Summary
Overview
Work History
Education
Skills
Accomplishments
Activities
Timeline
Generic

SHAZDA KHATOON

Bangalore

Summary

A result-oriented professional with nearly 8 years of experience in the hospitality industry and interior design business. Fully experienced in increasing sales revenues, exceeding targeted sales and profitability goals, etc. Proficient in formulating plans and policies to foster customer relationship management, vendor management, and team management. Proven skills in breaking new avenues and driving revenue growth, and proactively conducting opportunities analysis by keeping abreast of market trends and competitor moves to achieve day-to-day goals. Personable and dedicated customer service representative with extensive experience in industry. Solid team player with upbeat, positive attitude and proven skill in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Articulate, enthusiastic and results-oriented with demonstrated passion for building relationships, cultivating partnerships and growing businesses.

Overview

10
10
years of professional experience

Work History

Lead- Corporate Business

Bonito Designs
Bangalore
04.2024 - Current
  • Sales Strategy Development: Formulate and implement effective sales strategies to achieve corporate sales targets and enhance revenue.
  • Account Acquisition & Onboarding: Identify and target corporate clients, building and nurturing strong relationships with key stakeholders to foster loyalty and encourage repeat business.
  • Lead Generation & Conversion: Oversee lead generation activities at corporate accounts and campuses, working to convert leads into successful sales while ensuring effective management of the sales pipeline.
  • Team Leadership: Lead and mentor the sales team, providing guidance, training, and support to maximize performance. Set clear sales targets and monitor the progress of individuals and the team.
  • Negotiation & Contract Management: Spearhead negotiations with corporate clients, prepare proposals, and manage contracts to effectively close deals.
  • Sales Reporting & Analysis: Monitor sales performance and deliver regular reports to senior management. Analyze data to identify trends, evaluate performance, and make informed business decisions.
  • Collaboration with Other Departments: Collaborate closely with marketing, operations, and product development teams to align sales activities with company objectives and ensure effective service delivery to clients.
  • Customer Feedback & Service Improvement: Gather feedback from corporate clients to understand their needs and work towards enhancing the quality of products and services offered.
  • Budget Management: Oversee sales budgets, manage expenses, and ensure all sales activities are conducted within the allocated budget.
  • Compliance: Ensure that all sales activities adhere to legal and regulatory standards, as well as company policies.

Team Lead - Referral & Loyalty

Bonito Designs
Bangalore
04.2022 - 03.2024
  • Organize events at site to promote Bonito Design and the Loyalty program
  • Expanding and growing business in the assigned area by coordinating with CRMs, Design Managers and Ops Team by developing strategic road map for revenue growth
  • Rolling out Loyalty program among the key customers and the organization keeping in mind the growth of the organization
  • Responsible for organizing various activities at apartments association to generate new leads
  • Demonstrated an unwavering commitment to customers, premium service levels with existing key customers
  • Maintain relationships with customers once they are on-board
  • Thereafter, ensuring month on month Unq Ambassadors are on-boarding on the loyalty program and help to form the community
  • Invite new clients to the Experience Centre for the visit
  • Persistent follow up post visit to strengthen the relationship and close deal with the help of designers
  • Achieving sales target with conversion of 34-40%
  • Handle escalation and work closely with the internal teams to ensure smooth handover
  • Run a monthly contest for post-handover customers
  • Contribute to new ideas based on learning and insights acquired in dealing with customers
  • Ensure timely updates on the qualified leads, opportunity and sales pipeline is updated by the Team members in Lead squared
  • Generate reports for weekly/Monthly projection on prospective clients
  • Successfully monitored the Referral and Loyalty vertical that resulted in reduced CAC from 12% to 5.5%.

Mngt Trainee

The Chancery Pavilion
Bangalore
- 09.2018
  • Revenue Actualization & Day to Day Regular Reports
  • Expertise in Opera& IDS Software
  • Arrange and carry out Hotel show rounds
  • Executes and supports the operational aspects of business booked
  • Vendor management and sourcing new vendor according to Ad hoc requirement
  • Participates in sales calls with members of Room Sales Team to acquire new business and/or close on business
  • Preparing sale report on weekly, monthly and yearly basis
  • Achievement of budgeted food and beverage sales.

