Summary
Overview
Work History
Education
Skills
Personal Information
Key Highlights
Certification
Timeline
Accomplishments
Work Preference
Work Availability
Shehzaad Shaikh

Shehzaad Shaikh

Mira Road (E)

Summary

Results-driven Programmatic Media Account Manager with 6 years of experience in digital advertising, specializing in RTB, DSPs, and data-driven marketing strategies. Proven ability to optimize campaigns, increase ROI, and drive customer engagement through targeted media buying and analytics. Adept at leveraging platforms like DV360, The Trade Desk, and Google Ads to enhance brand visibility and campaign performance. Passionate about innovation in programmatic advertising and strategic account management.

Overview

5
5
years of professional experience
4
4
Certification

Work History

Programmatic Account Manager

Dentsu
  • Primary responsibilities to monitor, and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360), DCM
  • Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
  • Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch
  • Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues
  • Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns
  • Send post campaign analysis within two business working days of campaign end date
  • Monitoring campaign delivery, performance, and margin to ensure all targets are met
  • Provide Sales/Clients with optimizations and recommendations by analyzing across key variables
  • Carrying out post-campaign analysis to provide insights to share with Sales/Clients
  • Good organizational skills are required to be able to run multiple campaigns at one time, and to ensure campaign finances are managed correctly

Campaign Manager

Blis Media
08.2021 - 05.2024
  • This role supports our UK Ad Operations team
  • Involved in managing multiple campaigns from set up to completion, optimizing where possible and troubleshooting issues where appropriate
  • At month end you will also be responsible for the reconciliation of billing figures from the Blis platform for invoicing purposes
  • Manage the delivery of RTB campaigns using the Blis DSP
  • Managing PMP deals on DV360 and Trading Desk
  • Fluent with 3rd party vendors such as DCM, Sizmek, Flashtalking and Ad form
  • Ensure campaigns are set up and run as per relevant targeting laid out by the Salesperson responsible
  • Worked with Rubicon/Magnite for setting up the PMP deal
  • Completed certification course on DV360
  • Monitoring campaign delivery, performance, and margin to ensure all targets are met
  • Provide Sales/Clients with optimizations and recommendations by analyzing across key variables
  • Carrying out post-campaign analysis to provide insights to share with Sales/Clients
  • Good organizational skills are required to be able to run multiple campaigns at one time, and to ensure campaign finances are managed correctly
  • At month end you will be responsible for the reconciliation of billing figures from the platform and populating templates ready for invoicing
  • Work closely with the Engineering team to troubleshoot any technical issues for a campaign
  • Analyze data from the campaigns to draw out conclusions to present back to the Sales team and clients
  • Troubleshoot issues; take accountability and ensure relevant personnel are involved when an issue occurs

Campaign Manager

Vserv Digital Solution
07.2019 - 08.2021
  • Working in the Digital Advertising space with experience in Campaign Management, Ad-operations, RTB and programmatic ads
  • Currently working as a campaign manager with Vserv Digital services in planning and optimizing campaigns for optimal yield
  • Knowledge of Facebook Business manager, Blis, Hotstar OTT, TikTok ads, Mediamath, Taboola/outbrain as well, in order to provide reach, leads, and results for different brands across the industry
  • Implementation knowledge of Double verify, IAS etc for fraudalency
  • Managing RTB on DV360
  • Working knowledge of ad creative platform such as Celtra and Mopub
  • Manage and conduct all implementation aspects for campaigns including client and order setup, inventory reservation, and order optimization
  • Hands on knowledge of various ad platforms like FB ads manager, Mediamath, Taboola, TikTok, Youtube Campaign, Dv360, Hotstar OTT, Vserv DSP
  • Worked on various campaign models like CPM, CPC, CPI, CPS, CPL,CPV, CPCV etc
  • Liaise closely with clients throughout campaigns, often on an every-day basis and manage administrative, campaign work and ensuring that all campaigns complete on time and on budget
  • Interact directly with clients/agencies to receive, test, and implement advertiser creative
  • Manage order revisions, creative changes, and assist sales team and clients with reporting
  • Investigate and resolve operational queries from client/account team, including inventory, creative assignment and tracking discrepancies
  • Report and analyze advertising revenue each month – granular reports by client, geography, product, channel etc
  • Continually evaluate and develop Operation management processes to ensure this area of the business scales with the rest of the digital unit

