SHEEKHA BHAT
Pune
Summary
Strategic Senior Media Buyer with a background in strategic media planning and purchasing. Known for negotiating cost-effective deals, managing budgets, and keeping up-to-date with market trends to ensure maximum ROI. Valued for creativity, analytical skills, ability to understand consumer behaviour, and a track record of successful campaigns that significantly boosted brand awareness and profitability.
Overview
3
3
years of professional experience
Work History
Senior Media Buyer
Frido
Pune
05.2025 - Current
- Manage and optimise Google Ads campaigns for both India and international markets.
- Consistently delivered exceptional ROAS, peaking at 34.36 in October and maintaining above 23+ ROAS across months, significantly above industry benchmarks.
- Improved conversion efficiency with monthly conversions between 13,000 -27,000+, contributing directly to revenue scale-up.
- Reduced CPC to ₹3.56–₹5.11 range while increasing clicks, showcasing strong optimisation on high-volume campaigns.
- Drove monthly revenues between ₹2.9 Cr to ₹5.4 Cr, achieving stable growth even during months with reduced spend.
- Improved AOV from ₹1,703 to ₹2,228 depending on campaign mix and product strategy.
- Utilise GA4, Google Ads Editor, and Looker Studio for in-depth performance analysis.
PPC Manager
Outsourcing Technologies
Chandigarh
08.2023 - 05.2025
- Led multi-platform campaigns achieving 2x increase in leads and conversions.
- Managed full campaign lifecycle, including setup, optimisation, and reporting.
- Drove a $30,000 Gainesville campaign that achieved 3x revenue.
- Optimised CTR and CPA through A/B testing and keyword analysis.
Associate Digital Marketing Analyst
Digital ROI
Pune
08.2022 - 06.2023
- Oversaw ad spends exceeding INR 20 lakhs/month across e-commerce and lead-gen clients.
- Worked with brands like Glen, ChessBazaar, Spinalogy, and Papillion.
- Improved ROI by 25% through audience segmentation and creative testing.
Education
B.Sc (Hons) - Microbiology
University of Delhi
Skills
- Google Ads
- Meta Ads
- Google Tag Manager
- Google Analytics 4
- Google Looker Studio
- Shopify
- CRO
- Lead Generation
Websites
Timeline
Senior Media Buyer
Frido
05.2025 - Current
PPC Manager
Outsourcing Technologies
08.2023 - 05.2025
Associate Digital Marketing Analyst
Digital ROI
08.2022 - 06.2023
B.Sc (Hons) - Microbiology
University of Delhi