Shazma Afreen
Malviya Nagar
Summary
A multi-faceted professional, accustomed to proven managerial skills, targeting challenging and rewarding opportunities in Sales and Marketing with an organization of high repute. Demonstrated history of working in the E-commerce industry.
Resourceful Account Manager with excellent client oversight, issue resolution, and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. High-level sales cycle knowledge and strong collaborative skills leading to optimum outcomes.
Overview
6
6
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Account Manager
Amazon
07.2023 - Current
- Ownership of Amazon marketplace business for Luggage, Jewelry, and Beauty categories, managing a portfolio of INR ~93.MM, managed 260+ selling partners over years to drive 32.8%YoY growth.
- Extensive stakeholder management experience (Category, Finance , Legal, Seller & Brands) employed to improve Selection, Pricing, and delivery Speed by developing tailor-made solutions for distributors, brands, resellers, D2C Brands, & aggregators.
- Responsible for coordinating with the category team to understand customer behavior, emerging models, and create scalable building blocks including Annual JBPs to drive growth for the 3P channel while ensuring category P&L is intact.
- Led Amazon’s flagship festival event GIF’23 for Fashion & Beauty, delivered GMS (+19.3% vs. goals).
- In Jewelry, accelerated Fashion and Silver Jewelry growth (neckwear, rings, and jewelry sets) by 82% YoY by adding selection (INR 7k–11k range), price negotiations, increasing spends, focused brands program, and leveraging marketing initiatives.
- Led the pricing workstream for Fashion & Beauty PL, setup processes for the charter, structurally solved CMT issues, set up automated dashboards and partnered with program and product teams to resolution of operational issues.
- Led Affordability Charter (BxGy, Coupons & NCEMI) for Fashion & Beauty PL, set up Affordability Bank and monthly ASINs recommendation, set up Quicksight dashboards and tracking mechanisms, conducted brownbag session to drive coverage, worked with program & product team to launch targeted coupon for S3P sellers.
- Led Selection charter for gl_jewelry, selection, worked with Category on market insights & LOB deep dives, shared recommendations with sellers and added 28.9K new selection, drove enablement of 98.7K selection to fast-track channel.
- Partnered with category marketing team to drive campaigns, Amazon Live promotions, social media promotional activities and strategies, to enhance brand visibility, and drive customer engagement; while managing annual budget spends.
- Worked with program teams on a variety of Amazon tools and dashboards—such as YODA, Amazon Wiki, CAP, and SQL queries, Gen AI initiatives —to extract actionable data insights and support strategic initiatives.
Account Manager | Feminine Hygiene, Adult Hygiene and Baby Care | FMCG
Soothe Healthcare Private Limited
09.2019 - 07.2023
- Led E-commerce Accounts Management for Feminine Hygiene, Personal Care, Baby Care Categories for the brand.
- Grew top line by >10x over last year by scaling up existing accounts and adding contribution to the current business development by adding more 25+ clients within the existing business.
- Drove penetration of larger packs increasing the average order value by 50%. Managed 9+ portals like Amazon, Meesho, Flipkart , Bigbasket and Firstcry , 68.3% YoY brand growth across platforms.
- Handled end to end Inventory Management for the brand, by partnering with demand planning and warehouse management teams; 95% inventory sufficiency across platforms.
- Partnered with shared services (supply chain, product management, and finance) to gain alignment in achieving overall sales goals. Setup issue resolution workstream and Escalate matrix for faster resolution.
- Defined brand strategy, pricing & consumer offers to improve ROI & ACOS on ads spends.
Education
Post Graduate Diploma - Sales and Marketing
GNIT College of Management
Greater Noida01-2020
Bachelor of Business Administration - undefined
Marwari College
Ranchi01-2018
Skills
Industry
E-Commerce, Marketplace and FMCG brands
Personal Competencies
B2B Sales
B2C Sales
GTM Strategy
P&L Management
Business Development
Key Account Management
Stakeholder Management
Customer Relationship Management
Cross Functional Team Management
Brand Management
Project Management
Competition Benchmarking
Vendor Management
Inventory Management
Accomplishments
- Medit of Cross
- Excellent Performers for GIF’23 & 24
- Top Performer of the Year FY’23 & FY’24
Certification
Google Certifications- “Fundamental of Digital Marketing”
Timeline
Account Manager
Amazon
07.2023 - Current
Account Manager | Feminine Hygiene, Adult Hygiene and Baby Care | FMCG
Soothe Healthcare Private Limited
09.2019 - 07.2023
Bachelor of Business Administration - undefined
Marwari College
Post Graduate Diploma - Sales and Marketing
GNIT College of Management