

Artronika
Los Angeles
03.2024 - Current
  • Directed brand storytelling and digital strategy to amplify South Asian arts, culture, and music for diverse global audiences.
  • Led social media presence across Instagram, TikTok, YouTube, and Facebook, growing community engagement through culturally resonant campaigns.
  • Collaborated with artists, curators, and educators to highlight events, performances, and initiatives through compelling multimedia content.
  • Designed and executed paid ad campaigns, driving awareness and attendance for Artronika’s programs and workshops.
  • Oversaw grant applications and marketing deliverables, aligning proposals with organizational growth goals.
  • Built partnerships with cultural organizations and media outlets to expand reach and visibility within the arts and nonprofit sectors.
  • Created content calendars and cross-platform campaigns, ensuring consistent messaging aligned with Artronika’s mission and vision.
  • Monitored analytics and KPIs to optimize content performance and refine marketing strategy.
  • Provided live social coverage for festivals, workshops, and performances, strengthening community connection and brand authenticity.
  • Directed a small creative team of designers, videographers, and social media coordinators to deliver high-quality campaigns.
  • Increased brand visibility and audience growth, helping position Artronika as a leading voice in South Asian arts and cultural storytelling.

Social Media Manager and Content Creator

Flyght Club
03.2022 - Current
  • Developed and executed social media campaigns to grow brand awareness, engagement, and website traffic.
  • Designed and produced content strategies for Instagram, TikTok, Facebook, Twitter, LinkedIn, and YouTube.
  • Directed all creative content creation and optimization across social media channels.
  • Led collaboration with designers and videographers to produce high-quality visuals and videos.
  • Planned and managed budget allocations based on performance analytics and trending strategies.
  • Promoted content across social platforms to maximize reach and engagement with target audiences.
  • Oversaw website design to ensure cohesive branding, user experience, and alignment with social campaigns.

Social Media and Digital Marketing Strategy Lead

Regalix
03.2022 - 11.2022
  • Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
  • Ideated and produced content across multiple platforms, including Instagram, TikTok, YouTube, Facebook, Twitter, Reddit, and Google+.
  • Provided creative direction and optimization strategies for social media channels to ensure maximum reach and engagement.
  • Collaborated with designers and videographers to create visually compelling graphics and videos aligned with brand objectives.
  • Planned and managed budget allocations by analyzing past campaign performance and current industry trends.
  • Promoted content strategically across specific social media networks to effectively reach target audiences.
  • Led and managed a team of over 9 people, coordinating efforts to deliver cohesive and impactful social media campaigns.

Social Media Marketing Associate

Regalix
01.2021 - 04.2021
  • Managed small-scale projects, including requirement analysis, timeline coordination, quality control, and client feedback integration.
  • Conducted market research, gathered data, and analyzed findings to provide actionable recommendations.
  • Collaborated with team members to develop and implement comprehensive social media strategies.
  • Participated in team meetings and brainstorming sessions to generate fresh ideas for campaigns.
  • Monitored and tracked social media content performance, reporting results to key stakeholders.
  • Utilized analytics tools such as Google Analytics and Hootsuite Insights to evaluate and optimize campaigns.

Education

BBA -

International American University
Los Angeles
01.2024

Associate of Science - Business Management & Marketing

IAU
Los Angeles
01.2021

Associate of Arts - Film Production

Los Angeles Film School
Los Angeles
01.2018

Audio Engineering & Guitar Performance Certification -

Musicians Institute
Los Angeles
01.2017

IB Diploma -

Symbiosis International School
Pune
01.2016

Songwriting Program -

Berklee College of Music
Boston
01.2015

Skills

  • Social media strategy and content planning
  • Platform management (Instagram, TikTok, Facebook, YouTube, Pinterest)
  • Organic growth initiatives
  • Paid media campaigns
  • Content ideation and optimization
  • Analytics and reporting
  • SEO and performance tracking
  • Data-driven campaign strategies
  • Social media tools (Sprout Social, Hootsuite)
  • Email marketing platforms (Klaviyo, Mailchimp)
  • Collaboration tools (Slack, Teams, SharePoint)
  • Google Workspace proficiency
  • WordPress management
  • Microsoft Office Suite expertise
  • Adobe Photoshop skills
  • Video production and editing (Final Cut Pro X, CapCut)
  • Audio production software (Pro Tools, Ableton, Logic Pro X)
  • Team leadership and communication skills
  • Presentation delivery for clients and large audiences

Languages

English
Advanced (C1)
C1

Timeline

Marketing & Social Media lead

Musician Institute
06.2024 - Current

Community Manager

Strawberry Matcha
06.2024 - Current

Social Media and Marketing Director

Artronika
03.2024 - Current

Social Media Manager and Content Creator

Flyght Club
03.2022 - Current

Social Media and Digital Marketing Strategy Lead

Regalix
03.2022 - 11.2022

Social Media Marketing Associate

Regalix
01.2021 - 04.2021

BBA -

International American University

Associate of Science - Business Management & Marketing

IAU

Associate of Arts - Film Production

Los Angeles Film School

Audio Engineering & Guitar Performance Certification -

Musicians Institute

IB Diploma -

Symbiosis International School

Songwriting Program -

Berklee College of Music

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Shauvik Sharan