Shehzaad Shaikh

Work History

Programmatic Account Manager

Dentsu

Primary responsibilities to monitor, and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360), DCM
Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch
Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues
Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns
Send post campaign analysis within two business working days of campaign end date
Monitoring campaign delivery, performance, and margin to ensure all targets are met
Provide Sales/Clients with optimizations and recommendations by analyzing across key variables
Carrying out post-campaign analysis to provide insights to share with Sales/Clients
Good organizational skills are required to be able to run multiple campaigns at one time, and to ensure campaign finances are managed correctly

Campaign Manager

Blis Media

08.2021 - 05.2024

This role supports our UK Ad Operations team
Involved in managing multiple campaigns from set up to completion, optimizing where possible and troubleshooting issues where appropriate
At month end you will also be responsible for the reconciliation of billing figures from the Blis platform for invoicing purposes
Manage the delivery of RTB campaigns using the Blis DSP
Managing PMP deals on DV360 and Trading Desk
Fluent with 3rd party vendors such as DCM, Sizmek, Flashtalking and Ad form
Ensure campaigns are set up and run as per relevant targeting laid out by the Salesperson responsible
Worked with Rubicon/Magnite for setting up the PMP deal
Completed certification course on DV360
Monitoring campaign delivery, performance, and margin to ensure all targets are met
Provide Sales/Clients with optimizations and recommendations by analyzing across key variables
Carrying out post-campaign analysis to provide insights to share with Sales/Clients
Good organizational skills are required to be able to run multiple campaigns at one time, and to ensure campaign finances are managed correctly
At month end you will be responsible for the reconciliation of billing figures from the platform and populating templates ready for invoicing
Work closely with the Engineering team to troubleshoot any technical issues for a campaign
Analyze data from the campaigns to draw out conclusions to present back to the Sales team and clients
Troubleshoot issues; take accountability and ensure relevant personnel are involved when an issue occurs

Campaign Manager

Vserv Digital Solution

07.2019 - 08.2021

Working in the Digital Advertising space with experience in Campaign Management, Ad-operations, RTB and programmatic ads
Currently working as a campaign manager with Vserv Digital services in planning and optimizing campaigns for optimal yield
Knowledge of Facebook Business manager, Blis, Hotstar OTT, TikTok ads, Mediamath, Taboola/outbrain as well, in order to provide reach, leads, and results for different brands across the industry
Implementation knowledge of Double verify, IAS etc for fraudalency
Managing RTB on DV360
Working knowledge of ad creative platform such as Celtra and Mopub
Manage and conduct all implementation aspects for campaigns including client and order setup, inventory reservation, and order optimization
Hands on knowledge of various ad platforms like FB ads manager, Mediamath, Taboola, TikTok, Youtube Campaign, Dv360, Hotstar OTT, Vserv DSP
Worked on various campaign models like CPM, CPC, CPI, CPS, CPL,CPV, CPCV etc
Liaise closely with clients throughout campaigns, often on an every-day basis and manage administrative, campaign work and ensuring that all campaigns complete on time and on budget
Interact directly with clients/agencies to receive, test, and implement advertiser creative
Manage order revisions, creative changes, and assist sales team and clients with reporting
Investigate and resolve operational queries from client/account team, including inventory, creative assignment and tracking discrepancies
Report and analyze advertising revenue each month – granular reports by client, geography, product, channel etc
Continually evaluate and develop Operation management processes to ensure this area of the business scales with the rest of the digital unit

Digital Marketing Executive

Digital E-Commerce Solutions

12.2018 - 06.2019

Handling day to day Digital Marketing operation
Develop and manage digital marketing campaigns
Optimize content for the website and social networking channels such as Facebook, Twitter, and Instagram
Track the website traffic flow and provide internal reports regularly
Execute social media efforts to improve KPIs, likes, shares, tweets, etc
Conduct keyword research according to the latest keyword research strategies
Track, report, and analyse website analytics, and PPC campaigns
Optimize the landing pages of paid search engine marketing campaigns
Research and analyse advertising links of the competitors
Manage the expense and budget of campaigns, and estimate monthly costs
Managing and optimizing CTAs, landing pages, and the lead generation forms

E-Commerce Associate

Unison Traders

12.2017 - 05.2018

Managing various online portals such as; Amazon, Flipkart, Snapdeal, Shopclues, PayTM
Running Paid Advertising Campaigns on Flipkart & Amazon
Product listing/updating/modifying the product information and photos on various online portals
(Amazon, Flipkart, Snapdeal, Shopclues, PayTM Mall.)
Order Processing through UNICOMMERCE Software or Individually
Handle customer queries and solve their issues
Calling and follow ups to the customer
Keep a record of the data and also work on excel sheets to maintain the record
Accounts/sales reports to be generated every month end
Inputs items that need to be pulled for photographs into an internal inventory system
Organising and coordinating photo shoots
Ensure all ecommerce orders are processed accurately within specified time windows
Processing of customer requests (quotes, returns, etc.) within specified time windows
Conduct cold callings, displaying an in-depth knowledge of all services
Expertise on Keywords

Summary

Overview

Work History

Programmatic Account Manager

Campaign Manager

Campaign Manager

Digital Marketing Executive

E-Commerce Associate

Education

MBA -

b.m.s -

Skills

Personal Information

Key Highlights

Certification

Timeline

Accomplishments

Work Preference

Work Type

Work Location

Important To Me

Work Availability

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