Digital Marketing Executive

Digital E-Commerce Solutions
12.2018 - 06.2019
  • Handling day to day Digital Marketing operation
  • Develop and manage digital marketing campaigns
  • Optimize content for the website and social networking channels such as Facebook, Twitter, and Instagram
  • Track the website traffic flow and provide internal reports regularly
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc
  • Conduct keyword research according to the latest keyword research strategies
  • Track, report, and analyse website analytics, and PPC campaigns
  • Optimize the landing pages of paid search engine marketing campaigns
  • Research and analyse advertising links of the competitors
  • Manage the expense and budget of campaigns, and estimate monthly costs
  • Managing and optimizing CTAs, landing pages, and the lead generation forms

E-Commerce Associate

Unison Traders
12.2017 - 05.2018
  • Managing various online portals such as; Amazon, Flipkart, Snapdeal, Shopclues, PayTM
  • Running Paid Advertising Campaigns on Flipkart & Amazon
  • Product listing/updating/modifying the product information and photos on various online portals
  • (Amazon, Flipkart, Snapdeal, Shopclues, PayTM Mall.)
  • Order Processing through UNICOMMERCE Software or Individually
  • Handle customer queries and solve their issues
  • Calling and follow ups to the customer
  • Keep a record of the data and also work on excel sheets to maintain the record
  • Accounts/sales reports to be generated every month end
  • Inputs items that need to be pulled for photographs into an internal inventory system
  • Organising and coordinating photo shoots
  • Ensure all ecommerce orders are processed accurately within specified time windows
  • Processing of customer requests (quotes, returns, etc.) within specified time windows
  • Conduct cold callings, displaying an in-depth knowledge of all services
  • Expertise on Keywords

Education

MBA -

thakur institute of management studies and research
01.2018
GPA: 70

b.m.s -

Shri L.P Raval College Of Science And Commerce
01.2014
GPA: 70

Skills

  • Programmatic Media Buying (DV360, The Trade Desk, Google Ads)
  • Campaign Optimization & Performance Analysis
  • Audience Targeting & Data-Driven Strategies
  • Real-Time Bidding (RTB) & Demand-Side Platforms (DSPs)
  • Client Relationship Management & Strategic Planning
  • Cross-Functional Team Leadership & Collaboration
  • Digital Marketing Analytics & Attribution Modeling
  • Data analysis
  • Programmatic buying
  • Campaign management
  • Ad operations
  • Goal oriented

Personal Information

Date of Birth: 01/06/94

Key Highlights

Results-driven Programmatic Media Account Manager with 6 years of experience in digital advertising, specializing in RTB, DSPs, and data-driven marketing strategies. Proven ability to optimize campaigns, increase ROI, and drive customer engagement through targeted media buying and analytics. Adept at leveraging platforms like DV360, The Trade Desk, and Google Ads to enhance brand visibility and campaign performance. Passionate about innovation in programmatic advertising and strategic account management., Programmatic Media Buying (DV360, The Trade Desk, Google Ads), Campaign Optimization & Performance Analysis, Audience Targeting & Data-Driven Strategies, Real-Time Bidding (RTB) & Demand-Side Platforms (DSPs), Client Relationship Management & Strategic Planning, Cross-Functional Team Leadership & Collaboration, Digital Marketing Analytics & Attribution Modeling, Amazon DSP, DoubleClick (DCM), The Trade Desk Programmatic, Teads

Certification

DV360

The Trade Desk

Teads ads Manager

MediaMath

Timeline

Campaign Manager - Blis Media
08.2021 - 05.2024
Campaign Manager - Vserv Digital Solution
07.2019 - 08.2021
Digital Marketing Executive - Digital E-Commerce Solutions
12.2018 - 06.2019
E-Commerce Associate - Unison Traders
12.2017 - 05.2018
Shri L.P Raval College Of Science And Commerce - b.m.s,
Programmatic Account Manager - Dentsu
thakur institute of management studies and research - MBA,

Accomplishments

  • Increased effectiveness of campaign message by 30%
  • Resolved product issue through consumer testing.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supervised team of 4 staff members.

Work Preference

Work Type

Full Time

Work Location

RemoteHybrid

Important To Me

Work-life balanceCompany CultureWork from home option

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Shehzaad Shaikh