Adobe Audition
Sheetal Atkade
Media Consultant & Voice Over Artist
Raipur
Summary
Versatile Media & Communication Strategist with cross-functional experience in government advisory, broadcast media, and integrated campaign execution. Adept at multitasking across content creation, stakeholder coordination, on-ground execution, and high-pressure deadline management, delivering impactful narratives that build public trust and institutional credibility
Overview
9
9
years of professional experience
2
2
Languages
Work History
Announcer Cum Presenter
Akashvani Raipur
08.2025 - Current
- Relaunched Namaskar Raipur with a conversational format, refreshed content for higher engagement.
- Trained nine presenters (scripting, live delivery, interviews); independent in two months, boosting station output.
- Created script guidelines, guided guest research for credible broadcasts.
- Spoke intelligently and enthusiastically regarding current music and performers to engage and entertain listeners.
- Interviewed local celebrities and notable figures, creating engaging conversations that resonated with listeners.
Program Host (Casual)
Akashvani Bhopal
12.2023 - 07.2025
- Managed time effectively during live broadcasts, ensuring all segments were appropriately paced and smoothly transitioned.
- Promoted upcoming episodes through social media channels, resulting in increased viewership numbers.
- Upheld high ethical standards in all programming, adhering to strict journalistic integrity and impartiality when discussing controversial topics.
- Conducted thorough research on relevant topics to ensure accurate and informative content delivery during programs.
- Produced Namaskar Bhopal and Yuva Bharat: scripting, interviews, editing (Audacity/Sound Forge), and promos/jingles.
- Covered awareness topics, festivals; managed playlists per Akashvani standards.
- Engaged wide audiences through music, information, and conversations.
Project Consultant (Media)
Ernst & Young
12.2022 - 10.2024
- Developed project plans and schedules to set clear expectations, resulting in improved team productivity.
- Built strong relationships with clients through effective communication and understanding their needs, promoting repeat business opportunities.
- Prepared contingency plans.
- Enhanced client satisfaction by providing regular progress updates and addressing concerns in a proactive manner.
- Coordinated content/media; sourced assets (Aaj Tak/ANI); Hindi/English VO, podcasts; produced Vaada Vardi Ka for AIR.
- Led social media, calendars, reports, and photography; Bollywood PR ties for coverage.
- Field visits, client alignment for campaigns, and documentaries.
Editor & Founder
Byline Bhopal
12.2018 - 11.2022
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Kept up-to-date on industry trends and emerging topics to ensure the relevancy of published materials.
- Collaborated with writers to improve content structure and clarity, resulting in increased reader engagement.
- Built a platform for overlooked events; a 15K India-wide network; editions in Delhi and Mumbai.
- Media partners: Dubai Health Conference, Mumbai Pharma Summit, Zakir Hussain events.
- International reach (USA/UAE); mobile photography direction.
Reporting Head
Peoples Samachar
12.2017 - 05.2018
- Continuously sought opportunities for professional development, obtaining relevant certifications to enhance expertise in financial reporting.
- Conducted thorough quality checks on all reports before submission, minimizing errors and increasing credibility among stakeholders.
- Implemented new reporting tools and software, increasing efficiency in the report generation process.
- Increased report clarity by simplifying complex financial data into easily digestible visual representations such as charts and graphs.
- Led I Am Bhopal; launched blogs and photo features; hosted hygiene talk shows.
- Covered festivals, user-generated content, and videos for engagement.
- Established strong working relationships with internal stakeholders, ensuring smooth communication and collaboration on projects.
City Reporter
Dainik Bhaskar Group
09.2016 - 12.2017
- Stayed current on industry trends with ongoing professional development efforts such as attending conferences and workshops.
- Cultivated sources within various sectors of the city''s landscape for exclusive scoops leading to impactful stories.
- Promoted public engagement in local affairs by highlighting important issues affecting the community.
- Received recognition from peers for quality workmanship through awards or nominations within the field of journalism.
- Covered page 3, lifestyle, art, and culture for the City Bhaskar supplement.
- Conducted interviews with artists and cultural icons; published in the Bhopal and Mumbai editions.
- Reported literature festivals, exhibitions, and youth events; executed advertorial features.
- Enhanced visual storytelling through beat photography.
