Summary
Overview
Work History
Education
Skills
Certification
Timeline
SHAYSTA NASREEN

SHAYSTA NASREEN

Cluster Head - Assistant Vice President
Patna

Summary

Dynamic leader with expertise in operations management and cross-functional team coordination, driving revenue growth at Choice Equity Broking Pvt Ltd. Achieved a 20% increase in sales through strategic planning and innovation. Skilled in organizational development and corporate communications, fostering excellence and collaboration. Proven track record in building strong client relationships and enhancing customer satisfaction.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Cluster Head

Choice Equity Broking Pvt Ltd
12.2024 - Current
  • Maximized revenue growth with strategic planning, market analysis, and targeted marketing campaigns.
  • Evaluated performance metrics regularly to identify areas for improvement in customer service standards.
  • Led successful projects from inception to completion, ensuring timely delivery and stakeholder satisfaction.
  • Built a culture of excellence within the team by setting clear expectations, providing regular feedback, and celebrating success.

Banking Partner - AVP

IndusInd Bank
02.2016 - 12.2024


  • Developed and maintained strong relationships with clients, resulting in increased business opportunities.
  • Built relationships with customers to encourage repeat business.
  • Solved customer challenges by offering relevant products and services.
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
  • Assessed customer needs and utilized suggestive selling techniques to drive sales.
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Engaged with customers to build rapport and loyalty.
  • Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.

Back Up Branch Manager

HDFC Bank
05.2011 - 06.2013
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.

Personal Banker Authoriser

HDFC Bank
04.2009 - 04.2011
  • Cross-sold bank products and services to meet customer needs and provide options.
  • Boosted sales of bank products through effective cross-selling and up-selling techniques.
  • Utilized strong interpersonal communication skills during client interactions, resulting in increased trust and fostering long-lasting relationships.
  • Collaborated with branch team members to achieve monthly sales targets and improve overall performance.
  • Managed deposits, withdrawals and wire transfers to process smooth banking transactions for clients.
  • Improved customer satisfaction by providing personalized banking solutions and exceptional service.
  • Maintained compliance with bank policies and regulations while executing various financial transactions for customers.

Relationship Manager - NRI Services

HDFC Bank
08.2006 - 03.2009
  • Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
  • Built and maintained relationships with new and existing clients while providing high level of expertise.
  • Maintained knowledge on banking products and distribution to provide optimal service support.
  • Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
  • Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
  • Provided exceptional customer service, resolving issues promptly and maintaining client trust throughout the resolution process.
  • Strengthened client relationships by actively listening to their needs and providing tailored financial solutions.

Teller Authorizer

HDFC Bank
07.2004 - 07.2006
  • Enhanced customer satisfaction by efficiently processing transactions and addressing inquiries.
  • Handled high volumes of financial transactions during peak hours while maintaining accuracy and efficiency.
  • Balanced cash drawer at end-of-day, verifying totals against transaction records for accuracy.
  • Assisted in training new tellers, fostering a supportive team environment.
  • Reduced transaction errors by consistently following established procedures and guidelines.
  • Participated in regular team meetings and ongoing professional development opportunities for continuous improvement as a Teller Authorizer.
  • Identified potential fraudulent activities, protecting customers and the bank from losses.
  • Conducted regular audits of teller drawers, identifying discrepancies and implementing corrective actions if necessary.
  • Upheld a strong commitment to regulatory compliance by staying current on industry trends, changes in legislation, or any updates to relevant policies.
  • Assisted branch management in developing strategies for improving operational effectiveness and enhancing overall performance metrics.
  • Provided personalized service to clients, building strong relationships that fostered loyalty and trust.
  • Collaborated with other banking staff to deliver exceptional customer service across all channels.
  • Supported implementation of new banking technology platforms for enhanced customer experiences.
  • Adhered to strict security protocols, safeguarding sensitive client information at all times.
  • Contributed to branch sales goals by cross-selling banking products and services when appropriate.

Officer - Customer Assistance

Standard Chartered Bank - Cards
05.2002 - 06.2004
  • Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
  • Mentored junior staff members, helping them develop their skills and advance in their careers.
  • Improved department efficiency by streamlining and implementing policies and processes.
  • Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.
  • Enhanced communication between team members by organizing regular meetings and fostering open dialogue.
  • Coordinated cross-functional teams to address complex issues, leading to more efficient problem-solving processes.
  • Maintained strict adherence to industry regulations, minimizing risk exposure for the organization.

Education

MBA - Marketing Management

Indian Institute of Rural Management, Jaipur
04.2001 -

Bachelor of Arts - Sales , Advertising And Marketing

Patna Women`s College, Patna
04.2001 -

Skills

Innovation and creativity

Certification

NISM , IRDA

Timeline

Cluster Head - Choice Equity Broking Pvt Ltd
12.2024 - Current
Banking Partner - AVP - IndusInd Bank
02.2016 - 12.2024
Back Up Branch Manager - HDFC Bank
05.2011 - 06.2013
Personal Banker Authoriser - HDFC Bank
04.2009 - 04.2011
Relationship Manager - NRI Services - HDFC Bank
08.2006 - 03.2009
Teller Authorizer - HDFC Bank
07.2004 - 07.2006
Officer - Customer Assistance - Standard Chartered Bank - Cards
05.2002 - 06.2004
Indian Institute of Rural Management - MBA, Marketing Management
04.2001 -
Patna Women`s College - Bachelor of Arts, Sales , Advertising And Marketing
04.2001 -

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SHAYSTA NASREENCluster Head - Assistant Vice President