Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Sheetal Jain

Bangalore

Summary

As an accomplished advertising and marketing professional, I bring over 9 years of experience, complemented by an MBA in Marketing from NMIMS Business School and a certification in Management Communication from Harvard Business School. I've led brands across diverse sectors, including Food & Beverages, stock and wealth management, interior design, e-Fashion, gifting, and healthcare portals. This broad industry exposure has been instrumental in my transition into management roles, enabling me to continuously enhance my skills and maintain a competitive edge in the dynamic marketing landscape.

Overview

9
9
years of professional experience

Work History

Manager - Marketing

SMOOR
Bangalore
05.2021 - Current

Strategic Marketing Leadership

Led Pan-India marketing for 70+ outlets, executing integrated strategies with a team of specialists. Drove brand consistency and market growth through expert leadership. While leading a team of 6 individuals.

Brand Strategy & Communication

Mastered brand positioning and narrative development, enhancing brand equity and consumer engagement through strategic campaigns and cross-channel messaging.
Content & Omnichannel Expertise
Led content across omnichannel platforms, including social media, marketplaces, aggregator services, product packaging and Performance Marketing.
Partnerships & Brand Visibility
Strategic collaborations, amplifying brand reach and creating synergistic marketing initiatives that fostered collective growth.
PR & Copywriting Expertise
Crafted compelling brand messages, leveraging PR and copywriting to strengthen brand reputation and consumer loyalty.
Analytics & Data-Driven Insights
Utilized analytics for strategy, ensuring alignment with business objectives and maximizing ROI through data-informed decisions.

Creative Vision & Innovation
Introduced innovative solutions to marketing challenges, driving brand growth and competitive advantage with a forward-thinking approach.

Account Director

Sunny-Side Up
Bangalore
09.2020 - 05.2021

Led a team of Account Managers, collaborating with client marketing teams to achieve business objectives.
Developed ATL and BTL campaigns for leading firms like Schneider Electric (India & Global) and startups (NowFloats, ForMen, ForWomen), focusing on branding and strategy.
Secured new clients through successful business pitches.

Group Account Manager

BlueBot Digital
Bangalore
07.2019 - 07.2020

Directed a team of 5 Brand Managers, onboarded and managed premium accounts such as smallcase.com, Bonito Designs, Myntra, McAfee, Homelane, and Practo across diverse sectors.

On
Developed and implemented strategic marketing initiatives following extensive industry research.
Evaluated brand performance utilizing analytics tools like Hootsuite, Buffer, and AgoraPulse.

Brand Manager

BlueBot Digital
Bangalore
06.2018 - 07.2019

Managed teams of young talents and various brands

Led photo/video shoots for various brands - from pre production, post production and releases

Managed Influencer Outreach and social media platforms for brands

Led offline store launches and events

Business Associate

KPMG Global Services
Bangalore
06.2015 - 04.2018

Developed marketing materials managed KPMG's digital content.
Managed client accounts and internal communications for NY Times, DuPont, Barnes & Noble.
Initiated and organized employee engagement events as a cultural team lead.

Education

MBA - Marketing

Narsee Monjee Institute of Management Studies,
Bangalore
02-2021

B.com - Marketing

Jain University
Bangalore

Skills

Brand Management

Social Media and Offline Marketing Strategy
Brand and Campaign strategy

Customer First Approach
Client Relation Management
Creative Strategy & Direction

Content / Copy Writing

Accomplishments

Monjeet

Employee of the year at Bluebot Digital, 2019

Star Employee at KPMG, 2016/17
Google Unlocked - Fundamentals of Digital Marketing
Social Media marketing
HubSpot Academy
Marketing Tools: Digital Marketing
LinkedIn Learning
Diploma in Business Management

Timeline

Manager - Marketing

SMOOR
05.2021 - Current

Account Director

Sunny-Side Up
09.2020 - 05.2021

Group Account Manager

BlueBot Digital
07.2019 - 07.2020

Brand Manager

BlueBot Digital
06.2018 - 07.2019

Business Associate

KPMG Global Services
06.2015 - 04.2018

MBA - Marketing

Narsee Monjee Institute of Management Studies,

B.com - Marketing

Jain University
Sheetal Jain