Shayari Malhotra

Results-driven AI Specialist with 8 years of expertise in artificial intelligence and natural language processing (NLP).

• Spearheaded content strategy for Samsung’s AI products, including the Galaxy AI and large language model (LLM) development for innovative products.
• Skilled to lead cross-functional teams, drive multilingual content strategies, and integrate AI solutions across IoT ecosystems.
• Aligned content for the robotics division, to enhance human-robot interactions.
• Directed end-to-end conversational AI content, leading to the launch of Samsung’s voice assistant, Bixby, and its integration into IoT devices.
• Managed content deployment and testing across diverse devices such as smartphones, speakers, earpods, and digital appliances.
• Led a team of linguists to ensure seamless delivery of NLP projects, including POS tagging, semantics, and morphology analysis.
• Strategized and developed creative data-driven content for push notifications to increase user interaction and retention through personalized and impactful communication.
• Optimized content placement with the UX team for AI-driven applications, enhancing customer engagement.

Played a key role in creating and managing policies for AI ethics, focused on developing frameworks that ensure the responsible use of artificial intelligence. Expertise includes identifying and mitigating risks related to bias, privacy, transparency, and accountability in AI systems. This helps in shaping technology that benefits society, safeguards human rights, and supports equitable decision-making across diverse industries, in an increasingly AI-driven world.

Tools: GitLab, Perforce, Python

Advertising sales at Times Television - ET Now, Times Now and Zoom TV

● Developed new leads, communication with potential clients, managed existing customer relationships, with the aim to maximize sales revenues and increase client portfolio.

● Focused on growing existing accounts and acquiring new clients by making sales presentations.

● Handled incoming inquiries to buy ad space

● Presented sample ads to the client

● Identified corporate clients and closed a deal during the Annual Union Budget which was the only deal to have gone through from the South with the highest selling ER for a minimum second age

zwibe -Start-up (Social shopping Application on iOS and Android)

(2015-2016, one year)

● Led the development of Marketing plans that resulted in a consistent increase in users on the Application

● Implemented social media strategies to increase engagement and build awareness

● Managed social media accounts - Facebook, Instagram, Twitter, Snap Chat and Blog accounts

● Generated content for online, offline, in-app, on ground activities and the official website

● Built a plan for in app notifications which increased engagement by 40%

● Designed and created web based ad campaigns

● Conducted offline activities at colleges, flea markets like Kitsch Mandi and comedy shows such as the IMPROV for promotional purposes

● Conducted surveys and framed questionnaires based on the target users as well as a competition analysis

● Led and developed user retention strategies

● Held meetings with media firms such as Yourstory, LiveMint, TOI

● Led constant interactions and daily user engagement activity through bulk email and messaging tools

● On boarded brands such as Levis, Nike, Biba, Diesel, Forever 21 etc.

● Ran affiliated program's with Amazon and Flipkart

● Created a media kit for Bloggers while tying up with them

Nchant 3D (life size holograms)

Played a key role in Sri Narendra Modi's Hologram Campaign in October, 2012 for which Nchant 3D set a record in the Guinness Book of World Records, for having the maximum number of live holograms.

● Identified and collated database of potential clients and comprehensively managed the existing database.

● Ideated, developed and executed content and design for various marketing campaigns

● Administered social media, PR and website development

● Developed specific proposals along with pricing to ensure achievement of revenue targets