Education
Masters in Journalism -
Makhanlal Chaturvedi National University of Journalism
Bhopal, India 04.2001 -
Bachelor's in Multimedia -
Makhanlal Chaturvedi University
Bhopal 04.2001 -
Skills
Stakeholder engagement
Crisis management strategy
Digital content creation
Effective scriptwriting
Brand strategy development
Voice-over in multiple languages
Digital media management
Field research and documentation
Event coordination
Influencer partnership management
Media communication skills
Mentoring and guidance
News reporting
Writing and editing
Accomplishments
Received Letter of Appreciation from PSO to DGP, Madhya Pradesh Police for perfectly understanding client needs, delivering exceptional quality ahead of deadlines for MP Police
Additional Information
• Adobe Audition, Sound Forge, Audacity (Audio Editing)
• Canva Pro, Adobe Express (Graphics & Social Media)
• CapCut Pro, Premiere Rush (Video Production)
• Sound Forge/Audacity (Akashvani interviews)
• Google Analytics, Hootsuite (Campaign Analytics)
• Notion (Content Planning)
Software
Canva
Sound Forge
Hootsuite
Notion
Timeline
Announcer Cum Presenter
Akashvani Raipur
08.2025 - Current
Program Host (Casual)
Akashvani Bhopal
12.2023 - 07.2025
Project Consultant (Media)
Ernst & Young
12.2022 - 10.2024
Editor & Founder
Byline Bhopal
12.2018 - 11.2022
Reporting Head
Peoples Samachar
12.2017 - 05.2018
City Reporter
Dainik Bhaskar Group
09.2016 - 12.2017
Masters in Journalism -
Makhanlal Chaturvedi National University of Journalism
04.2001 -
Bachelor's in Multimedia -
Makhanlal Chaturvedi University
04.2001 -
Earlier Roles (2011–2016)
Lifestyle Reporter (Absolute India), Programming Head (State News), Anchor/Producer (News World, BTV News) – Anchored prime-time bulletins, interviewed celebrities, covered culture/lifestyle across MP/Chhattisgarh; total early experience: 6+ years.
Awards
- President's Award (2007): Recipient of the prestigious award in Bharat Scouts and Guides, presented by the former President of India, Shri APJ Abdul Kalam .
- Udita Samman (2019): Honored by the Public Relations Society of India (PRSI), Bhopal Chapter, for outstanding contributions to journalism.
- Best Female Photographer of the State: Awarded by the Women's Press Club of India.
- Sheroes Shakti Samman (2023): Received from Sheroes Shakti Sansthan for excellence in Public Relations and Media.
- Authorship: Curated and authored the prominent Jagran Coffee Table Book (2020) , which was officially launched by the former Chief Minister of Madhya Pradesh, Shri Kamal Nath.
Client Served
MP govt • BJP MP • BJP UP • CG govt • Govt of HR, Punjab govt, CG govt, HP govt, Madhya Pradesh Madhyam (MP Govt), Hindu Today London, Dilip Buildcon • UNICEF • GSFTII Noida • Mantena • Canara Bank • Andhra Bank • Jagran Coffee Table Book • CRY India • Public Relation Society of India • Tribes India • Mrignayani • Sports Authority of India (SAI) • Run Bhopal Run • Madhya Pradesh Tourism • Makhanlal Chaturvedi University • IIMC AA • DB Mall
Celebrity & Artist Interviews
Madushree, Sonu Nigam, Kailash Kher, Piyush Mishra, Kathak Dancers Nalini Kamalini, Divyanka Tripathi Dahiya, Sunil Grover, Soumya Tandon, Debina Bonnerjee, Shilpa Shukla, Eisha Singh, Apala Bisht, Ansh Bagri, Moin Azad khan, Namik Paul, Raj Arjun, Rajeev Verma, Anjali Kapoor, Sukhada Khandekar, Sneha Wagh, Govind Namdev, Vijendra Kumeria, Vidhi Pandya, Badrul Islam, Sareeka Sareeka, kartikey Malviya, Comedian Zakir Khan, Waali Brothers, Nooran Sisters, Hans Raj Hans, Grammy Awardee Pandit Vishwa Mohan Bhatt, Salil Bhatt, Shivkumar Sharma, Singer Shubha Mudgal, Pandit Jasraj, Saurabh Shukla.