Sheetal S
Ramamurthy Nagar, Bangalore
Summary
Experienced Assistant Marketing Manager with over 5 years in planning, executing, and overseeing digital marketing strategies, emphasizing customer retention and revenue generation. Proven track record in direct response marketing across various online channels, combining objectivity with practical expertise.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Assistant Manager Marketing
ALTEM Technologies Pvt Ltd
Bangalore
05.2023 - Current
- Have ensured brand consistency across all content platforms by crafting compelling brand stories, maintaining adherence to guidelines, and overseeing visual elements.
- Executed comprehensive keyword research, implementing SEO best practices to achieve a 25% increase in organic website traffic, while generating and presenting weekly analytic reports using Google Analytics for actionable insights.
- Directed cross-platform social media marketing campaigns, enhancing follower engagement, actively participating in audience interactions, and utilizing analytics tools to monitor key metrics such as engagement, reach, and conversion rates.
- Organized and implemented impactful exhibitions like IMTEX 2024, IIEV 2023, Medicall Event, and events such as Technology Days and Road Shows, along with hosting webinars, contributing to an enhanced brand presence and increased customer engagement.
- Incorporated personalization techniques such as dynamic content and personalized subject lines to increase open rates and engagement.
- Oversaw and managed key personnel, including designers and website management teams, while also collaborating with vendors for the production of marketing materials such as brochures, standees, and stall fabrication.
Senior Digital Marketing Executive
PROLIM Solutions India Pvt. Ltd
Bangalore
05.2021 - Current
- Contributed to 30% of the overall target with Marketing Influenced Sales.
- Increased Social Media Followers by 80% across all Social Media Marketing.
- Delivered 15+ webinars during the lockdown and facilitated more than 40 webinars in the year 2021 -2022.
- Led the marketing activities from social media and digital campaigns to increase brand awareness and attract potential clients. Engaged with existing customers for goodwill & customer retention for testimonials.
- Tracked and measured assigned marketing campaigns to determine success or areas of improvement for future campaigns.
- Developed marketing strategies based on corporate objectives and market trends and ensured that our brand message is strong and consistent across all channels.
- Have been Siemens Marketing Point of Contact for PROLIM India for Campaigns, Events, and MDFs.
- Organized Technology Day and major events. Coordination with the Technical Team and the Vendor for events like DMI, DFI, HEMCE, Productronica & Electronica, and logistics related to it. End-to-end planning of BSX2022, BFSI, TTT Expo, Micelio Global Clean Mobility Summit, and logistics related to it.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Digital Marketing Executive
Ossywud Technology Pvt Ltd
Bangalore
04.2019 - 02.2021
- Setting Up, Optimizing, Designing and Maintaining official company pages within each social media platform to facilitate interaction with the customers and to increase brand awareness. Monitor, listen and respond to users in “Social” way while cultivating leads and sales.
- Participated in Palm Expo 2019 - India's globally renowned and highly reputed pro sound and light trade fair. Vendor Management , Interaction with Clients, customers and effectively dealt with customer queries. Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Listing, updating and uploading catalogues & product on ecommerce portals (Amazon, Flipkart) Monitoring Inventory, Account Health and day-to-day management of processing labels, dispatching orders, tracking inventory, managing returns and claims, Also taking Customer Support assistance to create Campaigns and Strategizing to increase online sales)
- Revamping Company's Website by recommending change to website architecture, content, linking and other factors to improve SEO positions for target keywords. Image, Video Submission, Search Engine Submission and directory submission for link building
- Managed IndiaMart Portal for Company by Listing & uploading of products and Mapping Products with their Keywords. Ensuring customer interaction to increase reviews
Web Analytics Intern
Online Idea Lab
Bangalore
06.2018 - 12.2018
- Generation and Analysis of Traffic Report using, Analytics. Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking. Learnt about Google Tag Manager and its applications.
- Managing and Analyzing Campaigns. Improving Campaign Performance.Participated in Cross Training
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Formulating Marketing Strategies for Facebook Page in order to increase brand visibility and improve online brand positioning.
