Shefali Garg
Bengaluru
Summary
MBA (Marketing) candidate with hands-on experience in digital marketing, campaign execution, and marketing analytics. Worked on SEO, paid campaigns, content optimization, and funnel analysis to improve brand visibility, engagement, and conversion outcomes. Comfortable working cross-functionally, and translating data into actionable marketing insights. Seeking entry-level roles in marketing, sales, or business consulting.
Overview
1
1
year of professional experience
5
5
Certifications
Work History
Digital Marketing Intern
Desire4travels
Work from Home
08.2025 - 10.2025
- Redesigned Instagram, Facebook, and LinkedIn content calendars using keyword and competitor insights, improving brand visibility and audience engagement by 10% to 15%.
- Conducted keyword research using Google Ads, and applied SEO best practices to optimize blog content and improve organic website traffic by 10-18%.
- Planned and executed digital marketing campaigns, tracking performance metrics including CTR (1-2%) and impressions (10-15%) to assess effectiveness.
- Analyzed campaign performance using Google Analytics and social media insights, offering actionable recommendations to enhance ROI and boost audience engagement.
- Optimized Google My Business and local SEO strategies to increase local visibility and drive customer acquisition for small businesses.
Sales and Marketing Intern
Skilled Sapiens
Work from Home
07.2025 - 08.2025
- Optimized sales funnel (500 leads to 40 conversions, 8% CR) by identifying mid-funnel drop-offs and proposing personalized demos and testimonial-led campaigns.
- Utilized BANT, CHAMP, and SPIN frameworks to qualify 250 MQLs, enhancing discovery and minimizing unqualified demos.
- Evaluated CAC (~₹3,500) against ₹75K ad spend and proposed strategies (video testimonials, influencer tie-ups) to optimize acquisition costs.
- Coordinated post-demo follow-ups with 250+ B2B prospects via email and LinkedIn to progress deals towards closing.
Human Resources Intern
Radio Mirchi
Bengaluru
04.2025 - 06.2025
- Coordinated campus hiring across Bangalore, Hyderabad, and Trivandrum by managing placement cell communication and maintaining candidate pipelines to streamline recruitment process.
- Supported recruitment for 15–20 South Indian roles, contributing to 5–6 successful closures through targeted sourcing and candidate coordination.
- Improved employer brand visibility on LinkedIn and Glassdoor by creating 8 to 10 culture-focused posts and updating 5 to 6 job descriptions to better reflect Mirchi’s work environment.
- Supported the rebranding of HR initiatives by simplifying internal communication and refreshing the tone to align with Mirchi’s fun, creative culture.
Education
MBA -
Symbiosis Institute of Business Management
Bengaluru, India03-2026
Bachelors of Commerce -
University of Delhi, Kalindi College
New Delhi,India06-2023
Skills
- Digital Marketing Strategy
- SEO & Content Optimization
- Performance Marketing (Google Ads)
- Campaign Planning & Execution
- Google Analytics
- CAC & Conversion Rate Analysis
- Microsoft Excel (Advanced)
- B2B Sales Fundamentals
- Lead Qualification (BANT, SPIN, CHAMP)
- Sales Funnel Optimization
Accomplishments
Winner at CaseQuest International Business Case Study Challenge by Business Prodigy's
Certification
AI Marketing Strategy by Udemy
Timeline
Digital Marketing Intern
Desire4travels
08.2025 - 10.2025
Sales and Marketing Intern
Skilled Sapiens
07.2025 - 08.2025
Human Resources Intern
Radio Mirchi
04.2025 - 06.2025
MBA -
Symbiosis Institute of Business Management
Bachelors of Commerce -
University of Delhi, Kalindi College