Shefali Arora

• Drive revenue and adoption of Meta’s advertising solutions by managing strategic relationships with media agencies.
• Manage a $1B annualized revenue book of 50+ Agencies, with 6 team members reporting into me.
• Have delivered on revenue goals for multiple years and quarters in a row, with a strong culture of a high performing team.
• Built and grew new initiatives like : New Business Development, Agency Only Managed revenue as well as operational rigor on product goal attainments along with overall revenue goals.
• Strong CXO relationships across Agency Founders/Advertisers/VCs driving Meta product adoption in the ecosystem via event activations and vertical roundtables.

• Led the Real Money Gaming Vertical for India & Australia managing a $200Mn yearly ad investment portfolio and guiding a team of 3 Client Solutions Manager across the vertical.
• Transitioned the Gaming Vertical to India & worked with Marquee Clients such as : Dream 11, Games24x7 in India, and VGW, Entain in Australia.
• Grew Dream11 during WC 2023 amidst challenges of PlayStore, GST impact via measurement backed incrementality tests driving Incremental $1.8Mn achieving 127% on Q4'23 goals.
• Strong relationships with CXOs, agencies and executed focused on advanced measurement solutions and driving growth for top accounts by over 150% from 2021 to 2022 (VGW).
• Evangelized conversation of DEI & hosted the first Leaders of Tomorrow event aimed at senior leaders & founders in India.

Partner Business Development

• Business Development Lead for Audience Network for key markets : Australia/New Zealand and India.
• Trained and mentored new team mates and built out the GTM strategy for new product adoption in India & Australia.
• Business from region has grown 78% YoY and contributes to 28% of APAC's revenue (2021). Acquired over 40 publishers across India and Australia in a span of 1.5 years, growing the AN business by 4x in the region.

• Responsible for building AdMob Ecosystem in India through - evangelizing Indic content amongst apps, hosting large scale product awareness events, building CXO relationships with top partners.
• Built processes and team to scale partner management across top 200 clients in region.
• Grew revenue for book consistently over 30% YoY for 7 quarters.
• Hosted several landmark events for AdMob ecosystem in India :
  Google for Mobile & Premier Partner Circle, AdMob Code Labs & Design Sprints

• Responsible for Planning, Strategy and Analysis for key Healthcare clients in the North American Market & APAC market. Managed $80 Mn dollar business along with the business leads.
• Worked on wide variety of Digital Marketing Products – YouTube, Google Search, AdMob, Google Analytics, Mobile Search and the App Ecosystem.
• Used third party reports and measurement partners to come up with holistic plan for clients. (Appsflyer, AppAnnie, Branch)

• Worked as Qualitative Research Executive. Handled key clients across – FMCG, Durables and Media Category
• Created Research Studies to build consumer segmentation and category understanding. Built segmentation studies across markets, ethnographic understanding & positioning insights for clients.