Shefali Srivastava
Noida
Summary
Creative Social Media Account Manager with a background in developing successful social media strategies and campaigns across multiple platforms. Have demonstrated the ability to increase brand visibility, engagement, and customer interaction through creative content creation and effective audience targeting. Strengths include multitasking, strategic planning, problem-solving skills, and ability to monitor social media trends to drive marketing strategy. Previous work has resulted in significant growth in online presence and brand recognition.
Overview
4
4
years of professional experience
Work History
Account Manager
Modifyed Digital Marketing
Noida
10.2023 - Current
- Directed client projects, focusing on social media marketing.
- Managed over five social media accounts efficiently.
- Conducted market trend research to enhance engagement rates from 20% to 60%.
- Worked closely with three departments (Video, Design, and Content) to produce high-quality content for social media platforms, ensuring engagement and brand consistency.
- Achieved 100% success in meeting 20XX's ROI targets.
- Oversaw the management of content calendars across channels.
- Identified novel methods to maximize effects of existing influencer relationships for marketing purposes.
- Found opportunities to place sponsored content on influential digital channels.
- Ensured consistent brand messaging and visuals on all channels.
- Analyzed analytics to detect user engagement trends.
- Analyzed campaign performance through tools such as Hootsuite Insights and Sprout Social.
- Utilized editing and graphic design tools for creating content.
- Participated in numerous conferences on company's behalf.
- Secured favorable terms in contracts to enhance revenue.
- Served as the primary contact for client concerns and needs.
- Provided clients with well-researched insights on market dynamics.
- Held frequent business reviews with clients to assess their needs and adjust offerings.
Social Media Manager
Wanderon Experiences
Gurugram
06.2022 - 10.2023
- Developed brand content, including travel shoots, social media management, content strategy, and content calendar.
- Executed reel shoots, scripted content, and created designs and copy for postings.
- Ensured consistent brand image through effective ORM execution.
- Researched and implemented effective hashtags for boosted visibility.
- Maintained policy compliance in digital publishing processes.
- Designed and delivered impactful social media strategies achieving business objectives.
- Analyzed market trends and competitor strategies to inspire content creation.
- Generated fresh concepts through collaborative discussions.
- Developed visual and written materials to enhance social channel engagement.
- Expanded audience engagement through collaboration with influencers and brands.
- Ensured user-generated content met promotional needs while complying with brand guidelines and copyrights.
- Measured campaign effectiveness through data analysis.
- Led production design efforts for a travel-related music video.
- View my work:
- Music Video: https://youtu.be/MFuhTn8gdkU?si=42fSYiauPjW0ghDR.
- Main Lead: https://youtu.be/jTuT8OWus_c?si=FQp4Fpcpp6ZQlIth.
E Commerce Merchandiser
bluerickshaw.com
06.2021 - 05.2022
- Oversaw B2B online platform to connect Indian craftsmen with global clients.
- Regularly traveled to source materials and communicate with clients.
- Managed e-commerce website operations, focusing on category organization.
- Streamlined the invoicing process, enhancing efficiency and accuracy in financial transactions.
- Successfully managed event and exhibition coordination, showcasing the organization's offerings to a global audience.
- Conducted regular inventory checks to maintain accurate stock levels.
- Provided feedback from customers regarding product selection, display, and pricing.
- Participated in weekly meetings regarding upcoming promotions or changes in product lines.
- Collaborated with vendors to ensure timely delivery of merchandise.
- Collaborated with vendors to negotiate pricing, delivery dates, and other terms of sale.
Fashion Consultant
Blackberry
01.2021 - 02.2022
- Organized fashion sample garments for sales reps and agents.
- Presented available merchandise with attractive displays and pleasing arrangements.
- Flattered customer bodies by selecting appropriate, on-trend clothes.
- Communicated with vendors regarding inventory levels, pricing, new arrivals.
Education
B.Des. -
Asian Academy of Film and Television
Noida, INDIA12.2021
XIIth - English
01.2018
Xth - English
01.2015
Skills
- Excel Proficiency
- Microsoft Office Proficiency
- Content Marketing
- Project Coordination
- Team Leadership
- Effective Communication
- Digital Content Strategy
- Marketing Content Planner
- Online Engagement Campaigns
- Creative Content Development
- Client Account Management
- Client Relationship Manager
- Narrative Development
- Visual Production Designer
- Creative Content Production
- Content Editing
- Skilled in Video Editing Applications
- Project management
Languages
English
Hobbies and Interests
- Travel
- Content creation
- Art
Projects
Travel video, Worked on a YouTube travel video for the Company WanderOn, I was the main character in the video, I worked as a stylist, script ideation, and management, and played a lead role!, https://youtu.be/MFuhTn8gdkU?si=42fSYiauPjW0ghDR, https://youtu.be/jTuT8OWus_c?si=8rlL5thDKxGQ8atq
Sociallinks - Instagram
https://www.instagram.com/shefaaaliiiii/
Personal Information
Total Experience: 4 Years
Languages
Hindi
First Language
English
Advanced (C1)
C1
Accomplishments
I was awarded the title of 'Creative Machine' at Wanderon for generating numerous innovative ideas and producing impactful content, which significantly contributed to increasing KPIs, ROI, and lead generation for the account.
Additionally, I received the title of 'Consistent Performer' for my dedication and hard work, which helped the company achieve a higher ROI.
Timeline
Account Manager
Modifyed Digital Marketing
10.2023 - Current
Social Media Manager
Wanderon Experiences
06.2022 - 10.2023
E Commerce Merchandiser
bluerickshaw.com
06.2021 - 05.2022
Fashion Consultant
Blackberry
01.2021 - 02.2022
B.Des. -
Asian Academy of Film and Television