Reading Books
Sheetal Rajendra More
Digital Marketing (SEO, SMM, SMO, Lead Gen Etc)
Mumbai
Summary
Over 16 years of versatile experience in the BPO, Training and Digital Marketing Industry.
Over 9 years of Quality & Training Experience (V&A, Soft Skills and Corporate Trainings) – Full Time and Module Base (as per company requirement) Over 2 years of Sales & Inbound Process Experience
Work Profile: - Digital Marketing Expert (PPC, SEM, SMM, SEO, ORM, Lead Generation) Acquiring projects on SEO, SMM, SMO, Lead Gen, Affiliate Marketing and more. Building Word-press Websites Creating Website Contents. Writing Home page, About Us page, Product page and so on. Having 2+ years of experience in Internet Marketing.
Handled a wide range of internet marketing campaigns, online & offline. Bringing in new business and well-established campaigns and corporate opportunities to organization. Specialized in Website Development, Content Writing, SEO, Social Media Optimization, and other reputation management tasks. Providing effective solutions & end to end project management. Optimization of the websites and Making Digital Marketing Strategies including Content Writing, Articles Submission, Blog Posting, SEO, SMO, PPC, CMS, Email Marketing, Strategic Planning and Implementation, Brand Monitoring & Promotion to increase the ranking of Websites on Google, Yahoo, and MSN or another search engine.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
17
17
years of professional experience
3
3
years of post-secondary education
Work History
Digital Marketing Manager
Securens Systems Pvt. Ltd.
Mumbai
09.2019 - Current
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Drove cross-functional collaboration with focus on quality service delivery.
- Increased customer engagement through social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Created and managed social media campaigns to increase brand engagement.
Head of QA & Training Dept. | Digital Marketing
Merz Info Services Pvt. Ltd.
Mumbai
08.2016 - 09.2019
- Applied effective time management techniques to meet tight deadlines.
- Organized and detail-oriented with a strong work ethic.
- Cultivated interpersonal skills by building positive relationships with others.
- Paid attention to detail while completing assignments.
- Worked effectively in fast-paced environments.
- Developed and maintained courteous and effective working relationships.
- Demonstrated leadership skills in managing projects from concept to completion.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Gained strong leadership skills by managing projects from start to finish.
- Proved successful working within tight deadlines and a fast-paced environment.
- Excellent communication skills, both verbal and written.
- Worked flexible hours across night, weekend and holiday shifts.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Strengthened communication skills through regular interactions with others.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Head of Quality & Training Department
Trishul Group
Mumbai
01.2013 - 07.2016
- Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
- Provided observations, took measurements, and performed tests at various stages according to quality control plan.
- Wrote and implemented new rework procedures to standardize processes and streamline workflow.
- Mentored and encouraged employees to strive for excellence while fostering professional growth.
- Increased customer satisfaction through adherence to quality standards and customer requirements.
- Improved quality processes for increased efficiency and effectiveness.
- Devised specifications for processes.
- Liaised with HR manager to organize and perform quality standard training for new and existing staff.
- Established and tracked quality department goals and objectives.
Sr. Manager Quality
Merz Info Services.
Mumbai
11.2010 - 12.2012
- Training the newly recruited Trainers on Product & Sales factor
- Training them to build up the better business
- Training the Sales team to attract more customers for the business
- Training batches on V&A to neutralize their accent, speech, language enhancement and make them well verse with the US culture
- Monitoring, coaching & providing feedback to the team of 10 associates (QA’s & QE’s)
- The team’s Broad scope of responsibility includes getting good number of sales which should have 95% and above Quality Scores
- Assist in creating action plans that drive quality scores and customer satisfaction
- Checking daily/weekly/monthly reports to analyze performance and procedures to make the process compliant.
- Developed strong communication and organizational skills through working on group projects.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Managed time efficiently in order to complete all tasks within deadlines.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to develop and implement creative solutions to complex problems.
- Developed and maintained courteous and effective working relationships.
