Shefali Das

I'm a social media marketing enthusiast ready to jumpstart my career in the dynamic world of digital promotion. I'm actively seeking an entry-level position as a social media marketing intern, where I can apply my marketing education and passion for social platforms. I thrive on combining traditional marketing principles with the latest technological advancements to drive success for businesses. Let's collaborate and harness the power of social media to propel businesses to new heights

- Created LANDING PAGE for Free SEO Course, Free ChatGPT Course, Webinar, using PAGEMAKER. and SwipePages.
- Created logos for Brandveda and Jewellery Store using Looka.com.
- Created Meme, Infographics, Motivational Quotes, for my Linkedin, Instagram and FB page.
- Created content using WRITESONIC and also created E-Book for the same content.
- Created 30 days Social media content calendar for Brandveda and 7 day social media calender for Jewellery store.
- Created an audience and looklike audience. Understood the goals and tactics for each level of marketing funnel. i,e; the TOFU(top of funnel)      MOFU ( middle of funnel) BOFU(bottom of funnel).
- Used PHANTOMBUSTER for likes, comments, share, retweet, scraping data, from instagram, Linkedin, Twitter Etc.
- Did 50 post investigation research for BrandVeda and and GROWTH School
- Created buyers persona for Rolex Watch brand.

- Done competitive analysis for agency, agency clients and Brandveda
- Created marketing and content strategy for social media handles.
- Written a blog of '2500 words' on ‘Web Design course in Surat’ and it is appearing on 1st page of Google search.Currently Ranking 4th in   position.
- Converted Youtube video to reels via Minvo.ai
- Installed Pixel code on Landing pages.
- Created 10+ Social Media posts for Brandveda's Social Media Platforms.
- Created Instagram page and increased 100 followers in 10
 days. 

- Created reels and one of the reel got 11k+ views.

- Investigated 50+ Why I Am Seeing This Ad for Brandveda.

- Created E-mail series for Webinar and Welcome Series.

- Using Convert Kit Scheduled the Email series and sent to all subscribers.

- Created carousel image, Infographics, Memes using CANVA
- Used Phantombuster to schedule post on Instagram.
- Converted YouTube video into Instagram reels via Minvo.ai.
- Created Instagram Page and increased 100+ Followers in 10 days.
- Made Reels and one of the reel got 11k+ views.
- Posted 30+ Posts and Reels for Instgram page.

- Ran paid Ads in Meta Ads and increased followers for Instagram account using Engagement Campaign.

- By Running Traffic campaign got 15 profile visits for instagram page in 3.07 rs per instagram profile visit.

- Ran Awareness Campaign and got 37461 reach in 99.28 rs.

- Created FB page for Digital Marketing Agency.
- Used phantom buster, creator studio & publer to schedule post for my Instagram, FB page and Twitter.
- Created various custom audiences like Email list, FB audience all engagement, engaged with post, likes on FB page, Page visitors, Instagram followers, Website visitors on various days, Instagram Video views at various percentages and many more.
- Ran live campaign for daily budget of 100rs. for leads,traffic, engagement, and awareness. And got a total of 42765 Reach and 48916 impressions for amount spent 338rs.
- Created lookalike audiences also.
- Connected my WhatsApp account, Instagram page, Facebook page and Payment method in Meta Ads Manager.
- Created 10+ Campaigns for different audiences like Awareness campaign for JIO Cinema IPL match, Free ChatGPT Course, Digital Marketing Course, Brand Awareness and video view campaign for Brandveda.

• Reading
• Photography
• Cooking
• Gardening
• Yoga

- Schedule LinkedIn calendar using PUBLER and Meta Ads Planner.
- Using trending hashtags in my post
- Utilized web scraping techniques to extract HR profiles and efficiently converted the data into an Excel sheet for streamlined analysis and organization.
- Used Phantom Buster Automation Tool to send connection requests, to automatically like, share, and post to scrap competitor’s connections, etc
- Made LinkedIn Company Page named Air Tech Engineers.
- Created Campaigns for LinkedIn.

- Increased My connections from 0 to 450+ in 10 days.

- Created Polls for LinkedIn account.

- Used Phantom Buster Automation Tool to Schedule Tweets, Auto like, Comment, Auto Message sender, and Repost Tweet, Auto follow and unfollow.
- Creating tweets using Phantom Buster and ChatGPT. Identifying relevant profiles and initiating automated follow using Phantom Buster.
- Conducted extensive hashtag research to identify relevant and trending hashtags, ensuring maximum visibility and reach for the content.
- Used Hypefurry for scheduling tweets.
- Posted 100+ tweets related to digital marketing.

