Google Analytics
Shefali Gill
Ghaziabad
Summary
Brand and content lead with over 5 years of experience, highly motivated and a strong team player. Proven knack for building brand presence and pipelines, creating and executing effective content strategies to drive brand awareness, engagement, and lead generation. Proficient in crafting industry-specific content assets such as blogs, social media, email marketing, sales campaigns, and eBooks.
Overview
6
6
years of professional experience
Work History
Sr. Content and Brand Specialist, Marketing and Sales
Successive Digital
02.2023 - Current
- Led team of 7+ copywriters, designers, and digital marketing associates in growth marketing and customer experience.
- Secured $1.5M in revenue by managing 25+ marketing and app development proposals, closing 4 new customers.
- Directed content and SEM marketing for Strapi, Dentsu, Biocommerce, BFL, and YATRA.
- Managed Digital Decode, overseeing 15+ live webinars with average attendance of 1,000+.
- Independently grew LinkedIn page followers by 100k in 14 months.
- Delivered 70+ blogs, 100+ posts, and 49 videos, attracting +1M new website visitors.
Marketing Communication Specialist, COE
Innovaccer Analytics Pvt.Ltd
11.2022 - 02.2023
- Ensured brand consistency and customer voice across marketing and sales campaigns, websites, PRs, and brand mentions.
- Created and delivered sales enablement kits and training for 50+ demand gen and inside sales reps.
- Authored thought leadership blogs and white papers for payers and providers, driving 40k new visitors to website with a 30-second average read time.
Content Strategist
Cloud Analogy
10.2020 - 10.2022
- Developed blogs and PRs for Salesforce's Dreamforce 2022 official website.
- Collaborated with cross-functional teams to align content with marketing objectives.
- Created engaging blog posts, whitepapers, and social media content to boost brand visibility.
- Assisted with GPTW culture audits and yearly newsletters.
Content Writer
DailyHunt
02.2019 - 09.2020
- Coordinated with 50+ reporters and 1,000+ contributors to maintain up-to-date election content, solidifying the platform's reputation as a trusted news source.
- Covered Delhi election 2020 as key news editor for digital app and web platform, delivering timely and accurate news coverage.
- Led the editorial team in covering significant events like Karnataka Bypoll 2019 and Ayodhya Verdict, producing high-quality content for digital app and web users.
- Delivered voiceovers for live updates, special segments, and comprehensive event coverage, enriching the platform's multimedia content.
- Created engaging blog posts, whitepapers, and social media content, boosting brand visibility and audience engagement.
- Assisted with GPTW culture audits and yearly newsletters, enhancing internal communication and company culture.
Education
BCom Hons -
MJPRU, Bareilly
12th -
Kendriya Vidyalaya, Moradabad
Skills
Copywriting
Video Production
Social Media Management
SEO/SEM
Sales Enablement
Email Marketing
UX Writing
Software
Semrush
Ahref
Webflow
Hotjar
SparkTor
Industries
- Healthcare
- AI and SaaS
- AgriTech
- BSFI
Accomplishments
- Recognized in Shark Tank India for my content and brand project (Ravelcare)
- Helped the company bag many big ticket clients in healthcare, fintech and Agritech domain
- Got Featured in the Los Angeles Tribune
- Interviewed Executive Director of AAI
- Helped the company drive and launch Digital transformation video series 'Digital Decode'
Project Highlights
- Live Webinar Series: Launched and led a live webinar series with strategic partners, generating 21 high-quality leads.
- Customer Experience (CX): Rolled out CX capabilities, creating key assets such as an audit ebook, email campaigns, and landing pages, driving significant lead engagement.
- Agritech Campaign: Developed and executed GTM email campaigns, ad copies, and product brochure, boosting market presence and lead generation.
- Webflow Campaign: Executed targeted GTM email campaigns and ad copies, enhancing digital outreach and engagement.
- Gen AI Campaign: Managed PR for Gen AI CoE, created ad copies, brochures, and videos, significantly elevating brand visibility and awareness.
Timeline
Sr. Content and Brand Specialist, Marketing and Sales
Successive Digital
02.2023 - Current
Marketing Communication Specialist, COE
Innovaccer Analytics Pvt.Ltd
11.2022 - 02.2023
Content Strategist
Cloud Analogy
10.2020 - 10.2022
Content Writer
DailyHunt
02.2019 - 09.2020
BCom Hons -
MJPRU, Bareilly
12th -
Kendriya Vidyalaya, Moradabad
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