- Proven ability to learn quickly and adapt to new situations.
- Worked effectively in fast-paced environments.
- Demonstrated leadership skills in managing projects from concept to completion.
Quality Analyst & Trainer
Effort BPO Ltd.
05.2010 - 09.2010
- Monitoring, coaching & providing feedback to the team of 45 associates
- The team’s Broad scope of responsibility includes getting good number of sales which should have 95% and above Quality Scores
- Training the batches on Voice & Accent (V&A), Communication skills, soft skills & product knowledge
- Coaching and mentoring New QE’s, QE Interns & Senior CSE to move to the next level
- Conducting calibration sessions and meetings with the Client based in Canada and Team Leaders, Quality Evaluators, SMEs and Customer Service Managers on-shore
- Conducting sessions for the updates and areas of concern identified through monitoring
- Aggregating and analyzing monitoring results to identify process-level issues impacting performance
- Generating reports and drafting calibration variance reports as per client requirements
- Conducting calibrations with operations to limit variance within the process
- Making daily/weekly/monthly reports to analyze performance and procedures to make the process compliant
- Assist in creating action plans that drive quality scores and customer satisfaction
- Preparing and maintaining Quality reports and Root cause analysis for the team and process
- Provided regular updates to team leadership on quality metrics by communicating consistency problems or production deficiencies.
- Developed and maintained quality assurance procedure documentation.
- Collaborated with management to provide training on improved processes and assisted with creation and maintenance of quality training.
- Consulted manuals and process documents to investigate malfunctions.
- Developed training materials, SOPs and work instructions to supplement new team member onboarding.
Quality Analyst
Silk Route InfoTech Pvt Ltd.
03.2007 - 04.2010
- Monitoring, Coaching and providing feedback to a team of 30 Customer Relation Associates
- Provided regular updates to team leadership on quality metrics by communicating consistency problems or production deficiencies.
- Led process improvement projects to help operations meet and exceed quality standards and reduce costs.
- Developed and maintained quality assurance procedure documentation.
- Collaborated with management to provide training on improved processes and assisted with creation and maintenance of quality training.
- Monitoring calls side by side and on the monitoring system and providing immediate feedback
- Supervising online customer satisfaction results as well as maintaining the team records
- Product training for the agents
- The additional responsibility also includes Pre -Shift huddles; identify the areas of concern and formulate action plans for the same
- Training a batch of 8 agents every two – three weeks from account receivables, open the small business network and new hires for no good checks
- Conducting training for Quality monitory guidelines for every new hire batch
- Conducting refreshers once every month
Customer Service Representative
Choice Connex
09.2006 - 02.2007
- Generating sales and meeting monthly sales target
- Up selling Free Money to the US Customers
- Handle queries and complains of the walk-ins
- Explain new/existing schemes to the customers
- Taking Escalation calls and done supervisor’s job in absence of the teamleader.
Education
Higher School Certificate -
G B Vader High School
01.2003 - 04.2004
Secondary School Certificate - undefined
Little Angel’s School
01.2001 - 04.2002
Skills
New Business Development
undefinedInterests
Listening To Music
Travelling
Timeline
Digital Marketing Manager
Securens Systems Pvt. Ltd.
09.2019 - Current
Head of QA & Training Dept. | Digital Marketing
Merz Info Services Pvt. Ltd.
08.2016 - 09.2019
Head of Quality & Training Department
Trishul Group
01.2013 - 07.2016
Sr. Manager Quality
Merz Info Services.
11.2010 - 12.2012
Quality Analyst & Trainer
Effort BPO Ltd.
05.2010 - 09.2010
Quality Analyst
Silk Route InfoTech Pvt Ltd.
03.2007 - 04.2010
Customer Service Representative
Choice Connex
09.2006 - 02.2007
Higher School Certificate -
G B Vader High School
01.2003 - 04.2004
Secondary School Certificate - undefined
Little Angel’s School
01.2001 - 04.2002
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