Digital Marketing and Research Intern
Wego
Bangalore
12.2017 - 05.2018
- Responsible for creating Campaigns, Ad Groups, Ad's and uploading keywords.
- Monitoring account activities and suggesting team on writing compelling ad copies, keyword research, optimizing etc.
- Managing and Creating HTML newsletters, campaign setup, list work, list segmentation, list creation, proof checking, link checks and scheduling email campaigns.
- Assist campaign manager and coordinate with senior email marketers to plan and fabricate marketing campaign.
- Analyzed XML sites, meta tags, images tag, alt tags, headers, page speed loading test, SEO tools analyze and advice SEO director about improvements and suggestions, and what will be impact post implementation
- Working on content check of Hotels and flight products description and coming up suggestions with high quality SEO keywords.
Digital Marketer Intern
NICT
Bangalore
03.2017 - 08.2017
- Created website for NICT (Rammurthy Nagar) and for client(Brands Mart).
- Created landing pages for NICT and have handled campaigns (Google and Facebook).Managed official social media accounts.
- Experience in handling clients for strategies like SEO, Lead Generation, Content Management, and landing page optimization
- Coordinated digital marketing program at client's location. Worked as single point of contact for debugging and error handling.
Web Developer
Skygraph Technology Solution
Bangalore
07.2014 - 12.2016
- Experience in Designing and managing WordPress based websites for various clients. Experience about Editing and Updating CSS files Testing WordPress Themes, plugins, Drupal modules. Have also built LMS website for client using Moodle.
- Have worked on Payment Gateway Integration. Have also designed many contact forms, plug-ins and themes.Designed Events Calendar on Drupal for corporate company
- Delivering proof of concept sites and helping sales team in their pre-sales activity.
- Worked on navigation and menu design on open source learning management system. (Moodle)
Education
Bachelor of Engineering -
SEA College Of Engineering & Technology, BE (ECE)
Bangalore2013
Pre University -
Jyoti Nivas College (PU)
Bangalore2009
School -
SSB English High School
Bangalore2007
Skills
- Brand Management
- Vendor Management
- Event planning and execution
- Demand Generation Marketing
- Analytics & Visualization Tools : Google Analytics, Excel, Tableau
- Google AdWords, SEO, Email Marketing( Lean Plum, Get Response, Stripo, SendInBlue) , Social Media Marketing , Digital Marketing
- E-commerce Marketing (Flipkart , Amazon)
- B2B Marketing (Indiamart , TradeIndia , Exporters India)
- Designing : Canva , Adobe Photoshop
- CMS/ Framework : WordPress, Drupal
- Web Technologies : HTML, CSS, Bootstrap, Payment Gateway
- Keyword Tool : Keyword Planner , Word Tracker Keyword Tool
- LMS/ Framework : Moodle
- Languages : PHP, SQL
Certification
- Google Analytics Certificate (2018)
- Google certification in AdWords Fundamentals and Video Advertising (2018)
- Certification in Photoshop & JavaScript from NICT Bangalore (2017)
- Certification in Digital Marketing From NICT Bangalore (2017)
Timeline
Assistant Manager Marketing
ALTEM Technologies Pvt Ltd
05.2023 - Current
Senior Digital Marketing Executive
PROLIM Solutions India Pvt. Ltd
05.2021 - Current
Digital Marketing Executive
Ossywud Technology Pvt Ltd
04.2019 - 02.2021
Web Analytics Intern
Online Idea Lab
06.2018 - 12.2018
Digital Marketing and Research Intern
Wego
12.2017 - 05.2018
Digital Marketer Intern
NICT
03.2017 - 08.2017
Web Developer
Skygraph Technology Solution
07.2014 - 12.2016
Bachelor of Engineering -
SEA College Of Engineering & Technology, BE (ECE)
Pre University -
Jyoti Nivas College (PU)
School -
SSB English High School
- Google Analytics Certificate (2018)
- Google certification in AdWords Fundamentals and Video Advertising (2018)
- Certification in Photoshop & JavaScript from NICT Bangalore (2017)
- Certification in Digital Marketing From NICT Bangalore (2017)
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