- Got Connected in many Communities like SEO, Digital Marketing, Facebook Ads etc

1. Lead Gen Funnel
- Created a lead Gen Funnel in Click Funnels for a
 Gym.
- Selected a lead Gen Funnel Template and customized it as per the requirements.
- Created a Opt-in page and thank you page.
- Offered a free E-book as a lead magnet.
- Created a Email containing E-book.
- Integrated Convert Kit with Click Funnels.
- Created Tag, Email template, Sequence, Automation in Convert Kit.
- Then by using Workflow in Click Funnels triggered the opt-in page and added Email by
 selecting third party integration (Covert Kit)
- Also purchased a domain from Hostinger and connected the domain with Click Funnels.
2. Webinar Funnel
- Selected a template of Webinar Funnel and customized it as per all the requirements.
- Created a webinar registration page , thank you page and broadcast page.
- Created webinar reminder series email and webinar replay series email.
- Added Tag, Email template, sequence and automation in convert kit.
- Then in Workflow pf Click Funnels triggered the opt-in page and added email by
 selecting third party integration. (Convert Kit)
3. Mini- Class Funnel
- Selected a template of Challenge Funnel Template and customized it to mini class
 funnel.
- Created a Challenge Opt-in page, thank you page and 6 challenge page for mini
 class with videos of mini class.

- Understanding of SERP structure, organic & inorganic search results
- Wrote title, meta description using portent SERP tool.
- Know SEO goals along with ON-page, OFF- page SEO goals, Technical SEO pages, Blogs.
- Performed on-page SEO activities for BRANDVEDA: Query sheet, USP sheet, Intention sheet, Content sheet,
- Keyword research (Primary. Secondary), Website structure, authority.
- On-page elements: - Created on-page elements for Brandveda website: Page title, meta description, H1, H2, alt text.  Link Building strategies:

- Build 50+ Backlinks from Business directory sites, Classified submission sites, SEO Audit submission site for FlyHigh Agency.
- I've examined more than 200 competitor backlinks and researched and analyzed a competitor's referring domain.
- Create schemas and Validate using Schema markup generator JSON-LD
- Wrote a Blog on " Web Design Course in Surat." of 2500+ words fully organic no use of AI. and currently ranking on 4th position on 1st page of google search.
- Done Site Audit using Screaming Frog and Sitebulb.

- Keyword research for Brandveda and FlyHigh Digital marketing agency by using Google ad Tool,
- Keyword Planner such as search volume, Top page bid (low range - high Range)
- Researched on 100+ Ad Copies of Competitors and Digital marketing agency by using SEMrush,
- Goggle keyword Planner and Manual - Like Title, heading, Description, Extensions
- Investigation on 5 competitors Landing pages like Section, call to action, Images/ videos, Key
 highlights, FAQ, Tools...
- For the Campaign, I created 20 ad groups and wrote headings and descriptions for each one.
- Matrixes were used for Forecasting and Reporting data such as Expected Impressions, Clicks,
- Expected CTR, Expected Avg CPC and Max CPC.
- Used Google Ads Transparency for finding competitor's ads and investigated them.
- SERP structure: Top position Ads and Bottom position Ads
- Bidding Types - Top of page, 1st position bid, 1st page bid.
- Bidding Method - Manual CPC, VCPM, CPM, CPV, Target CPA, Maximize Click, Maximize Conversion
- Google search Ads Targeting - Location, Device, Brand Device, Operating System, Laguage,
 gender, Interest, Google ads structure
- Keyword match Types & Ad Extensions
- Search Ads Anatomy - Making Expandable & Responsive Format Ads
- Ad Writing Strategies - Finding query, Indentation, Brand USP and finding competitors and their Ad
 copies, Landing page Investigation, Ad Investigation
- Set up data segments, Custom segments, combined segments for building remarketing
 audience
- Retargeting Audience - Connected all platforms for retargeting such as YouTube channels,
 Google Ads, Google Analytics and landing page.
- Auction insight Reports - Overlap rating, Impressions share, outranking share, Position above rate,
 Top of page rate.
- Knowledge of Display ad sizes - Vertical, leaderboard, banner, mobile size, square, rectangle and
 Responsive Ad Sizes
- Display ad structure, Bidding Methods
- Targeting option on Google Display network - placement, Keyword, Topic, Interest,
 Demographics & Narrow/ layer targeting
- Finding right placement, keywords, topics, interest, demographics.

• Brandveda's Digital Marketing and Data Analytics Specialist Program
• SEO Course
• Social Media Marketing
• Google Ads
• Google Analytics

• Jasper
• Write sonic
• Canva
• INSHOT
• Video.ai
• Pexels
• Page Maker

• Moz
• SEMrush
• Ahrefs
• Screaming frog
• SEOspider
• Site Bulb
• Ubbersuggest
• Jasper
• ChatGPT
• MarketMuse
• Neuronwriter
• SurferSEO
• Writesonic
• CopyScape
• Similarweb
• Hotjar
• Collectchat
• Wisernotify
• Hellobar