Result oriented professional with over 2 years of dedicated experience in Product Management. Proven ability to thrive in fast-paced environments, drive product development, and foster community engagement. Skilled in guiding products from inception to launch, utilizing agile methodologies and strategic planning to ensure market success. Passionate about innovation and leveraging data-driven insights to inform decision-making.
Hi, I’m
Shefali Paul
Pune
Summary
Overview
3
years of professional experience
Work History
KonfHub Technologies LLP
Product manager
01.2023 - Current
Job overview
- Directing the entire product lifecycle of a Live Quizzing platform, overseeing every stage from inception to deployment
- Crafting a robust growth strategy aimed at expanding the user base and driving adoption of the platform
- Collaborating seamlessly with engineering, design, and marketing teams to establish clear product requirements, prioritize features, and execute plans effectively
- Conducting comprehensive market research, competitive analysis, and user interviews to ascertain user satisfaction and inform product development decisions
- Implementing a successful subscription model for the platform, resulting in 70% growth and enhanced product functionality.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
KonfHub Technologies LLP
Community Manager
01.2021 - 02.2023
Job overview
- Developed and executed community engagement strategies to foster user loyalty and drive product adoption
- Moderated online forums, social media channels, and user groups to facilitate meaningful drive substantial growth
- Organized and promoted B2B community engagements for clients like Zoho, Harness, Snowflake, Microsoft, JetBrains.
- Acted as a liaison between the community and internal teams, advocating for user needs and feedback integration.
- Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
- Organized regular community events, fostering a sense of belonging among members and promoting networking opportunities.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
Franchise Bazaar
Digital Marketing Intern
Job overview
Upreality (India & Australia)
Social Media Marketing Intern
Job overview
Janaseva Foundation
Content Writing Intern
Job overview
Education
Pune University
Master of Arts from English Literature
05.2024
University Overview
Vishwakarma University
Bachelor of Arts from Journalism & Mass Communication
06.2021
University Overview
Skills
- Managed a team of 3 developers and 1 QA, conducting weekly stand-ups and implementing bi-weekly release cycles for efficient Product Lifecycle Management
- Conducted hands-on Market research and analysis, identifying competitor strategies and user preferences to enhance features and boost user satisfaction
- Collaborated closely with the UX team using tools like Figma, incorporating user and team feedback to refine Product User Experience (UX)
- Utilized Excel and Google Analytics for Data analysis, enabling informed decision-making and strategy formulation
- Demonstrated strong Communication skills by coordinating with cross-functional teams including engineering, marketing, content, and research
- Created compelling content on platforms like Medium and Canva to support growth strategies and enhance brand presence
- Skilled in Client Relationship Management to gather and analyzing client feedback, translating it into actionable insights to drive product development and enhancements
Accomplishments
Accomplishments
- Led the development and launch of a new product i.e QuizHub, a live quizzing platform resulting in a 20% increase in user engagement within the three month.
- Implemented and successfully launched subscription pricing model for a live quizzing platform, driving significant revenue growth and expanding user base. Strategically designed pricing tiers to cater to diverse user segments, resulting in increased customer retention and satisfaction.
- Developed and executed product roadmaps aligned with company goals and market trends, ensuring achieving key milestones.
- Established and nurtured an online community of over 10,000+ active members, fostering meaningful engagement and brand loyalty.
- Cultivated strong relationships with community members by providing timely support, soliciting feedback, and organizing exclusive events, contributing to a positive brand reputation and customer loyalty.
Timeline
Product manager
KonfHub Technologies LLP
01.2023 - Current
Community Manager
KonfHub Technologies LLP
01.2021 - 02.2023
Digital Marketing Intern
Franchise Bazaar
Social Media Marketing Intern
Upreality (India & Australia)
Content Writing Intern
Janaseva Foundation
Pune University
Master of Arts from English Literature
Vishwakarma University
Bachelor of Arts from Journalism & Mass Communication
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