Shefali Mehta

• Clients handled: Lodha, Adani Group, Awfis, Otis, Propshare, Kinetic Green, Piaggio among others
• Key Responsibility Areas: Business Acquisition, Strategic Planning and Messaging, Media Relations and Reputation Management, Stakeholder Engagement, Crisis Management, Mentoring and Team Management
• Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Develop strategic, integrated campaigns for diverse set of clients
• Monitored industry trends, keeping current on latest changes and competition in industry.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Demonstrated proficient leadership skills to motivate employees and build competent teams.
• Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
• Established culture of continuous improvement, fostering innovation and driving sustainable growth across organization.
• Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.

• Key Responsibility Areas: Strategy and Planning, Message Development, Crisis and Issue Management, Agency Management, Media Outreach, Events Management, Internal Communications
• Formulate, direct and implement key communication messages and strategies for various marketing initiatives in domestic and overseas location
• Work closely with the CXOs and across levels within organization
• Liaise across departments and functions to understand their key needs, plan and communicate them to external audiences in a timely manner
• Work in tandem with social media team to amplify their activities
• Effectively manage Client-Agency relationship and oversee Agency deliverables on a daily basis
• Creating processes and operations, streamlining systems
• Crisis & Issue Management:

- Anticipating issues and providing strategies to minimize negative coverage

- Formulating and maintaining crisis data bank which was appreciated, implemented and had become reference tool for internal stakeholders and Agency

- On-going crisis management included information collation, drafting and securing approvals for statements, ensuring timely dissemination, overseeing monitoring of the coverage and messaging

• Streamlined external messaging by collaborating with PR agencies and media partners on press releases, interviews, and events.
• Capitalized on carefully built media relations to enhance outreach and public image.
• Drafted speeches for company executives and advised on media talking points.
• Fostered positive relationships with key business journalists in national and trade publications.
• Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.

• Clients handled: Times Network, Hinduja Group, Godrej Consumer Products Limited, Johnson & Johnson, GoAir, IDA Ireland, VFS Global, Global Indian International School, other projects
• Key Responsibility Areas: Strategy and Planning, Message Development, Crisis and Issue Management, Client Servicing, Media Outreach, Team Management, Finance Planning & Management, New Business Development, Events Management
• Assist in setting up consumer vertical at Adfactors PR
• Developed annual plans to align client objectives with actionable strategies to drive brand narratives.
• Managing client relationships at operation and CXO level
• Mentor, coach & support all team members
• Evaluated campaign performance against KPIs, making timely adjustments to optimize results and ROI for clients.
• Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable PR partner.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Clients handled: The Taj Group of Hotels, Ginger Hotels, Jaguar Land Rover
• Key Responsibility Areas: Manage Overall Account Team Performance, Client Servicing, Strategy and Message Development, Media Outreach, Crisis and Issue Management, Events Management, Team Management, Finance Planning & Management, handling day-to-day operations
• Led and implemented award-winning campaigns
• Coordinated efforts across teams and offices to ensure seamless delivery of services to clients.
• Boosted client satisfaction by effectively managing and resolving account issues.
• Streamlined account management processes, improving overall efficiency and productivity.
• Evaluated client needs and developed tailored campaigns to drive brand recall and enhance positioning.
• Ensure performance expectations, career development plan and goals are set for team members

• Clients handled: Kingfisher Airlines, Disney India, Castrol, Hindustan Unilever, Royal Challengers Bangalore, Goafest, JWT, MTR Foods, Nikon, Hyundai Motor India, projects for Federation of Indian Airlines (FIA), Force India & United Breweries Group
• Key Responsibility Areas: Client Servicing, Strategy and Planning, Message Development, Media Outreach, Crisis and Issue Management, Events Management, New Business Development (PR & Digital), Developed and Monitored Project Budgets, Manage Accounts & Finance across clients, handling day-to-day operations, Team Management
• Led and grew digital business in Mumbai
• Instrumental in shifting client-team relation to positive one within year of joining organisation
• Develop and maintain productive team relationships; teach and groom team members, co-ordination with teams across centres to maintain constant and appropriate flow of information
• Improve profitability on accounts by maintaining associate and supplier costs to minimum, upscaling client retainer by 200% and winning new business
• Maintained up-to-date knowledge of industry trends and best practices, offering valuable insights to clients
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.

• Clients handled: Vogue India, GoAir, O2, Dale Carnegie Training, Elecon Engineering Company Ltd, The McDowells Indian Derby, Temptation Foods Ltd, Milleret Watches, Fastrack and United Spirits
• Key Responsibility Areas: Client Servicing, Strategy and Planning, Media Relations, Drafting Communication Material, Event Management, Crisis and Issue Management, New Business Development
• Conceptualised launch of Vogue India with focus on unique venue setup resulting in both client and guests appreciation
• Successful launches and reviews generated resulted in O2 India being ranked as top nation in APAC region for best media mileage and key messages
• Launched and handled PR for GoAir
• Integral part of team that conceptualised and executed PR strategies for ‘The McDowells Indian Derby'