Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sheetal Gairola

New Delhi

Summary

Result driven category manager with 14 years of experience in Buying, Merchandising, Range Development, Strategic Planning & Category Management (online and offline business)

online platform strategist.

Overview

14
14
years of professional experience

Work History

Category Buying & Strategy Head- Footwear and Acc.

Reliance Retail
02.2022 - 02.2024
  • Leading Range development and strategies for online and off line business. ( Ajio.com and Azorte)
  • Established and managed monthly, quarterly and yearly OTBs and sales plan. with a calendar of promotion planned in advance.
  • Negotiated favorable contracts with vendors, reducing operational costs and fostering long-term partnerships.
  • Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
  • Created both tactical and strategic digital campaigns using social media, email, landing pages and ads to drive increased customer conversions and engagement for online and off line business.
  • Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.

Category Manager (Lifestyle)

Vishal Mega Mart
6 2018 - 02.2022
  • Leading end-to-end product buying, merchandising & sourcing; vendor development functions; championing these initiatives in collaboration with various teams/ stakeholders.
  • Heading Lifestyle category in private label segment, managing the P&L for the entire category ensuring that the category GP is in line with the organization’s profitability targets.
  • Mitigated business risk and improved customer lead times through thoughtful supplier network design.
  • Full Price and Full Season performance in terms of STRs, Plan Vs. Achievements.
  • Directing strategic planning and securing best deal on the product (in terms of price, quality, lead-time) and heading end-to-end product life cycle from right from development to availability on the stores to display guidelines, sales and liquidation.

Manager Buying & Merchandising (Men's Wear)

Shoppers Stop
06.2015 - 06.2018


  • Analyzed weekly sales, based on plan, YOY growth, style level/ product category level/brand level sell through, NWC’s and ROS.
  • Supervised OTB management, and projected intake requirement well in advance.
  • Planned merchandise to achieve maximum SPSF and GMROF at brand and category level.


Buyer (Accessories)

Landmark Group
04.2014 - 06.2015
  • Managed sourcing from different foreign markets like- China, US, Hong Kong.
  • Developed range and performed trend analysis through international market visits.
  • Negotiated commercial contract arrangements with suppliers.
  • Reviewed pricing and promotional strategies.
  • Writing accurate buying and sales reports.

Buyer (Footwear and Accessories)

Eske – Via Romnaa Fashions India Pvt.
04.2011 - 03.2014
  • Performed season wise product planning, range development as per the market trends & budgets allocated.
  • Ensured budgets/ targets are realistic and sufficient product is procured at a realistic retail price.
  • Ensured timely delivery of products by closely monitoring vendor performance and addressing any issues promptly.

Asst. Buyer (Footwear & Accessories)

Da Milano India Pvt. Ltd., Delhi
11.2009 - 01.2011
  • Managed range planning and development.
  • Utilized buying plan and ensured optimum and best product build up in catalogue.

Education

PGDM in Retail Management -

PRIN. L.N. Welingkar Institute of Management
Mumbai

Diploma in Fashion Merchandising & Retail Mgmt. -

Footwear Design And Development Institute
Delhi NCR

Skills

  • Training & Development
  • Demand forecasting
  • Pricing Analysis
  • Strategic Sourcing
  • Budget Planning
  • Cost Analysis
  • Trends Analysis
  • Time management abilities
  • Team Leadership

Timeline

Category Buying & Strategy Head- Footwear and Acc.

Reliance Retail
02.2022 - 02.2024

Manager Buying & Merchandising (Men's Wear)

Shoppers Stop
06.2015 - 06.2018

Buyer (Accessories)

Landmark Group
04.2014 - 06.2015

Buyer (Footwear and Accessories)

Eske – Via Romnaa Fashions India Pvt.
04.2011 - 03.2014

Asst. Buyer (Footwear & Accessories)

Da Milano India Pvt. Ltd., Delhi
11.2009 - 01.2011

Category Manager (Lifestyle)

Vishal Mega Mart
6 2018 - 02.2022

PGDM in Retail Management -

PRIN. L.N. Welingkar Institute of Management

Diploma in Fashion Merchandising & Retail Mgmt. -

Footwear Design And Development Institute

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Sheetal Gairola