Sheenam Bhatia
Delhi NCR
Summary
Dynamic professional with over 9 years of experience in international education and marketing, demonstrating a strong commitment to achieving organizational goals through strategic practices. Proven ability to thrive under pressure and adapt to new challenges, enhancing brand presence in competitive markets. Expertise in leveraging innovative marketing strategies to drive engagement and foster relationships across diverse audiences. Results-oriented mindset focused on delivering impactful solutions that align with company objectives.
Overview
9
9
years of professional experience
Work History
Marketing Head- India
University of Waikato, New Zealand
02.2023 - Current
- Accountable for driving conversion growth, achieving upto 30x increase in numbers compared to last years.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Established targets for social media platforms to reflect business objectives.
- Developed and implemented targeted digital strategy to improve business performance.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Planned and executed events and marketing programs to increase qualified leads.
Regional Manager- North India
Southern Cross University- Australia (Educo Global International)
08.2021 - 01.2023
- Acknowledged as Top Performer Globally-FY 22 for exceptional performance in achieving and exceeding conversion goals through effective relationship management and market driven strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Built relationships with customers and community to establish long-term business growth.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Counselor New Zealand and United Kingdom
IDP Education India Pvt. Ltd
04.2018 - 07.2021
- Driving end to end lead management- hot, warm and cold, ensuring effective nurturing strategies to maximize conversion outcomes.
- Delivered ethical, accurate and client focused guidance across applications and visa processes, building strong trust and long term relationships.
- Oversaw course mapping, application submissions, and visa lodgements, aligning student needs with institutional offerings to enhance recruitment success.
- Planned, organized and executed application days, in house seminars and targeted campaigns to drive visibility and engagement.
- Collaborated cross functionally with internal teams on sales driven initiatives, while leveraging cross selling strategies to promote multiple destinations.
- Work from Home Champion for 2 consecutive times during lockdown.
- Star Performer for consecutive 4 months in a row.
- Ranked 5th Pan- India with 116 reference clients.
Lead Counselor & Client Relations
Silver Fern Education Consultants
03.2017 - 02.2018
- Assessed client needs and developed plans to adequately address current and future objectives.
- Addressed and resolved customer complaints and issues to improve satisfaction.
- Managing, developing and maintaining relationship with B-B partners Pan India
- Fostered customer trust by addressing concerns and needs using targeted problem-solving.
- Assisted with conflict resolution during partnership negotiations and acquisitions.
- Developed individualized counseling plans for clients to incorporate short-term and long-term goals.
- Developed and implemented student guidance plans to foster academic success.
- Assisted students in exploring and selecting career paths.
Customer relationship Manager
Embro S
06.2016 - 02.2017
- Represent and manage end to end pre and postsales services on Pan-India scale.
- Recognized and incentivized for multi-tasking and excellent client handling at Embro S
- Coordinate and allocate resources to address service requests, customer technical queries, complaints and feedback, ensuring timely solutions.
- Database management and keeping a track of the overall administration of the company.
- Regular performance reports with detailed analysis and actionable insights for continuous service improvement.
- Business development through hospital and clinic visits, strengthening partnerships and promotional outreach.
- Social media marketing and Strategy planning for brand promotion.
- Interviewing suitable candidates from top institutes like IIT’s and IIM’s.
- Supply Chain & Logistics.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
Education
Post-Graduation - Media, Mass Communication & Journalism
Panjab University
Chandigarh08-2017
B.A. Honors - Sociology & Psychology
Panjab University
Chandigarh08-2016
Intermediate - Humanities
CBSE
Solan03-2013
High School -
CBSE
Solan03-2011
Skills
- Broad-ranging background in all facets of human behavior and psychology
- Stupendous communication and presentation
- Client Relationship Management
- Confident and poised in interactions with individuals of all levels
- Excellent organizational and time management skills
- Persuading, negotiating and influencing skills
- Proven ability to gather, collate and use data effectively
- Proficient in Microsoft Office applications
- Tact and discretion, for dealing with confidential information
- Deadline driven
- Cross-functional team leadership
- Social perceptiveness & active listening
Accomplishments
- Active member of Nav Sankalp NGO at Panjab University, contributing to social initiatives
- Raised Rs, 75,000 in charity funds for PGI children's patients through Flashmobs and theatre shows
- Awarded Best Anchor for excellence in hosting cultural events
- Worked as a Freelancer Anchor for stage shows and events
- Featured in Radio Shows at Doordarshan and All India Radio- Shimla
Timeline
Marketing Head- India
University of Waikato, New Zealand
02.2023 - Current
Regional Manager- North India
Southern Cross University- Australia (Educo Global International)
08.2021 - 01.2023
Counselor New Zealand and United Kingdom
IDP Education India Pvt. Ltd
04.2018 - 07.2021
Lead Counselor & Client Relations
Silver Fern Education Consultants
03.2017 - 02.2018
Customer relationship Manager
Embro S
06.2016 - 02.2017
Post-Graduation - Media, Mass Communication & Journalism
Panjab University
B.A. Honors - Sociology & Psychology
Panjab University
Intermediate - Humanities
CBSE
High School -
CBSE
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