Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Sheeba Evangeline

Sheeba Evangeline

Technical Lead - Adobe Analytics
Chennai

Summary

Analytics Consultant and Customer insight with 12+ years of experience in interpreting and analyzing data in order to drive successful business solutions. Excellent understanding of business operations and Analytics tools for effective analysis of data.

Detail-focused Data Analyst with knowledge in data warehousing, process validation and business needs analysis. Proven to understand customer requirements and translate into actionable project plans. Dedicated and hard-working with passion for Big Data.

Overview

12
12
years of professional experience
6
6
years of post-secondary education
2
2
Certifications

Work History

Senior Web Analysst

LTIMindtree
11.2022 - Current
  • Led numerous deep-dive analyses by integrating online data from cross-channel analytics platforms, such as Adobe Analytics (formerly Omniture), with offline data, resulting in actionable insights and recommendations.
  • Investigated different user behaviors through A/B and multivariate testing, leading to increased conversion rate and ROI.
  • Designed numerous dashboards with Excel, giving stakeholders overview of their web properties.
  • Implemented web metrics reporting system using SiteCatalyst dashboards, ensuring web data could be accessible to all stakeholders.
  • Proficient in Adobe Analytics implementation and tag management, with deep understanding of Data analysis Data visualization techniques
  • Designed and implemented custom analytics tracking for new websites by working closely with Project Managers and Developers to ensure data quality.
  • Monitor tags for web pages, utilizing our tag management solution.
  • Build tagging specification for all digital projects specific to Web

Web Analytics Analyst

TCS
12.2019 - 10.2022
  • Analyzes online user behavior, conversion data and the customer journey, funnel analysis and multi-channel attribution
  • Provides consultancy on campaign tagging and additional on-site tracking
  • Uses available data sources to deep dive and troubleshoot campaign performance issues
  • Spots potential to implement innovative new methodologies and improve analytical procedure
  • Performs ROI analysis to evaluate effectiveness of marketing campaigns (PPC, SEO, Display, Video, Social)
  • Assists in educating business owners on the benefits of digital marketing and the importance of online measurement & conversion optimization
  • Performs ad-hoc analytics and conversion optimization for business owners and develops conversion optimization strategies with solid analytical data

SAS Programmer

TCS
06.2014 - 11.2019
  • Extracting data from existing data sources, Developing and executing Business reports for Performance Monitoring
  • Created one-stop shop for digital solutions (investment products) focusing to deliver superior member experience to market faster
  • Analysis & Insights on Web Page Optimization
  • Optimization, Enterprise Digital Experience, Digital Money
  • Movement
  • Performed Cross channel analysis to reduce MSR calls for servicing activities and to engage members through digital channels (Considered Money Movement activity and created a case study stating "$3.5M and 3,600 MSR hours per annum can be saved through digitally connected experiences")

Data Analyst

TCS
12.2012 - 05.2014
  • Data Cleaning, Data Archival, Data Migration, ad-hoc reporting and coding utilizing SAS on UNIX and Windows
  • Developed methods to streamline analysis and present business critical information through a combination of SAS BI dashboards and web-based reporting
  • Played a key role in Site Catalyst migration for web page tagging
  • Created dashboards/reports to monitor digital storefronts, products and campaigns performance
  • Worked on analyzing digital performance of customer products
  • By identifying pain points and building solutions based on analytics, helped in improving member experience to meet current and future needs

Education

12th - I.T

Infant Jesus Matriculation Higher Secondary School
02.2007 - 05.2008

10th -

Infant Jesus Matriculation Higher Secondary School
06.2005 - 05.2006

B.Tech(I.T.,) -

Valliammai Engineering College
08.2008 - 05.2012

Skills

SQL

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Accomplishments

  • Improved relationship with US Vendor by developing a unique business intelligence solution to meet complex requirements.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Certification

Adobe Analytics Developer Certification

Timeline

Adobe Analytics Developer Certification

02-2025

Senior Web Analysst

LTIMindtree
11.2022 - Current

Web Analytics Analyst

TCS
12.2019 - 10.2022

Base SAS

02-2015

SAS Programmer

TCS
06.2014 - 11.2019

Data Analyst

TCS
12.2012 - 05.2014

B.Tech(I.T.,) -

Valliammai Engineering College
08.2008 - 05.2012

12th - I.T

Infant Jesus Matriculation Higher Secondary School
02.2007 - 05.2008

10th -

Infant Jesus Matriculation Higher Secondary School
06.2005 - 05.2006

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Sheeba EvangelineTechnical Lead - Adobe Analytics