As an accomplished advertising and marketing professional, I bring over 9 years of experience, complemented by an MBA in Marketing from NMIMS Business School and a certification in Management Communication from Harvard Business School. I've led brands across diverse sectors, including Food & Beverages, stock and wealth management, interior design, e-Fashion, gifting, and healthcare portals. This broad industry exposure has been instrumental in my transition into management roles, enabling me to continuously enhance my skills and maintain a competitive edge in the dynamic marketing landscape.
Strategic Marketing Leadership
Led Pan-India marketing for 70+ outlets, executing integrated strategies with a team of specialists. Drove brand consistency and market growth through expert leadership. While leading a team of 6 individuals.
Brand Strategy & Communication
Mastered brand positioning and narrative development, enhancing brand equity and consumer engagement through strategic campaigns and cross-channel messaging.
Content & Omnichannel Expertise
Led content across omnichannel platforms, including social media, marketplaces, aggregator services, product packaging and Performance Marketing.
Partnerships & Brand Visibility
Strategic collaborations, amplifying brand reach and creating synergistic marketing initiatives that fostered collective growth.
PR & Copywriting Expertise
Crafted compelling brand messages, leveraging PR and copywriting to strengthen brand reputation and consumer loyalty.
Analytics & Data-Driven Insights
Utilized analytics for strategy, ensuring alignment with business objectives and maximizing ROI through data-informed decisions.
Creative Vision & Innovation
Introduced innovative solutions to marketing challenges, driving brand growth and competitive advantage with a forward-thinking approach.
Led a team of Account Managers, collaborating with client marketing teams to achieve business objectives.
Developed ATL and BTL campaigns for leading firms like Schneider Electric (India & Global) and startups (NowFloats, ForMen, ForWomen), focusing on branding and strategy.
Secured new clients through successful business pitches.
Directed a team of 5 Brand Managers, onboarded and managed premium accounts such as smallcase.com, Bonito Designs, Myntra, McAfee, Homelane, and Practo across diverse sectors.
On
Developed and implemented strategic marketing initiatives following extensive industry research.
Evaluated brand performance utilizing analytics tools like Hootsuite, Buffer, and AgoraPulse.
Managed teams of young talents and various brands
Led photo/video shoots for various brands - from pre production, post production and releases
Managed Influencer Outreach and social media platforms for brands
Led offline store launches and events
Developed marketing materials managed KPMG's digital content.
Managed client accounts and internal communications for NY Times, DuPont, Barnes & Noble.
Initiated and organized employee engagement events as a cultural team lead.
Brand Management
Social Media and Offline Marketing Strategy
Brand and Campaign strategy
Customer First Approach
Client Relation Management
Creative Strategy & Direction
Content / Copy Writing
Employee of the year at Bluebot Digital, 2019
Star Employee at KPMG, 2016/17
Google Unlocked - Fundamentals of Digital Marketing
Social Media marketing
HubSpot Academy
Marketing Tools: Digital Marketing
LinkedIn Learning
Diploma in Business Management