Industrial Trainee

Le Meridien
Jaipur
10.2014 - 03.2015

Relationship Manager - Referral & Loyalty

Bonito Designs
Bangalore
  • Organize events at site to promote Bonito Design and the Loyalty program
  • Expanding and growing business in the assigned area by coordinating with CRMs, Design Managers and Ops Team by developing strategic road map for revenue growth
  • Rolling out Loyalty program among the key customers and the organization keeping in mind the growth of the organization
  • Responsible for organizing various activities at apartments association to generate new leads
  • Demonstrated an unwavering commitment to customers, premium service levels with existing key customers
  • Maintain relationships with customers once they are on-board
  • Thereafter, ensuring month on month Unq Ambassadors are on-boarding on the loyalty program and help to form the community
  • Invite new clients to the Experience Centre for the visit
  • Persistent follow up post visit to strengthen the relationship and close deal with the help of designers
  • Achieving sales target with conversion of 34-40%
  • Handle escalation and work closely with the internal teams to ensure smooth handover
  • Run a monthly contest for post-handover customers
  • Contribute to new ideas based on learning and insights acquired in dealing with customers
  • Ensure timely updates on the qualified leads, opportunity and sales pipeline is updated by the Team members in Lead squared
  • Generate reports for weekly/Monthly projection on prospective clients
  • Successfully monitored the Referral and Loyalty vertical that resulted in reduced CAC from 12% to 5.5%.

Food and Beverage Sales Executive

DoubleTree Suites by Hilton
Bangalore
  • Responsible for Corporate and Social Sales for the Hotel
  • Update action plans and financial objectives quarterly
  • Responsible in ensuring to contribute and delivering hotels monthly budget
  • Represent Hotels in various events and exhibition
  • Able to provide Quick and timely response & develop professional long-term business relationships
  • Executes and supports the operational aspects of business booked (e.g
  • CVGR, generating proposal, Corporate Rate Application letter, writing contract, customer correspondence
  • Generate new and maintain existing customer relationship through various sales activities and create awareness of the hotel outlets and facilities through face-to-face, sales calls, telephonic, entertainment, site inspections, etc, to ensure complete coverage of own portfolio of accounts and achieve set targets and maximum possible productivity
  • Ensure all the details are communicated to all departments in timely manner and same is executed also to achieve 100% guest satisfaction.

Education

St. Paul Missionschool, Kolkata ISC -

01.2013

Bachelor in hospitality management -

NIPS, school of hotel management

Skills

  • Corporate B2B Sales
  • Client Relationship Management
  • Organizational Development
  • New Business Development
  • Lead Generation
  • Vendor Management
  • Team Management
  • F&B Sales
  • Barhandling for 1000pax, New year Eve
  • Implementing bar menu for the pre-opening outlet

Accomplishments

  • CEO Nominated Torch Bearer Award FY- 2022-2023.
  • Team Lead for the Quarter - Q4 2023.
  • Top performer, for consecutive Q4, 2021, Q1, Q2- 2022- Bonito Designs.
  • Awarded executive of the quarter for Oct-Dec 2019-Hilton. CEO
  • Awarded multiple times for the employee of the month for 2019-Hilton.
  • Appreciation for generating maximum revenue in a day-Hilton.
  • Appreciation from guests for organizing 1000pax wedding events-The Chancery Pavilion.
  • Excellent service certification for service Food and beverage service and Front office during Internship-Le Meridien Jaipur.
  • Participated in wine tasting sessions of Sula, Nine Hills (organized by previous organization)
  • Winner of Gourmet chef challenge, Kolkata-2015

Activities

  • Actively organize and participate in employee engagement activities
  • Participate in social causes from organization.

Timeline

Lead- Corporate Business

Bonito Designs
04.2024 - Current

Team Lead - Referral & Loyalty

Bonito Designs
04.2022 - 03.2024

Industrial Trainee

Le Meridien
10.2014 - 03.2015

Mngt Trainee

The Chancery Pavilion
- 09.2018

Relationship Manager - Referral & Loyalty

Bonito Designs

Food and Beverage Sales Executive

DoubleTree Suites by Hilton

St. Paul Missionschool, Kolkata ISC -

Bachelor in hospitality management -

NIPS, school of hotel management

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SHAZDA KHATOON