Sheikh Azam Ali

Handled On Trade business for Haryana/ Delhi & Jaipur.

• Managed successful sales team, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Delivering profitable volume growth through integrated commercial strategy.
• Full Customer approach including Segmentation and improved P4P.
• Creating proper investment structure for each customer resulting in High ROI.
• Deciding kind of promotion and brand assortment which needs to be driven by each of customers.
• Introducing Specific value drivers for a better business output for both Bacardi & customers.
• Introducing decision-making tools help in planning of CPC and monitoring use of value drivers.
• Effectively executing all brand promotions and consumer-facing events across territory.
• Deciding secondary and tertiary sales by ensuring proper Volume, WOD and availability of portfolio as per segment relevancy.
• Timely processing of claims settlement (Schemes, Promotions, Events and Tie-ups, etc.) of market.

Responsible for the Entire On Trade of Rajasthan.

• Continuously enhanced product knowledge staying updated latest industry developments trends facilitated persuasive presentations prospects/customers alike.
• Organized weekly sales meetings to review progress towards goals, discuss challenges faced by team members and strategize on action plans moving forward.
• Taking care of marketing and sales for institutions (key accounts).
• Successfully launched and established new brand i.e., Tuborg Classic across Rajasthan.
• Developed 2 Exclusive CIPL product-selling imagery outlets to drive proper visibility and consumer engagement with brand.
• Effective team handling with 7 Immediate FPRs and 42 indirect FPRs across state.
• Outlet level P&L and performance review (linked with Customer Approach
• To achieve Target market share within the allotted budgets with proper Stock & Sales Planning.
• Establish and maintain good as well as positive relationships with all key customers directly.
• Timely processing of claims of market and Distributor

Handled Channel Sales & Institutions for Deep Freezers, Visi Coolers & Kitchen Equipment for Rajasthan.

• Responsible for Attainment of Category wise Chest Freezers Chest Coolers, Visi Coolers & Primary & Secondary sales Targets.
• Planning Controlling and Monitoring Refrigeration Products Business operation from Jaipur BRANCH. Covering entire Rajasthan.
• Handling channel sales through a set of distributors, SSD & direct Dealers, and motivating them to increase contribution & achieve sales targets. Communication of company incentives and promotional activities/schemes to achieve yearly business volumes.
• Ensuring Collection within the stipulated time frame & best possible involvement/follow-up with logistics to deliver timely product placement.
• Presentation of Quarterly target v/s. performance achievement, profitability, and business plan analysis.
• Analysis of Dealer/Distributor business track, network loss tracking analysis & taking corrective action to strengthen present sales network.
• Handling Cream Bell, Amul , SABMiller, U.B. & Carlsberg AMC service of 2100 Visi Coolers & Deep Freezer through Service Franchise.
• Management of after-sales service to ensure prompt and quality after-sales service.
• Handling Key Accounts HCCBL, CADBURY, AMUL, Cream Bell, Mother Dairy Etc.

Handled institutional Sales of Marketing Advertisement on Electronic Media in Pune - Maharashtra.

• Bringing sales for company through concept selling
• Planning the weekly, Monthly & quarterly plans to deliver performance.
• Adjust content of sales presentation by studying nature of client.
• Achieving new contracts and effectively managing the existing clients, Media & Ad agencies,
• Creating and managing network of Clients and Agencies in assigned territory and taking business decisions pertaining to region handled.
• Keep management informed by submitting activity and the result report such as daily call reports, weekly work plan & other activities.
• Rigorous follow-up and coordination with clients, Agencies, & Their top officials