Summary
Dedicated marketing professional with over 10 years of experience excelling in developing, implementing, and scaling global marketing strategies and processes in the US and Europe. Proven expertise in demand generation, region specific GTM planning, coordinating with various departments & stakeholders to ensure 360-degree approach to marketing & team management. Recognized and rewarded multiple times for successfully outperforming outlined KPIs. Strong verbal and written communicator with excellent interpersonal & relationship management skills. Expertise in establishing and leading high-performing teams and ensuring organizational alignment to deliver a positive return on investment. Passionate and accomplished Co-Owner with track record of success in business development, customer service and team building. Possesses entrepreneurial spirit, deep understanding of market trends, and keen eye for growth opportunities.
Overview
14
14
years of professional experience
3
3
Certifications
Work History
Co-Founder & Head of Marketing
SeeResponse LLC
01.2018 - Current
- A full-service B2B marketing agency, working with over 130 client-partners in the US, most of which are tech startups, and focused on driving SaaS product launches and demand generation campaigns
- As a co- founder, I wear a lot of hats and am responsible for:
- Helping acquire new clients through outreach and execution of sales and marketing strategy.
- Align campaigns and content development with the client's vision, awareness goals, and strategic objectives.
- Auditing clients' existing campaigns to ensure a solid foundation to scale upon.
- Brainstorming with in-house marketing teams and execute effective demand-generation strategies.
- Provide advisory to the wider team on corporate strategy implementation, energizing and communicating the company's overall direction.
- Encourage expansive business development efforts, establishing benchmarks of excellence around key stakeholder and client relationship management.
- Talent acquisition and training and development
Deputy Manager
HCL Technologies Ltd
03.2017 - 01.2018
- Led the strategic planning and flawless execution of partner marketing programs within the European region, optimizing brand visibility and market penetration.
- Cultivated and strengthened relationships with key business influencers, including Government entities, Embassies, and other prominent figures, as an integral component of customer advocacy initiatives in the UK and Europe.
- Innovatively identified, conceptualized, and executed a spectrum of events aligned with the brand, ensuring a cohesive and impactful brand presence.
- Developed and executed Global Programs in close collaboration with cross-border teams, driving cohesive strategies and initiatives across diverse markets.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Evaluated suppliers to maintain cost controls and improve operations.
Marketing Manager
Kiwitech
10.2016 - 01.2017
- Spearheaded the development of highly effective multi-channel marketing campaigns, resulting in an impressive influx of over 2000 positive sales inquiries.
- Demonstrated leadership by assembling and mentoring a proficient marketing team comprising 10 individuals, fostering a collaborative and results-driven work environment.
- Played a pivotal role in supporting and executing dynamic marketing programs on behalf of KiwiTech clients, contributing to the overall success and growth of the organization.
- Performed market segmentations, targeting and positioning for each product line.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Assistant Manager
Cvent
04.2010 - 10.2016
- Creation and execution of solution-based campaigns aimed at generating leads, building pipeline, and driving sales, emphasizing a results-driven approach.
- Drove content marketing and lead nurturing initiatives by crafting innovative campaigns, both new and evolved versions, designed to captivate and progress prospect interest.
- Conducted comprehensive market research and competitive analysis to inform and enhance strategic marketing decisions.
- Collaborate with partner associations on sponsored campaigns, including webinars and case studies, to broaden reach and impact.
- Deployed best-in-class marketing systems such as Salesforce.com, Marketo, and Site Catalyst to enhance efficiency, minimize manual efforts, and scale processes.
- Collaborated closely with the sales team around the globe to measure processes, optimizing strategies for increased sales efficiency.
- Facilitated channel engagement to support territory sales goals.
Education
Master of Business Economics -
Skills
Strategic Marketing Planningundefined
Websites
Certification
Advanced Marketing Approaches, 12/2023, University of Oxford, Department for Continuing Education
Interests
Cooking
Traveling
Gardening
Community Service
Yoga
Trekking
Weightlifting
Honors Awards
- Leadership Excellence, 10/2015, Cvent
- Team Player, 01/2015, Cvent
- Emerging Leader, 01/2014, Cvent
- Team Player, 01/2013, Cvent
- Marketing Super Star, 04/2012, Cvent
Martech Expertise
- HubSpot
- Salesforce.com
- Cvent
- MailChimp
- Eventbrite
- ActiveCampaign
- Reply.io
- MS Office Suite
- Zoho
- Google Workspace
Hobbies
Cooking, Traveling, Gardening, Community Service, Yoga, Trekking, Weightlifting
Timeline
Co-Founder & Head of Marketing - SeeResponse LLC
01.2018 - Current
Deputy Manager - HCL Technologies Ltd
03.2017 - 01.2018
Marketing Manager - Kiwitech
10.2016 - 01.2017
Assistant Manager - Cvent
04.2010 - 10.2016
Apeejay School of Management - Master of Business Economics,
Similar Profiles
Ida BeachyIda Beachy
Office Manager/Head Bookkeeper at Sunnybrook Excavating LLC, RHL Logistics LLC, Denny's Trucking LLCOffice Manager/Head Bookkeeper at Sunnybrook Excavating LLC, RHL Logistics LLC, Denny's Trucking LLC
Kimberlie PriserKimberlie Priser
Senior Loan Processor at Acrisure Mortgage, LLC Fka FBC Mortgage, LLCSenior Loan Processor at Acrisure Mortgage, LLC Fka FBC Mortgage, LLC
CHAZ WOODCHAZ WOOD
Owner/Project Manager at Residential Recovery LLC/Holistic Homes LLCOwner/Project Manager at Residential Recovery LLC/Holistic Homes LLC
Carrie ShapiroCarrie Shapiro
Co-Founder & Head of Marketing at Easy Doc FilingCo-Founder & Head of Marketing at Easy Doc Filing
Victor KingVictor King
Co-Founder & Head of Marketing at Glamir AI AppCo-Founder & Head of Marketing at Glamir AI App